The World’s Most STRIKINGLY INDEPENDENT HOTELS

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FINaNcIaL BENEFITS

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UNRIvaLED BENEFITS

a GROwING cOLLEcTIONcUSTOmER PROFILE

HOTEL GENRES

THE POwER OF maRRIOTT

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Welcome to the world of the Autograph Collection®, a world of bold impressions, unexpected encounters and exceptional rewards.

Designed for the independent-minded traveler seeking an escape from the everyday, this collection of one-of-a-kind hotels and resorts spans the full spectrum of the modern travel experience. From gilded palaces to modernist icons to exotic escapes, every Autograph Collection hotel is a landmark of individuality, a unique treasure that surprises, inspires and delights, offering the promise of authenticity with the assurance of a global brand.

Grand Bohemian Hotel Orlando, Orlando, Florida

BOLD. UNIqUE. UNExPEcTED.

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For owners and developers alike, the Autograph Collection offers the ideal combination of freedom and function, providing all the tangible benefits that a partnership with Marriott® can deliver while giving hotels unrivaled flexibility and the ability to preserve the distinctive personalities that make them unique. As members of the Autograph Collection, independent hotels are able to take advantage of Marriott’s powerful distribution and marketing channels to deliver bookings and revenue, as well as many other programs and services that help reduce operating costs, leveraging all the benefits of a global brand unhindered by complex requirements and excessive standards.

AC Santo Mauro, Madrid, Spain

UNRIvaLED BENEFITS. UNmaTcHED FLExIBILITY.

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The Stones Hotel, Bali, Indonesia

The ideal combination of benefits and flexibility has been a powerful growth engine for the Autograph Collection, attracting some of the world’s most highly regarded hotels and making the Autograph Collection one of the lodging industry’s fastest-growing upper upscale/luxury brands.

The Autograph Collection has expanded rapidly in North America, as well as in Europe, the Caribbean and Latin America. Today the Autograph Collection continues to grow, introducing new destinations and iconic hotels that share our commitment to delivering exceptional and unique travel experiences.

a cONSTaNTLY EvOLvING GLOBaL cOLLEcTION

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Individuality is the hallmark of the Autograph Collection experience and what defines both its hotels and its guests. The Autograph Collection appeals to intrepid travelers seeking an escape from cookie-cutter branded hotel experiences, who want to enrich their stay with a departure from the ordinary, and find comfort knowing that escape from the everyday has been carefully curated by a name they trust implicitly. Many are affluent Marriott loyalists who are eager to try something new and different and appreciate the opportunity to expand their horizons within the Marriott Rewards® portfolio.

INDIvIDUaL ExPERIENcES FOR INDEPENDENT TRavELERS

Boscolo Venezia, Venice, ItalyHOmE

FROm HISTORIc PaLacES TO mODERNIST IcONS THE aUTOGRaPH cOLLEcTION OFFERS a PORTFOLIO OF REmaRKaBLE DIvERSITY

THE caRLTON HOTELNEw YORK, NEw YORK

BOHEmIaN HOTEL cELEBRaTIONcELEBRaTION, FLORIDa

UNION STaTION HOTELNaSHvILLE, TENNESSEE

THE BROwN PaLacE HOTEL aND SPaDENvER, cOLORaDO

ac BaqUEIRa SKI RESORTBaqUEIRa, SPaIN

ac PaLacIO DEL caRmENSaNTIaGO DE cOmPOSTELa, SPaIN

wINTER HavEN HOTELmIamI, FLORIDa

BOScOLO PaLacE ROmaROmE, ITaLY

caSa mONIca HOTELST. aUGUSTINE, FLORIDa

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DEcLaRE YOUR INDEPENDENcE

Boutique ChiC A distinctive vibe and character with a different perspective on the local scene mixed with a bit of edgy style, whimsy and adventure

Boutique Arts Where architectural masterpieces are indistinguishable from the blend of exotic objects, locally curated pieces of art, original portraits, murals and music overflowing from every corner

iConiC historiC Historically significant landmarks where the allure of a city’s distinctive past meets all of today’s modern luxuries and stylish innovations

Luxury redefined Those rare places defined by authentic service, total sensory inspiration and singular experiences that take your breath away

retreAt Hotels that deliver effortless relaxation and stress-free indulgences amid enchanting and picturesque settings

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HaRNESS THE POwER OF THE maRRIOTT NETwORK

