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2012, Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best availableresources. Opinions reflect judgment at the time and are subject to change. Forrester, Technographics, Forrester Wave, RoleView, TechRadar,and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. Topurchase reprints of this document, please email [email protected]. For additional information, go to www.forrester.com.
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WHY READ THIS REPORT
oday, business transormation is ofen about technology transormation. At the very least, business
transormation is always technology-enabled, so what sort o consultants can best help clients envision
and execute on their business transormation imperatives? In the past, high-level business process
transormation initiatives were the domain o business consulting vendors such as McKinsey & Company,
Bain & Company, and Te Boston Consulting Group. echnology-ocused I services and consulting
firms, many o whom used to execute on the transormation blueprints developed by the management
consultants, are now starting to make a dent in that market as they begin to successully marry their
technology competency with vertical and horizontal domain and business consulting expertise. In
Forresters 18-criteria evaluation o business technology transormation vendors, we identified the 10
most significant providers Accenture, Cognizant, Deloitte, HP, IBM, Inosys, KPMG, PwC, CS, and
Wipro in the category and researched, analyzed, and scored them. Tis report details our findings
about how well each vendor ulfills our criteria and where they stand in relation to each other to help SVM
proessionals select the right partner or their business technology transormation engagements.
Table Of Contents
The Business Technology Transformation
Market
A Smorgasbord Of Providers Make Up TheMarket
Business Technology Transformation
Evaluation Overview
Forrester Evaluated Key Capabilities Of Providers
Providers Have A Portfolio Of Tech-EnabledBusiness Transformation Projects
Deloitte, Accenture, And PwC Lead The Pack
Vendor Profiles
Leaders Have Business And Technology Acumen
Strong Performers Have Specific Strengths
Contenders Have A Strong Technology Focus
Supplemental Material
Notes & Resources
Forrester conducted services evaluations
in April and May 2012 and interviewed 10
vendor companies and reference customers
from each of the vendors: Accenture,
Cognizant, Deloitte, HP, IBM, Infosys, KPMG,
PwC, TCS, and Wipro.
Related Research Documents
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November 23, 2011
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Crack The Code?
August 30, 2011
The Forrester Wave: Business TechnologyTransformation, Q3 2012The Majority Of The Vendors Are Leaders In This Emerging Market
by Stephanie Moore
with Chris Andrewsand Charles Green
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The Forrester Wave: Business Technology Transformation, Q3 2012 2
2012, Forrester Research, Inc. Reproduction Prohibited July 19, 2012
THE BUSINESS TECHNOLOGY TRANSFORMATION MARKET
Te business consulting market landscape continues to undergo a deep-seated shif. Business
priorities are changing in the new normal, and applied technology is the answer to most
business challenges, such as lowering costs, growing revenue, avoiding marginalization, improving
competitiveness, and innovating. As corporate executives ace a toxic mix o shrinking or stagnant
I budgets, a rapidly changing technology environment, and a multitude o business demands, they
recognize that help/relie has to come rom experts who are as technology savvy as they are business
savvy. In looking at Deloittes definition o technology-enabled business transormation, we see that
business and technology innovation are today inextricably linked:
A technology-enabled business transformation is an enterprise transformation requiring an
embedded IT transformation to achieve a targeted set of business benefits.
And business centricity or technology centricity alone will not help companies achieve a meaningultransormation. Te type o consultancies that are best poised to help their clients develop and
execute on their business transormation projects are those that have equal amounts o business and
technology acumen. In most cases, these projects start with a clearly identified business challenge,
but the business proessionals involved recognize that the solution will be enabled, in large part, by
technology. Tus, the explicit ocus o these projects is technology-enabled business transormation
(as opposed to technology or I transormation), because the projects start with the business.
