the world has gone online: what does this mean for cinema?
TRANSCRIPT
ONLINE
MALCOLM
MACMILLAN
PATRICK
BJORKMAN
THE SPECIALIST
AGENCY FOR THE
CINEMA INDUSTRY
BASED IN GLASGOW, UK
WORK AROUND THE WORLD
WE DO THESE THINGS:
INSIGHT
THERE IS ONE BIG TREND
THAT IS HAPPENING NOW
WHICH WILL AFFECT YOUR ABILITY TO DO
BUSINESS OVER THE COMING YEARS.
1
MULTI-SCREEN
WHO USES THE INTERNET?
61%
80%*
*That’s more than the
% of people who use
a car.
2006 2009 2013 2017
HOW PEOPLE ACCESS THE INTERNET
70UNIQUE MOBILE
DEVICES
2012
70UNIQUE MOBILE
DEVICES
2012
800+UNIQUE MOBILE
DEVICES
2014
2
EMERGING TREND
20%
THIS ALL PRESENTS SOME CHALLENGES
2
SELLING ONLINE
2%
WE KNOW PEOPLE
WANT TO BUY ONLINE
95%
EVERY DEVICE, EVERY PLATFORM
COULD BE A POINT OF SALE.
90% 9%<0.1%1%
ONLINE TICKET SALES 2012
80% 19%<0.1%1%
ONLINE TICKET SALES 2014
2X GROWTH
LITTLE TO NO GROWTH
GLOBAL GROWTH OF M-COMMERCE
`26%MOBILE AS SHARE OF ALL E-COMMERCE
`19%
MOBILE WEB IS
HUGEIN CINEMA
55%
AND STILL GROWING
NOW
`45%
55%
HOW DOES CINEMA MEASURE UP?
MULTI DEVICE CAPABLE
34% 70%88%
WHEN YOUR CUSTOMERS WANT TO BUY FROM YOU;
LET THEM!
THAT MEANS:
MAKING IT EASY TO BUY
THAT MEANS:
MAKING IT EASY TO BUY
ANYTHING
THAT MEANS:
MAKING IT EASY TO BUY
ANYTHING,
ON ANY DEVICE
THAT MEANS:
MAKING IT EASY TO BUY
ANYTHING,
ON ANY DEVICE
AT ANY TIME
3
BRAND?
BRAND
BRAND
WEB
MOBILE
ADSFACE
BOOK
T WI T T E REMAIL
BRAND
WEB
MOBILE
ADSFACE
BOOK
T WI T T E REMAIL
YOU NEED
4
CONVERSATIONS
KATE
KATE LIKES THEATRE, ROM-COMS AND SCI-FI.
KATE LIKES THEATRE, ROM-COMS AND SCI-FI.
WE WANT TO GIVE HER PERSONALISED CONTENT, PROMOTIONS AND OFFERS.
KATE
KATE
KATE
KATE
User 1 User 2 User 3 User 4
YOUR WEBSITE DOESN’T SEE KATE, IT SEES:
SOCIAL MEDIA USAGE
26%FOR 2 HOURS/DAY
KATE
KATE
KATE
KATE
KATE
User 1 User 2 User 3 User 4
User 5 User 6 User 7 User 8
WE NEED TO GET A SINGLE VIEW OF KATE
Membership
and loyalty
Membership
and loyalty
Social login and
connected accounts
Membership
and loyalty
Social login and
connected accounts
BIG DATA
= Relevant
conversations
5
THOUGHTS
SOME PARTING
FOR YOUR TIME
THANK YOU