Fontecruz Lisboa, Lisbon, Portugal

Plugging into the Marriott network delivers immediate access to a global centralized reservations system that spans dozens of traditional and online distribution channels ranging from customer call centers across the world to fully integrated social media channels. Not only do member hotels benefit from bookings through the Autograph Collection’s own award-winning website, but also through prominent placement on Marriott.com and other Marriott websites. Access to Marriott’s global sales and field marketing networks offer even more opportunities for sales leads, corporate accounts and regional marketing promotions, all designed to deliver more bookings, better rates and higher revenues. For an independent hotel this represents almost unimaginable exposure, a wealth of new resources and in most cases measurable and impressive performance enhancements.

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maRRIOTT.cOm

Hotel Icon, Houston, Texas

The world’s largest lodging website, which generated more than US$8 billion in revenue in 2012, is one of the world’s largest consumer retail websites. Representing over 52 percent of Marriott’s eCommerce gross room sales and one-third of all rooms booked at Autograph Collection hotels, the channel is a key benefit that exemplifies the true power of partnering with Marriott. Marriott Mobile is the third largest consumer mobile channel globally based on revenues.

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RESERvaTION SYSTEm

The Henry, Dearborn, Michigan

MARSHA, Marriott’s renowned reservation system, is the first and strongest globally integrated reservation system in the lodging industry. MARSHA powers Marriott’s industry-leading distribution system and is fully integrated with the company’s revenue management, eCommerce, customer loyalty and property management systems, as well as with the Global Distribution Systems (GDSs) used by travel agents and other e-Intermediaries. Over the past several years, MARSHA generated an average of more than 80 million new reservations per year, and produced an average of more than US$25 billion in gross room revenue per year.

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GLOBaL SaLES TEam

Turnberry Isle Miami, Aventura, Florida

Marriott is the only lodging company to successfully implement strategic account management and a proactive sales effort against top accounts. Marriott has also consolidated its Intermediary Segment strategy under a global account team to further optimize revenue, profit and opportunity management across major distribution channels. As a result, Marriott has extended its reach to 285 top corporate accounts with approximately US$3.4 billion in annual sales globally and 1,000 top association customers with US$700 million in annual group bookings revenue.

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EcOmmERcE cHaNNELS

AC Palacio Del Retiro, Madrid, Spain

Marriott’s eCommerce channels encompass both the Internet and the GDSs, and more than 40 percent of Marriott’s gross sales are generated through electronic channels. In addition, Marriott commands an impressive premium relative to GDS reservations. While Marriott accounts for 3 percent of the worldwide supply of hotel rooms, 20 percent of reservations placed through GDSs are for Marriott hotels.

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REwaRDS wORTH HavING

Scrub Island Resort, Spa & Marina, Scrub Island, British Virgin Islands

Autograph Collection hotels are able to leverage Marriott Rewards, one of the travel industry’s largest and most successful rewards programs and benefit from the legendary loyalty of its members. Many Autograph Collection hotels have experienced improvements in both occupancy and ADR driven by Marriott Rewards stays since Marriott Rewards members make a sizeable contribution to total occupancy, typically at a rate premium. Not only does Marriott Rewards drive direct revenue, but it also provides a strong marketing platform in its own right that hotels can leverage through a variety of programming, partner marketing opportunities and promotional channels all designed to deliver incremental revenue.

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BENEFITS YOU caN TaKE TO THE BaNK

The Cosmopolitan of Las Vegas, Las Vegas, Nevada

Access to the Marriott network delivers benefits that extend far beyond the powerful distribution and marketing channels that directly impact revenue and performance. Independent hotels will be able to utilize shared services such as revenue management, leverage Marriott’s enormous buying power to secure procurement savings and take advantage of many other resources to reduce costs and increase efficiency. This gives an independent hotel access to resources that otherwise would be completely out of reach without sacrificing independence or control. Most of these benefits and programs are optional, allowing the hotel the freedom to choose what, when and how they wish to participate.

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aDD YOUR SIGNaTURE TO THE cOLLEcTION

Boscolo Budapest, Budapest, Hungary

WE INVITE yOU TO LEARN MORE ABOUT THE AUTOGRAPH COLLECTION

Please visit us at AutographDevelopment.com or contact Marriott Lodging Development at

+1.301.380.4137 or AutographDevelopment@marriott.com

AutographHotels.com

Join our community on Facebook.com/AutographCollection

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