A Smorgasbord Of Providers Make Up The Market
Te business technology transormation market comprises a range o different providers, each
approaching the market rom its unique heritage and capabilities. Te market can loosely be dividedinto two categories: 1) those coming rom a management or business consulting background, or
2) those coming rom a deep technology background. Te classical management and business
consulting firms are eager to evolve their I capabilities, and the I consultants and outsourcers are
beefing up their business consulting units to capture market demand with:
End-to-end services, which reduce client-side complexity and avoid value leakage.Inthe past, high-end consulting companies provided business strategy and domain expertise,
and clients would use a more technology-centric services provider to implement the
strategy. Unortunately, when the strategy creator does not ully understand the technology
landscape or the art o the possible in technology, it is impossible or it to understand what
the optimal business strategy is. In addition, customers that use multiple providers or their
transormation initiatives find that managing them is a significant additional effort, even i they
already have strong vendor management capability. Tey can see the value leakage when the
strategy implementer has not totally bought into or is amiliar with the strategy itsel. Clients
understandably want to avoid the leakage associated with having to engage a separate and
additional provider to implement the desired change strategy. Tereore they are increasingly
looking or providers with the required business and technical capabilities to implement the
transormation approach.
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Business and tech capabilities, which engage new stakeholders in the transformationprocess.Most transormation projects are no longer being generated by I alone but are rather
being run by a combination o I and the business. And the business, more ofen than not, is
the transormation driver. In act, Phil Garland, the leader o PwCs CIO practice, confirms
that more than 50% o his CIO practice customers are actually outside o I (CFO, COO, and
CMO)! And Kirk Strawser, managing partner at Wipro Consulting Services, believes that the
business is spending about seven times more than I on business/technology transormations.
With the increasing involvement o the business, it is crucial that the services provider has
credibility with both sets o stakeholders. o be successul, the provider may ofen take on the
role o peacemaker or translator between different sides o the client organization, which, i
done expertly, will also lead to higher levels o client satisaction. One reason the more business-
ocused providers scored so well in this Forrester Wave is because they have a historical and
natural connection to business executives and have learned to engage with the I executives
over the years as their businesses became more technology-ocused.
Vertical capabilities, which drive the front-end of the engagement. Vertical expertise enablesproviders to take a go-to-market approach ocused on client business issues. Clients want
providers to ully understand their unique business pressures and concerns, and this can only be
done by providers that have deep industry knowledge and insights and that are able to engage
with I and the business in a realistic solution-ocused dialogue.
Deep methodological expertise, which leads to consistency and client satisfaction.Clientmaturity levels have risen dramatically, and this in turn has led to new and higher expectations.
Clients expect methodologies and tools to not only optimize the cost o the engagement but to
guarantee a successul outcome. Clients want to make sure that they are buying the institutionaland collective expertise o their services provider as opposed to just the contents o their lead
consultants hard drive. Expertise in business process management, project management,
change management, and technology-specific methodologies (such as Oracle Financials
implementation methodology) are all now considered prerequisites rom providers.
BUSINESS TECHNOLOGY TRANSFORMATION EVALUATION OVERVIEW
o assess the state o the business technology transormation market and see how the vendors
stack up against each other, Forrester evaluated the strengths and weaknesses o the top business
technology transormation providers.
Forrester Evaluated Key Capabilities Of Providers
Afer examining past research, user need assessments, and vendor and expert interviews, we
developed a comprehensive set o evaluation criteria. We evaluated 10 vendors against 18 criteria,
which we grouped into three high-level buckets (see Figure 1):
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Current offering.We evaluated the transormation capability o vendors. Tis criterion alsoaddressed the balance between technology consulting and business consulting. Te maturity o
the providers change management skills, and, crucially, the ability to incorporate these skills
in the client engagement, were key indicators as to whether the provider was really engaging in
a transormation project or a point- or technology-ocused project. Client reerences and the
ability o the provider to utilize core methodologies and tools were also evaluated.
Strategy.o evaluate strategy, we assessed the ability o providers to align I transormationstrategy with key business objectives. Providers capacity to communicate with business
stakeholders and sponsors was essential. o score highly, providers needed to demonstrate
mature management consulting expertise.
Market presence.Forrester analyzed the number o consultants who could be considered
dedicated to technology-enabled business transormation, as well as the number o purelytechnology-ocused consultants who could be leveraged or technology-enabled business
transormation.
Figure 1Assessment Criteria For Evaluated Vendors
Source: Forrester Research, Inc.
