The World’s Local Bank

Roberta Mitchell

HSBC Insurance Agency (USA) Inc.

Keeping It Simple at HSBC!

HSBC BANK – A FEW FACTS

WHO WE ARE HSBC Bank is one of the largest banking and financial services organizations in the world,with well established business in Europe, the Asia-Pacific region, the Americas, the MiddleEast and Africa.

HSBC Holdings plc is incorporated in England with the head office in London.

HSBC Bank has an international brand, describing our unique characteristics by the words,The World’s Local Bank.

ASSETS US $ 2,354 billion at 31 December 2007 an increase of 27% since December 2006

PROFITS (PRE-TAX) US $ 24.2 billion for 2007, 10% increase over 2006.

INTERNATIONAL PRESENCE Over 10,000 offices in 826 countries worldwide.

STAFF More than 280,000 employees worldwide

CUSTOMERS Approximately 125 million worldwide, with total e-customers of over 35 million.

HSBC INSURANCE AGENCY (USA) INC

•A wholly owned subsidiary of HSBC Bank USA, NA

•Distributor of individual & group life, health and annuity products for approximately 20 carriers.

•Support the sale of products by approximately 1,200 licensed Representatives in over 600 bank branches in the US

•Agency Operations Team composed of 18 employees in New Castle Delaware and 10 employees in Hyderabad India.

•Managed within HSBC Insurance Services, NA with over 400 employees.

•Contribute to objective of generating 20% of global HSBC Bank profit from insurance revenue by 2010.

HSBC Bank USA, NA Environment:

•Transaction based

•Layers of system platforms

•Focus is on needs based solution

•Competitive shelf space

•Paper fulfillment

HSBC Insurance Agency’s Solution:

•Provide a positive sales experience

•Provide seamless integration with Bank systems & Banker’s desktop

•Real time state licensing validation and carrier appointment

•Current carrier forms bundled for ease of access by Agent

SOLUTION: APPLICATION MANAGER

APPLICATION MANAGER

A tool that is integrated with the Banker’s Desktop providing the following: A customer contact database for all life and annuity sales input into Application Manager

Real time state licensing validation with carrier/product selection based upon Carrier Appointments and Product Portfolio

One view for the Agent of all life and annuity pending cases input into Application Manager

Electronic online application forms for Carriers in Product Focus List with consistent use of current carrier application forms!

Carrier pending case updates directly from the life insurance carrier’s systems, providing current updates of pending requirement and status updates for life cases in a consolidated case summary view.

APPLICATION MANAGER

Benefits to the Financial Advisor:

Ease of use Contact Management Tool

Compliance check for licensing and appointment

Consolidated view of pending activity

Confidence of always having the most current carrier forms within a click of the mouse!

Welcome to Application Manager

WELCOME TO APPLICATION MANAGER

NOW LET’S TALK

ABOUT WHAT’S HAPPENED

BEHIND THE SCENES!

DEVELOPMENT OF LICENSING DATABASE

Using Smart Integrator, converted over 3,000 Advisor records from an Access Database to the Licensing Module in Smart Office

Forms the basis of the online compliance check for Application Manager

SYSTEMATIC PENDING CASE UPDATES VIA DATA EXCHANGE

Web Portal through which daily updates are received from life carriers of pending requirements and status information

HSBC Agent has access to current requirements and status Information on Application Manager Pending Case Summary Screen,

INTEGRATION WITH AGENCY’S IMAGING SYSTEM VIASMART CM ICON Agency Ops User links to imaged application documents by clicking on Smart Office desktop icon. Search is by HSBC index values.

INTEGRATION WITH BANK’S ADMINISTRATIVE SYSTEM

Daily batch integration with RIS (Retail Investment System) to process life & annuity transactions through the Bank’s Administrative Systems

Provides integration with Callidus for commission processing for the Licensed Agents in the US Bank Branches.

CARRIER CASE SUBMISSION

Secure FTP transmission of signed applications to carrier.

Index values are provided for each application packet.

Upon receipt by carrier, email confirmation received from carrier.

LAUNCH STRATEGY:

FIELD ADVISORY GROUP ESTABLISHED

COMMUNICATION PLAN

PILOT LAUNCHED 11/19/2007

TESTIMONIALS:

“…In my opinion, the benefits of Application Manager) are the easily accessible way to get to the forms that we need. It has made the business that we do more efficient. It has also cut down on errors and forms that are outdated. I would highly recommend the use of this application throughout HSBC…”. M Girone, Financial Advisor

“…It is a great tool and should be pushed out to the field…”. A Leon, FinancialAdvisor

NEXT STEPS:

Rollout of Application Manager to 600+ Branches in HSBC Bank USA, NA

Web-ex training for rollout to 250 Financial Advisors

OPPORTUNITIES:

Auto-data population from Laser App into Pending Case Record

Deployment of electronic signature pads in Branches

Mapping of customer & agent signature to Laser App forms

Retention of signed images of completed applications as .tif images and systematic transfer to Agency’s imaging system

CREDITS

APPLICATION MANAGER PRODUCED BY:HSBC BANK USA, NAIN ASSOCIATION WITH EZ-DATA

DIRECTED BY: JOHN PIRRAGILAHENRY KOAMARILOU SULLIVANPATRICK COZZA

PRODUCED BY: MUTHU ARUMUGHAMVENUGOPAL GANGADHARANTOM LE BLEUTIM ABEL

CAST

I can’t think anymore, my head hurts……

Finish UAT by November…when pigs fly!!!

So in conclusion.. UAT is MCD invoking AM

pushing data to SO for PCM using the MMB leading to CCS for

FTP….

What is Henry talking about?

Uh Huh…..

I want it for

FREE…

Help Me!!!