thenative sa official 17...and regulations around the world, (ii) our skill set in designing and...

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TheNative SA Your E-Commerce Partner Disclaimer: this is the corporate presentation of the Swiss-listed The Native SA (NTIV: SWX). The Native SA securities including its equities and convertible bonds are subject to the rules and regulations of Switzerland and have not been registered for sale in any other jurisdictions outside Switzerland. For any further regulatory information refer to www.thenative.ch or the Swiss Stock Exchange web site www.six-swiss-exchange.com

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Page 1: TheNative SA OFFICIAL 17...and regulations around the world, (ii) our skill set in designing and executing on the content marketing strategies appealing to target demographics around

TheNative SAYour E-Commerce Partner

Disclaimer: this is the corporate presentation of the Swiss-listed The Native SA (NTIV: SWX). The Native SA securities including its equities and convertible bonds are subject to the rules and regulations of Switzerland and have not been registered for sale in any other jurisdictions outside Switzerland. For any further regulatory information refer to www.thenative.ch or the Swiss Stock Exchange web site www.six-swiss-exchange.com

Page 2: TheNative SA OFFICIAL 17...and regulations around the world, (ii) our skill set in designing and executing on the content marketing strategies appealing to target demographics around

© The Native SA Presentation

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• The Swiss-listed company reorganized in 2017 through roll up of several established businesses in the e-commerce and content marketing space (NTIV: SWX)

• Headquartered in Switzerland, with operations in Germany, USA and Japan and 90 employees worldwide

• Tech-innovation driven company organized into three business units: Blockchain Lab, E-Commerce Services and Asknet Academic

• International and highly experienced management team backed by a diverse group of value-adding investors and partners

• Strong and early lead in global millennial / Gen Z luxury space thanks to a strategic investment in P8H Inc (Paddle8)

The Native SAat a glance

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To Investors

Pure play stock allowing for participation in the global

e-commerce growth powered by millennial and Gen Z

demographics

The Native’s Value Proposition

To influencers and brands

Long term solution to all of the influencers' and brands' digital business needs, from creative design and content

marketing campaigns, to handling their online

payment processing, sales tax, VAT and other e-

commerce related tax issues in various jurisdictions

around the world

To online merchants

Administration of global e-commerce sales, payment

processing and customer support in full compliance with increasingly complex

global tax and payment methods environment, and

with add-on services of content marketing and multilingual customer

support

Product vendors

Access to the German language academic market -

we service 80% of the academic institutions

(including their staff and students) in German

language Europe

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The Native SA is an innovative content,technology and other e-commerce enabling services provider

(i) our ability to offer the global e-commerce sales and marketing platform compliant with various rules and regulations around the world,

(ii) our skill set in designing and executing on the content marketing strategies appealing to target demographics around the world, and

(iii) our access to a significant pool of engineering and project management resources in the areas of blockchain, machine-learning and other innovative technologies

Our Key Competitive Advantages Are:

Page 5: TheNative SA OFFICIAL 17...and regulations around the world, (ii) our skill set in designing and executing on the content marketing strategies appealing to target demographics around

The Native Business Units

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eCommerce solutions for clients selling software or digital goods in 190 countries, over 30 currencies and languages

Clients use our cloud platform for the online shopping checkout process: managing shopping carts, address collection, tax/duty,

verification, payment, order confirmation as well as distribution and returns, at 1.4 million transactions per year

6

The Native Media

The Native is a digital content and marketing agency with offices in the US and Poland, specialized in providing integrated

marketing solutions for clients in entertainment, sports, luxury and media industries. The Native combines technology, art direction and content production to create engaging online

experiences which enhance brand image and increase digital audience growth and sales

Recent Campaigns

Genoa cricket and football club partners with the

native for digital growth and internationalization of

genoa cfc brand

The Native E-Commerce Solutions

INTERNATIONAL, MID-SIZED SOFTWARE VENDORS FROM ALL OVER THE WORLD

The Eurovision Fan House is an ever-expanding content, games,

videos, blogs, merch & apps platform, that will connect and integrate the global Eurovision

Song Contest fan base.

Select Clients

Security

MultimediaUtilitiesEducational

Video Tools

OCR

E-Commerce Services

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– exceptional distribution capabilities for software and selected e-commerce offerings in the German language academic market

Asknet Academic

01. RED

GERMANY

02. BLUE

SWITZERLAND

03. PURPLE

AUSTRIA

01 02

03

7

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Blockchain (aka the distributed ledger) is a new paradigm that is at the core of a multitude of decentralized crypto-currency platforms and is driving a global revolution in a range of sectors including fintech, insurance, cybersecurity and real estate.

The Native Blockchain Lab is the 100% owned subsidiary of The Native SA that includes engineering and project management teams working on several ongoing engagements in commercial applications of blockchain, machine learning and other innovative technologies.