Current ofering
Tools
Internal knowledge management(KM), reuse, and collaborationplatform
Organizational changemanagement (OCM) capabilityand integration
Methodology
Change managementmethodologies
Metrics and benchmarking
The balance between technologyconsulting and businessconsulting revenues
Evaluation criteria Criteria explanation
What tools or engagement aids (custom-made or off-the-shelf) doesthe vendor use to optimize its ability to deliver businesstransformation consulting services?
Does the vendor have one? What is it? How robust is it? How does thevendor ensure that its ability to leverage knowledge and IP is not justrelated to an individual consultants own Rolodex, network, and harddrive?
How does the organizational change management practice integratewith all other practices within the vendors organization?
What specific methodologies does the vendor apply to help clientstransform their businesses?
What are the vendors methodologies for change managementrelating to culture change, incentives, retention, and dealing withchange?
What is the vendors capability related to metrics and benchmarkingrelated to a companys current IT and business performance?
Whats the balance between the vendors revenue that comes frompure technology implementation projects with no process orbusiness consulting services component and the revenue from pureprocess or business consulting with no technology implementationcomponent?
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Figure 1Assessment Criteria For Evaluated Vendors (Cont.)
Source: Forrester Research, Inc.
Evaluation criteria Criteria explanation
Strategy
Vendors vision
Consulting engagements
Vertical focus and capability
Business organization
Organizational change practice
Business alignment
Management credentials
Employee background
What are the vendors business transformation imperatives today?How does the vendor help companies transform themselves? Whatare the most important aspects of such engagements?
How does the vendor articulate and sell a technology-enabledbusiness transformation engagement? What offerings does thevendor have that fall into this category?
How many verticals does the vendor offer technology-enabledbusiness transformation services? What are they, and which ones isthe vendor focused on developing over the next one to five years?
How is the vendors business transformation consulting practice
organized, and to whom does it report? Are there subpractices indifferent business units?
How big is the vendors organizational change managementpractice?
What does the vendor do in a presales or early engagement to alignIT transformation strategy with key business objectives?
What are the credentials and track record of the consultants that runthe business transformation practice(s)?
How many years of experience do the consultants in the vendorsbusiness transformation practice have?
Market presence
Number of consultants How many consultants across the company are dedicated totechnology-enabled business transformation, and how many of thosepure technology consultants can be leveraged fortechnology-enabled business transformations?
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Providers Have A Portfolio Of Tech-Enabled Business Transformation Projects
Forrester included 10 vendors in the assessment: Accenture, Cognizant, Deloitte, HP, IBM, Inosys,
KPMG, PwC, CS, and Wipro. Each o these vendors has:
A portolio o representative technology-enabled business transormation projects or enterpriseclass clients. Te key was that these projects should include a business or business process
consulting phase as well as a technology implementation phase.
A technology-enabled business transormation or equivalent methodology.
At least three reerences and two case studies that highlight its technology-enabled businesstransormation capability.
Recent investments in developing or augmenting its technology-enabled businesstransormation capability.
DELOITTE, ACCENTURE, AND PWC LEAD THE PACK
Te evaluation uncovered a market in which (see Figure 2):
Vendors Deloitte, Accenture, and PwC lead the pack, combining technology and business.Tese three companies stood out rom the rest because o their deep vertical and business
consulting capabilities combined with very strong technological competency. Tese three
vendors have the ability to drive large-scale wholesale transormation engagements.
Vendors Cognizant, IBM, Infosys, KPMG, and Wipro offer competitive options. Althoughthese vendors scored in the same segment, they are each quite different in terms o their
capabilities. From a similarity perspective, each had very strong client reerences and could
demonstrate leadership in specific areas. However, they lagged in the depth and breadth o their
technical competence or their business consulting competence meaning they have not yet
achieved the optimal blend o technology and business capability.
Vendors HP and TCS perform strongly in technology engagements.Both HP and CS clearlydemonstrated their technological expertise and will be considered by companies looking or
more technology-led transormation engagements.
Tis evaluation o the business technology transormation market is intended to be a starting point
only. We encourage readers to view detailed product evaluations and adapt the criteria weightings to
fit their individual needs through the Forrester Wave Excel-based vendor comparison tool.
