The world is a big place……….if you didn’t know

So the world is big. Many franchisors are reluctant to expand overseas because they see it as risky, time-consuming and with supply chain difficulties.

These problems can be overcome by finding the right partner in your target country. That is where we help. We match franchisors with viable franchisees.

Big=International

International expansion is only in the reach of large, well established businesses.

This is not true. To turn things on their head, lack of domestic success does not always relate to lack of international success-look at this as a positive. The traditional view is that you need a large domestic footprint before expanding overseas. This does not have to be the case.

The world has different tastes and different cultures so you can almost guarantee your product or concept will be a trend somewhere in the world. Embrace this prime thinking and opportunities will open to you. Some trends are global but many trends are unique to each country. Do a quick internet search and you will find different concepts are successful in different countries at different times-this is your USP.

Keep your finger on the pulse and follow Global trends and country specific trends, then target those countries while the trend is growing and jump on it-the old adage “right time, right place” rings so true in this instance. Knowledge and timing is of the utmost importance.

You may have to tweak your product, brand and marketing to match that particular country’s tastes but that is a small price of time and money for the potential of opening up a whole new territory.