theory on branding for lesson 2. branding branding a brand is a recognisable name; term; symbol or...

Theory on Branding For Lesson 2

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Theory on BrandingFor Lesson 2

Branding

A brand is a recognisable name; term; symbol or design that allows customers to identify the goods and services offered by businesses and differentiate them from competitions.

Brands are very important to businesses, generating high revenue, promotion, repeat purchases and inspiring brand loyalty.

Read more: http://businesscasestudies.co.uk/business-theory/marketing/branding.html#ixzz35RgvL9au

http://businesscasestudies.co.uk/business-theory/marketing/branding.html#ixzz35RgvL9au

History of Branding

The term ‘brand’ comes from the world of farming – cattle farmers used to use a red-hot iron to mark their cattle to show who owned it.

Many well-known brands are linked to the names of the original owners of a company, such as Marks and Spencer

Benefits of Branding

A key reason is that brands deliver changes customer behavior, securing a future stream of profits for the company and creating business value

Reasons for Branding

To build a relationship with customers To differentiate their image from other

competitors Communicates quality and Premium pricing Product development increase customer loyalty

A Logo is..

logo is a symbol or object that represents a company.

A company will create and use a logo so that their customers recognise who they are.

Successful Logos are:

Simple

Memorable

Unique

Eye-catching

Colourful

Take the logo quiz

http://www.businessstudiesonline.co.uk/GcseBusiness/Activities/Module3/Promotion/BusinesLogosQuiz/Business%20Logos.html

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