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Figure 2Forrester Wave: Business echnology ransormation, Q3 12
Source: Forrester Research, Inc.
Go online to download
the Forrester Wave tool
for more detailed product
evaluations, feature
comparisons, and
customizable rankings.
Risky
Bets Contenders Leaders
Strong
Performers
StrategyWeak Strong
Current
offering
Weak
Strong
HP
TCS
InfosysKPMG
CognizantIBM
Wipro
AccentureDeloitte
PwC
Market presence
Full vendor participation
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Figure 2Forrester Wave: Business echnology ransormation, Q3 12 (Cont.)
VENDOR PROFILES
Leaders Have Business And Technology Acumen
Deloitte.Deloitte clearly understands the intersection o technology and business. Its clientreerences were among the best we received, with one project incorporating current and uture
business needs, uture flexible architectures, and implementing state-o-the-art technology. Te
Source: Forrester Research, Inc.
Accenture
Cognizan
t
Deloitte
HP
IBM
Infosys
KPMG
PwC
CURRENT OFFERING
Tools
Internal knowledge
management (KM), reuse,
and collaboration platform
Organizational change
management (OCM)
capability and integration
Methodology
Change management methodologies
Metrics and benchmarking
The balance between
technology consulting and
business consulting revenues
Client references
Case studies
STRATEGY
Vendors vision
Consulting engagements
Vertical focus and capability Business organization
Organizational change practice
Business alignment
Management credentials
Employee background
MARKET PRESENCE
Number of consultants
4.70
5.00
5.00
5.00
5.00
5.00
5.00
5.00
4.00
5.00
4.90
5.00
5.00
5.005.00
5.00
5.00
5.00
4.00
5.00
5.00
Forresters
Weighting
50%
5%
10%
10%
5%
5%
5%
15%
30%
15%
50%
20%
10%
15%15%
10%
10%
10%
10%
0%
100%
3.65
3.00
4.00
3.00
3.00
3.00
2.00
3.00
4.00
5.00
3.90
5.00
3.00
3.005.00
3.00
3.00
5.00
3.00
3.00
3.00
4.85
5.00
5.00
5.00
5.00
5.00
5.00
4.00
5.00
5.00
5.00
5.00
5.00
5.005.00
5.00
5.00
5.00
5.00
5.00
5.00
2.15
4.00
2.00
2.00
3.00
2.00
2.00
1.00
2.00
3.00
2.60
2.00
2.00
3.003.00
2.00
3.00
3.00
3.00
2.00
2.00
3.80
4.00
4.00
3.00
3.00
5.00
5.00
3.00
4.00
4.00
4.10
5.00
3.00
5.003.00
5.00
4.00
4.00
3.00
3.00
3.00
3.28
5.00
4.00
3.00
4.00
3.00
2.00
3.00
3.00
3.50
4.10
5.00
3.00
3.005.00
5.00
3.00
5.00
3.00
2.00
2.00
3.30
5.00
5.00
4.00
5.00
4.00
4.00
2.00
3.00
2.00
3.85
4.00
5.00
5.002.00
3.00
5.00
3.00
4.00
2.00
2.00
4.20
5.00
5.00
5.00
4.00
5.00
5.00
4.00
4.00
3.00
5.00
5.00
5.00
5.005.00
5.00
5.00
5.00
5.00
4.00
4.00
TCS
Wipro
3.20
2.00
5.00
2.00
3.00
4.00
2.00
2.00
3.00
5.00
3.70
3.00
3.00
3.005.00
5.00
3.00
4.00
4.00
2.00
2.00
4.15
3.00
4.00
4.00
3.00
4.00
3.00
3.00
5.00
5.00
4.50
5.00
5.00
3.005.00
4.00
5.00
5.00
4.00
2.00
2.00
All scores are based on a scale of 0 (weak) to 5 (strong).
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depth o its capabilities surprised even Forrester, since Deloittes brand is so much more clearly
identified with its advisory services. Clearly the importance o the business decision-maker and
stakeholder in business transormation projects gives the more historically business-ocused
consulting firms a leg up. Deloittes approach to this practice area highlights its exemplaryunderstanding o Fortune 500 business and technology needs.
