SEO AUDIT DEC ’11HTTP: / /FATBALLOON.CO.UK

Who is The Hut?

The Hut is an ecommerce store based in the UK selling all kind of electrical, game, dvd and consumer products. The Hut was founded in 2004 to compete with sites such as play.com The Hut Group was acquired by Zavvi in 2008.In 2009 The Hut was awarded one of the Uks fastes growing websites (top 100)

Overview

This audit will contain the following:- On site considerations - SERPs review- Link Analysis- ‘Panda’ review- Ecommerce considerations - Competitor / keyword analysis

Thehut.com

Unique visitors p/d 6,0002.39% increase in visits p/m Alexa Rank 485 (UK) Linking root domains - 368Domain authority – 56Facebook shares 971

Play.com

Unique visitors p/d 135,70536,84% increase in visits p/m Alexa Rank 36 (UK) Linking root domains – 3,833Domain authority – 86Facebook shares 1,729

Domain Metrics

Crawl Errors

Crawl Errors (2)

Meta Keywords Positions

404

404 page – none!

Suggested 404 page

Unique Content – Limited

Unique Content - Pages

www.thehut.com/10173840.html www.thehut.com/10273473.html www.thehut.com/10432874.html www.thehut.com/10477194.html www.thehut.com/10477261.html www.thehut.com/10173840.html According to

http://www.webconfs.com/similar-page-checker.php the above pages are 97% similar.

Duplicate Content - Graph

From a survey of 10,000 pages, 3,000 have duplicate content issues

Link Graph

Majestic link graph showing historic profiles for Zavvi and The Hut. The graphs are almost identical.

Separate link management

Product / Google Base Feed

Product - “Bench Womens Black Dial Rectangular Case Watch”

http://www.thehut.com/10568923.html - indexed

http://www.google.co.uk/#num=100&hl=en&tbm=shop&sa=X&ei=VX_nTrnaJIXh8APAp7mLCg&ved=0CEYQBSgA&q=Bench+Womens+Black+Dial+Rectangular+Case+Watch&spell=1&bav=on.2,or.r_gc.r_pw.,cf.osb&fp=75fac2c3fd963cec&biw=1168&bih=726 - not in shopping feed

Google Base Info

Google Base Infohttp://en.wikipedia.org/wiki/Google_Base http://code.google.com/apis/base/starting-out.

html

http://googlebase.blogspot.com/www.google.com/merchants/newfeed - submit

Ecommerce Considerations

store details one click ordering order from different channels such as

facebook / twitterzappos style ecommerce support

SERPs – Shopping Feed (paid)

Keyword - cheap ps3 game

SERPs – Universal Search

Keyword - cheap nintendo wii games

SERPs – Shopping Feed (organic)

Keyword - cheap ds

Reviews

Integrate reviews into products for social element to ecommerce

http://www.play.com/DVD/DVD/4-/19931990/-/Product.html

http://www.prezzybox.com/atari-flashback-3-console.aspx

http://www.amazon.co.uk/product-reviews/B002RLC7WO/ref=cm_cr_dp_all_summary