“the year of the volunteer” 2009 national convention nashville,tn g.c. thornton
DESCRIPTION
NWTF Mission “The National Wild Turkey Federation is dedicated to the conservation of wild turkeys and the preservation of the hunting tradition.”TRANSCRIPT
“The Year of the Volunteer”
2009 National ConventionNashville ,TNG.C. Thornton
1st Annual “State Chapter President’s Breakfast”
• Objective’s– To share with you the current health
of the NWTF– To seek your input and guidance on
all issues critical to successfully executing the mission of the NWTF
– To answer questions on the current state and future direction of the NWTF
NWTF Mission
“The National Wild Turkey Federation is dedicated to the conservation of wild turkeys and the preservation of the
hunting tradition.”
–Membership data !–Historical financial data !–Current year performance!
Where are we? Really!
In 2008 - 468 Banquets did not have enough $’s to pay all or a part of the merchandise
and membership dues!
$655,000
Year Qty Net Dollars Membership Dues
Deficit
2001 94 269,470 379,000 (109,729)
2002 163 572,066 854,087 (282,020)
2003 234 534,348 881,959 (347,611)
2004 211 407,240 626,114 (218,874)
2005 253 544,827 888,667 (343,839)
2006 281 683,131 1,065,793 (382,662)
2007 344 569,419 1,031,659 (462,240)
2008Total
468 $720,052 $1,375,060 $(655,007)$2,801,982
Banquet History 2001 - 2008
“We must take a leadership role in our relationships with Banquet Committees”
Where are we?• We have a rich and wonderful history!• We are arguably the most successful
conservation group in history!• We have a tremendous resource in our
dedicated and talented volunteers!• We have old internal and new external
challenges• Our recent history shows trends that are
threatening to the NWTF, if not reversed!
“The Biggest Threat to the NWTF”
Project T.O.M.
Target Our Membership!
Time to Take Control
• Membership is churning annually and declining overall
• The membership model – driven largely off of banquets – leaves opportunities untapped
• Banquets performance varies in quality and consistency, contributing to membership decline
• Systems are behind the times – therefore process visibility and control suffer
Project TOM is addressing key needs of NWTF
Project T.O.M. Overview
Technology Summary
Services Banquets
Internal Processes and PoliciesPerformance Mgmt Members Only Value Banquet Mgmt
Technology InfrastructureCAS Sales Force Tools Banquet Mgmt Interface Data Warehouse
Membership Svcs E-commerce Membership Mgmt
Mission
Technology projects will be valued and prioritized based on driving the success of the organization
Hunt
erSh
oppe
r
Networker
Con
serv
atio
nist
Pary GoerMembership
We Interviewed 1,002 RDs, Members, Past Members and Potential members….
…and here’s what they said:• “We want the NWTF to communicate more using technology”
– On-line registration, re-registration, auto re-registration (68% of members want online registration)
– Web site is popular but need to organize and reflect segment attitudes and measure
– Provide “members only” buying opportunities and services on line (81% of members want exclusive buying opportunities)
– Use technology to remind members of upcoming events (45% of members want to be reminded)
Project T.O.M.
• “We strongly support the NWTF mission and want to express this support in many ways”
– Members want to volunteer: “Just ask me”. (73% of members want to be made aware of volunteer opportunities). Grow committee size.
– Provide more product merchandising opportunities in response to hunting heritage (39% of members hunt 31-100 days per year)
– Make local conservation activities and NWTF investments available on-line for members
– More events; more communication of events for members– Clarify positioning and mission to attract new members; reinforce existing
advocacy
• “Reinforce the value of membership through exclusivity”– Merchandise, discounts & deals for members only– Web site content for members only– National on-line raffles – Association with NWTF logo is strong; strengthen and clarify positioning
Phase I Project Proposals Primarily Target “High Touch” Member Processes and
Infrastructure
Register as Members
Attend Banquets
Purchase Goodsand Use Services
SupportMission
• Auto-Renewal• 3rd Party Prospects• “Whale” lists• Member profile data
• Online registration
• Member reminders• Enlarged Committees • Online ticket purchases• Online status tracking
• Banquet Operational Streamline
• Detailed customer transaction history
• “Heritage Bundles”• Members only services
• Mission effectiveness communications• HH communications
• Committee recruitment tools
• Reorganized!– Field management structure– Flatter organization
• Expense reductions– Headcount down 4.3% from 12 months ago
• Efficiencies– Project TOM
• Emphasis on communications– New web site– Evaluating TV
• Increased commitment to EFFECTIVE “Outreach Programs”
• Conservation and Hunting Heritage spending budget up10% from prior year.
NWTF Moving Forward!
“If you are not changing internally, faster than the market is changing, you are going out of business.”
Malcolm Forbes
“The NWTF of tomorrow”
• “ We have a strong and promising future; only if we take charge, plan, train, provide leadership and motivate our members and volunteers.”
On Behalf of the staff and Board, Thank You for
everything you do to support the mission of the NWTF
PA NWTF 2008-2009 Compare
0200400600800
1000120014001600
ChapChal Reg Mem
20082009
Memberships
Chapter/Chairman Challenge recruited 298 NEW members.
Regular membership down 58 regular members 08 to 09
0100200300400500600700800900
Sponsor HH
20082009
Memberships
Sponsor membership (includes 1 WITO Sponsor member 08 & 09) is relatively stable (down 3 sponsors from 08 to 09)
Hunting Heritage down 158 members from 2008 level
0
50
100
150
200
250
300
350
WITO Wheelin'
20082009
Memberships
WITO down 63 members 08 to 09
Wheelin’ Sportsmen numbers affected by “donated membership” policy change
0
500
1000
1500
2000
2500
3000
Jakes Xjakes
20082009
Memberships
Jakes and Extreme Jakes membership numbers affected by “donated membership” policy
change
02000400060008000
10000120001400016000
Upper Lvl
20082009
Financial Contribution
Diamond Life Sponsorship down $13,500 year to year
0
50000
100000
150000
200000
250000
300000
Net$$ Net/Net$$
20082009
Financial Contribution
Net$$ are down $48,637 from 2008 contributions
Net/Net$$ are down $18,839 from 2008 contributions
Ideas, Suggestions, Solutions?
Membership Drive:
PANWTF Membership Gun Raffle
- Recruit a member, win a gun!
PANWTF Membership Drive Sporting Clays/Wing Nights
- Bring a new member, shoot for free!
Revise Banquet Invite Procedures, invite recent expired memberships
Other membership recruitment ideas?
Control Costs:
Improve banquet attendance/meal count accuracy
Cut back on PANWTF expenditures – review budget