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The art of writing and storytellingTRANSCRIPT
Victor
FranklSteve Jobs
Kurt Vonnegut
Have you ever wondered what unites these men?
Not the matches-shaped bodies at all!
Victor
FranklSteve Jobs
Kurt Vonnegut
But how they were spreading amazing ideas…
Addressing them directly to the hearts ofthe audience
They were great storytellers indeed!
But what isSTORYTELLING?
The art of creating stories
>
The art of creating stories
ÕХîоðрîоøшàаÿяWe are all born storytellersGOOD NEWS!
We are brought up on stories and tales, explore the world through them
In fact we tell the stories ourselves every day
In fact we tell the stories ourselves every day
In fact we tell the stories ourselves every day
x
We’re intuitive storytellersBAD NEWS
…logical…interesting
…exciting
x
That’s why our stories are not really…
x
Why is it important
in the right way?
To transform communications andspread ideas to the hearts of the audience
Storytelling is applicable in daily life…
…and business as well
It’s like a first aid kit
with everything
you need!
To persuade somebody…
…we often use stories from our personal experience
ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåеon the interviews we need to
tell something about ourselves
ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåеWe’re presenting projects and speak in public
using stories
meaning through life cases or parableWhen we can’t tell something, we deliver the
ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåеHave you ever heard your friend retelling
the movie he saw?
ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåеYeah, that makes you sleep…and you just want
to stop it as soon as possible, right?
Remember! Exciting story
is not about
ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåеThat’s why if we’re not prepared, our stories
don’t engage and impress listeners
a good story?
how to
A RECIPE
Speak from your very heart
Find the idea worth spreading
A RECIPE
Get rid of all the unnecessary stuff
A RECIPE
Add emotions and bright images
A RECIPE
The point is to build up
a dramatic story line
ðрàаñсñсêкàаçзàаòтüь îо ñсåеáбåеYeah, and finally, practice all the above daily
regardless of taking meals:)
STORYTELLING
Hi! I am the narrator
of this presentation,
business-trainer and expert in storytelling
Alexander
Y
Thank to my friends from
esPrezofor the visual storytelling
And personally to Nyurguyana
Grigorjeva, designer of agency,
for the wonderful visuals
Alexander
Y
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