there are three levels of analysis that we would like to present here include graphological

8/8/2019 There Are Three Levels of Analysis That We Would Like to Present Here Include Graphological

http://slidepdf.com/reader/full/there-are-three-levels-of-analysis-that-we-would-like-to-present-here-include 1/9

There are three levels of analysis that would be discussed further here include

graphological, syntactic, and semantic level. Most of the analysis methods used

are by comparing the data with one or more other variations in purpose to find out

its objective of stylistic choices.

• Graphological Level

In this level of analysis, the text is divided into several parts in order to make

more specific graphological analysis of the text. Some variations of font size,

form, thickness, and style are:

1.

The first line of the text is stating EF English First – the name of the

institution which helds the English competition advertised. It is written in

italic, bold, using identical font with its original symbol, but rather

different in its style of not having a like-circle-line pattern in its letters.

There are ... point can be analysed in this part of text :

a. The letters EF subsequently followed by the words

English First without any punctuation mark and given capital letter

in the beginning of each words in order to make the reader would

directly identify EF as the abbreviation of English First . Therefore

they will easily recognize what EF stands for in another time they

meet this kind of symbol.

b. As this group of words – categorized as the first part

– has a very close relationship with the next part – the tittle of the

event –, it is written not in original logogram but written in a rather

simple choice. It wouldn’t split the reader’s main attention as it is



directed to the tittle of the event first but it still manage to keep some

characters of EF that the readers feel familiar with.

c. EF English First is written bigger than the

followed words – proudly presesnts – as it serves theme function of the

clause in addition to introduce the institution. Therefore “ proudly

presesnts” written smaller as the rheme of the clause, giving predicator

to the subject preceeding.

Compare this first part with :

− .... If the first part written in this

way, that would be monotonous style of text, as the second part takes

this symbol in a bigger size. The reader’s attention won’t be firstly

focussed to the name of the events as its main purpose if this kind of

font is choosed for the introductory line.

− EF ... This second comparison provides

different font choice in matter of type and declivity which makes the

first part become a very common style of text, has no uniqueness as it

should does to represent the EF characteristic. It will less represent the

characteristic of EF logo, as a consequence the reader will not easily

catch the correlation of the first and following EF logo.

2.

Compare to the others, this group of words has the biggest font size which

makes the reader easily catch the topic. It is presented in two lines of

words written in brighter color as synchronized with the EF logo. This

special design created in purpose to direct the reader’s attention firstly to

the title of the event.

The clause PreserveOur Heritage serves as the theme of the event written

exactly bellow the word Olympic in purpose to create a unity with the



title preceding. There is no space between its words instead of initial

capital letter in each word and bold printed of word Heritage. This clause

likely represents teenager’s style as it is a common way among them to

write something without giving it any space between the words. The bold

printed word is given more emphasizing as it is the key word of the

event’s theme.

3.

This part is stating when and where the event will take place and placed

below the tittle of the event. The writer has framed it in order to give it a

special attribute that makes the readers easily capture the information. The

frame can give emphasizing effect to the text inside it as there is only few

porsition of line used in the text. Another point is the use of @ symbol to

pointing the place which shows identical style of teenager.

Compare with another choice below :

The first by making the words in italic style and omitting the frame. As

relating with the style of the word groups preceeding, it may create a

similiar but monotonous environment which can make it to be less

emphasized than it supposed to be.

4. Participate in the most prestigious English competition in

2009!

It is the only sentence founded in the text, stretched from the left edge to

the right exactly above the total amount of the prize in purpose of inviting

the reader to take part in the competition. Here the writer tries to make

another creation which is still to attrack the reader’s attention but in rather

small portion as its function is to make clear the purpose of the

advertisemebt of inviting people to jaoin the event.



T O T A L P R I Z E o f R p 1 5 M i l l io n l y f o r H i g h S

F u r t h e r I n f o r m a t i o n:E F K a y u n - ( 0 3 1 ) 5 3 4 0 0 7 1E F P l a z a - ( 0 3 1 ) 5 4 8 4 0 0 0E F B u k i t M a s - ( 0 3 1 ) 5 6 7 7 6 0 0E F K l a m p i s - ( 0 3 1 ) 5 9 9 8 8 0 0

E F J e m u r s a r iE F S i d o a r j oE F M a l a n g

-

5.

There are some variations in this part of text which are :

TOTAL PRIZE written in capital

letter in purpose of emphasizing the amount of the prize that may

consist of various kind of gift including money and others kind that it

is possibly consist of.

of Rp 15 Million! It tries to stress

the number of the total account which reaches number of 15 in million,

that is why it is written in combination of number and letter instead of

just using one of them.

only for High School students It serves as

notification for the reader about the participant prerequirement.

Written in small size in purpose to keep the advertisement able to

attract more people attention, so that the readers are not only the

teenager but also the younger and so the elder then they can distribute

the information.

6.