In October 2017 the Memorandum of Understanding with Astana International Financial Centre has been signed. The parties agreed to cooperate in developmetn  of Astana Crypto Valley — an international hub for crypto-assets related projects in trading, logistics, finance and energy.

Recent development

The Native Blockchain Lab

Page 9: TheNative SA OFFICIAL 17...and regulations around the world, (ii) our skill set in designing and executing on the content marketing strategies appealing to target demographics around

The Native SA Accelerated Growth Case Strategic Partnership with Paddle8

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Aside from maintaining highly efficient operations of the existing business, we focus on the three primary areas of growth:

The Native SA Growth Case

Introducing a new business segment “Online Luxury & Collectibles” upon consolidation of our investment in P8H Inc (Paddle8) (current 15% ownership to be increased to control stake in Q2 2018 subject to further approvals and financing)

Commercial deployment of proprietary blockchain and machine learning tech through a series of large size reference projects realized in partnerships with the specific industry partners

Explosive growth of e-Commerce Services business by strong focus on high growth areas of global E-Commerce such as cross-border sales of digital goods and bundling Asknet and Native capabilities

1 2 3

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The Native SA: Recent Developments

acquired 51% ownership interest in Germany-based 22-years old e-commerce services company Asknet AG

Nov 8, 2017

15% ownership interest in New York based P8H Inc (Paddle8) and a call option to acquire further 36%

Dec 29, 2017

published revised guidance for 2017 full year results confirming move to profitability in its key subsidiary Asknet AG and over performance across all business segments

Jan 19, 2018

strategic alliance with P8H Inc announced with specific focus on (i) deployment of The Native’s blockchain tech for commercial applications in art & luxury space, (ii) the first ever art auction to accept all major cryptocurrencies

Jan 23, 2018

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6 YRSOf history

$50MEquity funding

invested

1,350Total completed

auctions

$600MTotal value of all bids

$165MTotal inventory

value sold

500K+Total global audience

$75MRaised for non-profits

$7.6MIn bids from top

bidder

$900KHighest bid

received

P8H Inc, unconsolidated affiliate operating under the Paddle8 brandPaddle8 is a marketplace for collectors, presenting auctions of extraordinary art and objects. Paddle8 streamlined the buying and selling experience, combining the excitement and expertise of an auction house with intuitive technology of the 21st century.

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Luxury goods industry

$1.2 trillion growing at 5%

The segment „personal goods” expanded to $262 billion

Faces ”millennialization" of luxury customers

C O M M U N I C AT I O N

Millennials

Largest generation in US (92m)

The first digital natives

Social networks addicted

Adepts of “sharing economy”

E - C O M M E R C E I N N O VAT I O N

Communication

E-commerce

Innovation

The Native SA's Strategic Partnership with P8 aims to secure the early leadership in the fast growing market for high value aspirational goods for millennial consumer demographic

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2016 2017E 2016 2017E

Share of global personal luxury goods consumers, by generation

Share of global personal luxury goods sales value, by generation

27%

38%

31%

30%

38%

29%

38%

26%

26%

36%

26%

28%

1% 3% 2% 1%6% 4%4% 6%

Z

Y

X

Baby boomer

Silent

Source: Bain & Company

Millennials already account for 30% of luxury sales, and gen Z is on the rise

Target Market Addressed by The Native SA / P8 Tie-Up

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The company’s existing scale,

international footprint,

complete team and tech

competences allow for

implementing highly focused

investment projects aimed at

strengthening the company’s

existing market share and

venturing in the new areas of

growth.

The firm is fully funded to

implement its capex plan of

approximately CHF 6 million in

2018 and to deliver substantial

and sustainable growth for

years to come.

Our CHF 8.5m strategic

investment in Paddle8 coupled

with call option providing for

path of control allows for

securing global leadership

position in disruptive

implementation of blockchain

tech and content marketing in

the millennial online luxury

space.

Growing “nativism” of

e-commerce around the world

erects new tax barriers and

complexity for global digital

businesses, making the value

proposition of Asknet, our

ecommerce services

company, being in high

demand around the world,

including specifically our new

Asknet Tax Plug-in service.

The Native SA Investment Case

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The Native SA Leadership Team

Izabela DepczykCMO,Executive Board Member

Serge UmanskyCTO, Member of the Board

Sergey SkaterschikovChairman

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The Native SA Advisers

Andreas BenzBoard Member, Constantin Medien AG

Brian McconvilleChairman, Art2Score

Dmitry EvenkoManaging Partner, Whiteridge Advisors

Daniel WildCEO, Mountain Partners

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Key Shareholders

ATLAS PASS HOLDINGS LIMITED

Including shareholders in subsidiaries and unconsolidated affiliates

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BePro. Business Special Template

WWW.THENATIVE.CH

Headquarters and Blockchain Lab: Lausanne (Switzerland)

Asknet Academic: Karlsruhe (Germany)

E-commerce services: New York, Karlsruhe

Sales Offices: New York, San Francisco, Tokyo

P8H Inc: New York

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