The Boat That Rocked & Hot Fuzz

Budget The Boat That Rocked$50,000,000

With a profit of … $7,994,115

Hot Fuzz£8 million – This allowed the producers to make the film

hilarious, action packed and gory, which means a wider target audience

With a profit of… $80,573,774

Production Practices – The Boat That Rocked

The film was written and directed by Richard Curtis and made by Working Title Films for Universal Studios.

The producers for Working Title were Tim Bevan, Eric Fellner and Hilary Bevan Jones, with Curtis, Debra Hayward and Liza Chasin acting as executive producers.

Product placement is used to advertise Roberts Radios.

The Boat That Rocked had Above the line advertising as they had trailers and billboards.

Principal photography started on 3rd of March and continued until June 2008. Filming took place on the former Dutch hospital ship Timor Challenger, previously De Hoop, moored in Portland Harbour, Dorset; the "North Sea" scenes were shot off Portland Bill, while boat interior shots were filmed inside a warehouse in Osprey Quay on the Isle of Portland and at Shepperton Studios.

On 28 April 2008, scenes were shot on Roupell Street in Waterloo, London, with the Kings Arms re-named the Red Lion for filming purposes. The film's production cost exceeded £30 million.

The institution used vertical integration to distribute the film.

Production Practices – Hot Fuzz

These are similar to Hollywood blockbusters as they use above the line marketing techniques.

Hot Fuzz is a 2007 British action comedy film written by Simon Pegg and Edgar Wright and starring Pegg and Nick Frost. The three had previously worked together on the 2004 film Shaun of the Dead as well as the television series Spaced.

The film was directed by Wright and produced by Nira Park, and follows two police officers attempting to solve a series of mysterious deaths in a small village.

Above the line advertising as they had trailers on the television.

The first two teaser trailers were released on 16 October 2006. Wright, Pegg, and Frost maintained several video blogs which were released at various times throughout the production of the film

Target AudienceThe Boat That Rocked…

It is based on radio pirates, and is set in the 1960’s.

It will appeal to people who like rock music, or have fond memories from that era.

It will also appeal to people as establishing actors star in it, allowing fans from the actors such as Bill Nighy and Nick Frost, as from previous films they will have loyal fans, meaning they will come and see the film regardless of the genre!

Target audienceHot Fuzz…

It is a action comedy set in the noughties, with police roles. It’s target audience is young males.

Fans of comedy films

Fans of action films

Fans of ‘shaun of the dead’

Fans of working title films

People wanting to watch gory film without watching a fully blown horror film

New TechnologiesFacebook groups for both films

HMC podcasts produced podcasts about the movies, and extras and interviews featured in these

Video blogs were published on the institution’s website

The boat that rocked has a twitter page.