Accenture.Accentures breadth and depth o offerings and its technology and business processexpertise placed it firmly in the Leader category. In addition, Accenture believes that business
transormation is the goal o the entire organization, not just a discrete group within Accenture.
Tus, its consultants are able to deal with both the technology and business stakeholders.
Accenture has outstanding knowledge management capability, and Accenture consultants
view the reusable methods and IP and processes as the critical success actor in their everyday
activities. Its ability to leverage institutional assets and knowledge allows Accenture more time
and flexibility to innovate on behal o its clients.
PwC.PwC, since the end o its non-compete with IBM, has worked hard to develop, bothorganically and inorganically (via acquisitions o Diamond Consulting, BearingPoints North
American entity, and PRM), its technological capabilities to be on par with its excellent
business consulting capabilities. PwC realizes that deep technology expertise is absolutely
required or business transormation. In addition, its knowledge capture and management
capabilities and its change management approach are outstanding.
Wipro.Wipro Consulting Services (WCS) uses its design with a purpose approach toprovide clients with an integrated team incorporating customer insight, a target operating
model, process design, business case, and a detailed implementation road map that it caneither implement on its own and/or with partners. While WCS is currently relatively small
in comparison with the rest o Wipro, it does report directly to Wipros CEO, indicating the
seriousness with which Wipro is approaching the consulting services market.1From the
perspective o the pure-play Indian vendors, Wipro is the most advanced in terms o its
approach and its vision or transormational consulting.
IBM.IBMs Strategy & ransormation practice, which has doubled in size in the pasttwo years, works across IBMs Global Business Services organization to integrate business
consulting capabilities. Clearly, IBM has an excellent vision or technology-enabled business
transormation; however, it is more ocused on the technology transormation aspects o
engagements as opposed to the business process consulting aspects. Given the depth and
breadth o IBMs technology capability, it is not surprising that technology and technology
service consulting overshadow its business consulting expertise, though IBM points to its
Business Analytics Optimization and Smarter Commerce services as evidence o its increasing
business ocus. IBMs client partner leaders are really the key to its success with its large-scale
clients. Reerence eedback and consulting examples all underscored the importance o the
client partners input and influence on making projects successul.
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Cognizant.Cognizant Business Consulting has grown rapidly in recent years. But perhapsbecause o its very ast growth rate, it did not have quite the same level o depth and maturity
with regard to its tools and methodologies as some o its competitors. Nonetheless, it has a
very strong vision; its client reerences were superb both on the business and technology
side and it is clear that it deeply understands technology-enabled business transormation.
Cognizant is the company to watch in this space in 2012 and 2013.
Infosys.Coming rom a strong technology heritage, Inosys has worked hard to shif itsocus to look more extensively at business consulting. It has made significant investments in
tools and engagement aids that can now match those o longer-established consulting firms
such as Deloitte or Accenture. Although Inosys has integrated its ormer Inosys Consulting
team with the larger enterprise applications consulting practice, there are still challenges in
the collaboration between the two groups, and this issue is exacerbated by the act that not
all practitioners use a common knowledge management tool set. In addition, while Inosyshas the business process consulting heavyweights within its ranks, the ocus o its consulting
projects is much more technology-centric relative to the other players. For example, while all
three o Inosys reerences were delighted with Inosys capability, two o the projects reviewed
were more technology-centric than business-consulting-centric and were described as such by
the delighted reerence customers who were technology or technology-product executives as
opposed to business executives.
KPMG.KPMG describes itsel as a business integrator as opposed to a systems integrator,and this is reflected by its greater strength in business consulting than in technology. It
utilizes its proprietary Value Delivery Framework (VDF) when delivering transormation
services, ensuring consistency and integration across engagements. It supports its knowledgemanagement capabilities with 50 ull-time proessionals responsible or the upkeep and
utilization o its knowledge management repository. KPMGs strong suit is definitely the
strategy and business consulting required at the beginning o a technology-enabled business
transormation engagement. Its technical capability rom a size and variety standpoint is
small. However, KPMG has outstanding program management capabilities that allow it to work
effectively with technology providers that implement the strategy KPMG consultants develop.