Comparing to the others, these group of information written in the smallest

font size as it consists of some phone numbers of EF branch in several big

cities in East Java Province. It doesn’t need to be written in a big font size

as it is kind of specific information addressed for them who interested or

willing to join the event. It is devided into two coloumns instead of written

serially in a row to synchronize with the EF logo be side it.

7. www.englishfirst.com

http://www.englishfirst.com/

http://www.englishfirst.com/



This website address written in a really small font size as the sixth part

written and placed in the bottom corner of the advertisement in line with

the sponsorship icons rather separated from the list of EF phone numbers.

This part serves as secondary source of information compare to the phone

number stated before. The readers are expected to call the phone number

as the prime source of information that could give them more direct and

clear information about the event rather than visiting the website which is

more general.

8. The sponsorship icons

There are two others company except EF as the host company which logo

is printed in the bottom corner of the advertisement. They are The Jakarta

Post and Club printed in its original company logograms. Its main purpose

is to promote these two labels although in a minor way. The company

logograms printed in its original icon in order to make the people easily

memorize and recognise it another time.

Compare with : The Jakarta Post Club

Eventhough the company logo is written in bold, it makes the icon to be

less marked than if it is written in its original logogram. Therefore original

printed is more profitable. The importance is that although they are placed

not in main space, people can easily notice them as the supporter of the

event.

In the graphological level of analysis, there is a similiarity among the parts

have been analyzed above that is although it uses many variation in matter of

font size and style, it keep use the same font type with the EF logo as to

maintain its characteristic.

• Syntactic Level



There are less items of syntactic analysis as the text mostly consists of phrases

instead of clauses.

1.

In this clause construction – EF English First proudly presents- the

writer placed EF English First in the initial position as it is the theme

of the clause. It emphasizes EF as the creator of the event. This clause –

thme and rheme construction – also has close relationship with the

following clause that serves as the tittle of the event. The name of the

event is written not in the beginning of the text, but after the introduction

of EF and in the biggest choice of font size among the other words in the

text. This arrangement makes clear the analysis that EF English First is

the theme of the clause eventhough it is not written in a very big font size.

Compare with :

Proudly, EF English First presents – The theme used in this clause

is unmarked theme which is represented by the word proudly in the initial

position of the text. Therefore, the main topic of the clause is not the

subject as the original clause presented and it makes EF has less important

role in the introductory line.

2. Participate in the most prestigious English competition in

2009!

It is the only one sentence construction found in the text and is written inimperative type as inviting the readers to participate in the competition.

This invitational sentence uses predicator participate as the theme of the

clause and no subject preceeding. The object of invitation is not stated

clearly in this sentence, so that everyone who reads this advertisement will

feel being invited to take part. As they read further, they will find out the

explicit objects of the invitation are high school students. This kind of



invitation has a purpose to attrack general reader’s attention first which

then focuss it into spesific requirements of participant.

• Semantic Level

There are several word choices in the text that can be analyzed through

semantic level of analysis which belong to noun, verb, adjective, and several

other word classes. Considering its semantic features, several words are

chosen instead of several others which have similar environment of meaning.

1. Olympic

It has a feature of spectacular competition, gives additional greater value

to the event than any other words such as competition, contest (usually

used for certain types of competition), festival. As this word used in the

name of the event to propose a great or spectacular feeling to the reader.

2. preserve

The word preserve is more preferable than the other words like save (take

away or prevent from something dangerous), or keep (simpler act of taking

care of something but without any maintenance), as there is a sense of

maintenance in its semantic feature.

3. heritage

Compare with other similiar words such as culture, history, tradition, the

word heritage has broader scope of features includes those three words. It

covers almost every aspect of what generation has and be queth to the next

generation.

4. participate

The word participate reflects a more active contribution from the

participant who takes part in the event compare with the word join which



require the participant to regostrate and alows them to be less active or

even passive.

5. prestigious (... the most prestigious ...)

Instead of using greatest or biggest , the writer prefers to choose

prestigious as the adjective to increase the level of prestige the event has

that make the reader aware, respect, and more enthusiatic.

6. competition

Competition written in the invitation sentence has minor sense compare

with the word Olympic preceeding, as it tries to make the reader get

familiar with the event.

7. prize

The writer chooses the word prize rather than money, gift, or reward, as

the winner may get not only money but also other various things as the

present.

8. only

The word only is choosen rather than just as it has softer tone and serves

more polite than the compared word.

9. our

The writer placed the word our instead of Indonesia in the theme of the

events, which is the used of the pronoun requires the involvement both the

writer and the reader of the text. Its purpose is to encourage the reader

regarding the theme that the event brings.



From the analysis above, it can be concluded that the analysis of the text is mostly

in the graphological field. There is le - 9 -ss syntactic variation can be analyzed as

the text mainly consists of phrases rather than clauses. Another factor which has a

really important influence of text style is the target market whom mostly

teenagers. They like simplicity, rather informal, and familiar style with youth

world.

there are three levels of analysis that we would like to present here include graphological

Documents