Strong Performers Have Specific Strengths
TCS.CS clearly has significant strengths and is doing state-o-the-art consulting work, suchas its groundbreaking transormational consulting work with the Ministry o Corporate
Affairs (MCA21) in India. In pockets, given the lack o integrated consulting strategy in North
America, CS has some strong reerence examples. Clearly, CS has some work to do with
regard to ormulating a North American consulting strategy so that success is not dependent
on individual client partners or relationships. CS consulting partners in North America are
top-notch, and some o the bleeding-edge tools that CS has developed to support consulting
engagements will set up the consulting group or success as it matures.
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Contenders Have A Strong Technology Focus
HP.HP knew that it might struggle to compete with some o the consulting stalwartsparticipating in this Forrester Wave given its deep ocus on technology, but with its new ocus
on improving its business consulting capability, HP views this as an opportunity. And what we
ound is that HP has a strong technology transormation vision and would be a prime vendor
o choice or clients looking or technology rationalization and implementation. However, it
still has a way to go in terms o growing its business consulting capability and integrating that
capability into the larger HP enterprise services group. It has a strong set o tools or technology
analysis, and its quality management and ISM tools will help optimize I. Its ocus is definitely
on modernization and optimization o technology assets as a means to improve Is efficiency
and effectiveness. From a business innovation or business transormation standpoint, HP will
need to make some inorganic investments to compete.
SUPPLEMENTAL MATERIAL
Online Resource
Te online version o Figure 2 is an Excel-based vendor comparison tool that provides detailed
product evaluations and customizable rankings.
Data Sources Used In This Forrester Wave
Forrester used a combination o two data sources to assess the strengths and weaknesses o each
solution:
Vendor surveys.Forrester surveyed vendors on their capabilities as they relate to the evaluationcriteria. Once we analyzed the completed vendor surveys, we conducted vendor calls where
necessary to gather details o vendor qualifications.
Customer reference calls.o validate product and vendor qualifications, Forrester alsoconducted reerence calls with three o each vendors current customers.
The Forrester Wave Methodology
We conduct primary research to develop a list o vendors that meet our criteria to be evaluated
in this market. From that initial pool o vendors, we then narrow our final list. We choose these
vendors based on: 1) product fit; 2) customer success; and 3) Forrester client demand. We eliminate
vendors that have limited customer reerences and products that dont fit the scope o our evaluation.
Afer examining past research, user need assessments, and vendor and expert interviews, we develop
the initial evaluation criteria. o evaluate the vendors and their products against our set o criteria,
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we gather details o product qualifications through a combination o lab evaluations, questionnaires,
demos, and/or discussions with client reerences. We send evaluations to the vendors or their review,
and we adjust the evaluations to provide the most accurate view o vendor offerings and strategies.
We set deault weightings to reflect our analysis o the needs o large user companies and/or
other scenarios as outlined in the Forrester Wave document and then score the vendors based
on a clearly defined scale. Tese deault weightings are intended only as a starting point, and we
encourage readers to adapt the weightings to fit their individual needs through the Excel-based
tool. Te final scores generate the graphical depiction o the market based on current offering,
strategy, and market presence. Forrester intends to update vendor evaluations regularly as product
capabilities and vendor strategies evolve.
ENDNOTES1 Forrester analyzed the newly revamped WCS in August 2011 and the investments it was making in order
to differentiate itsel both rom its traditional Indian pure-play competition and the classic management
consulting firms. See the August 30, 2011, Wipro Consulting Services: Can Wipro Finally Crack he
Code? report.
FOR SOURCING & VENDOR MANAGEMENT PROFESSIONALS
The Forrester Wave: Business Technology Transformation, Q3 2012 12
2012, Forrester Research, Inc. Reproduction Prohibited July 19, 2012
http://www.forrester.com/go?objectid=RES60413http://www.forrester.com/go?objectid=RES60413http://www.forrester.com/go?objectid=RES60413http://www.forrester.com/go?objectid=RES60413 -
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