the wolf diet - concept overview

8/2/2019 The WOLF Diet - Concept Overview

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The

WOLFDietUsing a Whole Food Dog Diet to Introduce

Hemp-derived Therapeutics



What is The WOLF Diet?

Theory: DNA of domestic

dogs is virtually identical

to wolves; a dog’s diet

should therefore moreclosely reflect a natural

canine diet.

Result: Diet of raw meat

and bones, vegetables,fruit, Omega 3/6 fatty

acids, trace minerals,

digestive enzymes, and

active probiotic cultures.



Components of Diet

Raw Meat: 25%

Beef, bison, wild game

Chicken and other poultry

Salmon, white fish, & other seafood

Raw eggs and dairy products

Offal: 20%

Organ meats such as kidney, liver, & heart

Cow/bison stomach (tripe)

Bones: 10%

Uncooked bones from young animals

May be ground, powdered, or whole

Hemp: 25%

Whole hemp seeds and seed oil

Raw hemp chaff for broad spectrum

cannabinoids (CBD, THC, CBN, etc)

Fruit/Vegetables: 15%

Broccoli, spinach, celery, carrots

Apples, pineapple, guava

Cayenne pepper, holistic/medicinal/

flavoring herbs

Minerals & Live Cultures: 5%Kelp, alfalfa, spirulina, wheatgrass

Active yogurt cultures, kefir, buttermilk

Diatomaceous earth, trace elements

Plant-derived: 45% Animal-derived: 55%



Canine Health Benefits

of The WOLF Diet Visible effects:

Healthy skin and coat

Reduction of warts and skin cancersImprovement in degenerative diseases

Clean teeth and breath

Reduction in stool volume and odor

The WOLF Diet provides:

All necessary protein, fat and fiber

All vitamins, minerals, and trace elements

Omega 3/6 fatty acids

Prebiotic enzymes and active probiotic cultures



IDEA: Use whole foodDOG diet to educate dog

owners about cannabinoids;to open a new market for

hemp-derived HUMAN therapeutics.



Why Dogs?

Dog biology shares many similarities with humans; dogs are

used to test experimental human medicines and “dog

medicine” is often simply repackaged human medication.

Dogs live their life in a shorter period of time (“Dog Years”), and

demonstrate sickness and improved health faster than humans.

The WOLF Diet is virtually identical to human diets prescribed

for people with intestinal disorders, skin conditions, and a

range of other conditions.

Dogs don’t get drug tested at work or otherwise worry about

trace amounts of THC in their food. This allows a dog to

demonstrate the benefits (and lack of detrimental effects) of

cannabinoids to a skeptical owner.



Initial Product Lines

Just theSauce!!• Supplements to

add tohomemade rawmeat diet!

Snacks & Accessories!• Snacks and treats!• Kitchen

accessories!

Whole Diet!• Freeze-dried raw

meat blend!• Supplements!



Whole DietReady-mix complete diet

Direct replacement for commercial dog food.

Complete mix of all ingredients required by The WOLF Diet.

Freeze-dried raw meats and other ingredients can be stored cheaply for long periods of time and

provide all the benefits of fresh raw ingredients.

1-step “just add water” approach

Adding water to freeze-dried foods reanimates the food close to its original consistency.

Daily interaction with The WOLF Diet teaches the dog owner the simplicity of the diet and the

rapid results achieved by a “real food” diet.

Premium product with premium marginsCompetitive premium raw food diets are prohibitively expensive due to logistics of processing and

distributing fresh or frozen foods.

Redirected waste products and use of freeze drying should allow for a substantially lower price

point than competitive fresh/raw meat products at higher margins.



Animal-derived

IngredientsRaw meat

Organic free-range beef, bison, pork, and wild game.

Grass-fed chicken, turkey and other poultry.

Salmon, white fish, crab, shrimp and other wild caught seafood.

Offal

Livers, hearts, kidneys and other animal guts.

Stomach tripe from cows and bison.

Seafood guts and other waste products.

Bones

Finely powdered beef, bison, and poultry bone can be added to all meat blends.

Small and large chunk whole beef and bison bones can be added to food or sold as chew toys.

Seafood shells and bones can be powdered or rough ground and added to all meat blends.



Plant-derived

IngredientsHemp

Whole hemp seeds for texture.

Hemp oil for protein and Omega 3 & 6 fatty acids.

Raw hemp chaff for all medicinal cannabinoids: THC, CBD, CBN, THCV, CGC, CBG.

Vegetables & Fruit

Green leafy vegetables for full spectrum of vitamins, enzymes, and antioxidants.

Fruit for vitamins, fiber, and low glycemic sugars.

Fruits and vegetables are most easily digested when well ripe, but not spoiled.

“Almost waste” produce can be used as a low-cost source of unprocessed vegetables and fruit.

Minerals and beneficial bacteria

Yogurt, kefir, and other cultured foods provide beneficial bacteria to aid in digestion.

Kelp and alfalfa powder provide virtually all trace minerals needed for proper metabolism.

Medicinal herbs for holistic health and added flavor.



“Just the Sauce!”Supplements to homemade

Most important parts of Whole Diet

repackaged as supplement to homemade

meat & vegetables.

Full serving of cannabinoids, trace minerals,

Omega 3/6 fatty acids, and probiotic cultures.

“I’ll just make it myself...”

Homemade diets are the largest competition

for a premium pre-made raw food diet. “Just

the sauce!” option offers a way to include

these consumers at a lower perceived cost

than the Whole Diet.

Many potential customers are unable or

unwilling to pay a price premium for a

complete dog food diet but they still wish to

add the “magic ingredients” to their pet’s

diet.



Snacks & AccessoriesBones and prepared snacks

Additional revenue stream from both “Whole Diet” and “Just the Sauce!” customers.

Source of additional minerals, Omega 3/6 fatty acids, and other “magic” ingredients for customers

choosing to make their own raw food base.

“Make it at home” accessoriesLine of at-home products to support customers wishing to manufacture their own dog food;

including meat grinders, yogurt makers, and food dehydrators.

These accessories help encourage customers to take the “Just the sauce!” guided approach and

still remain within the MLM family instead of independently making their own food.

Poop disposalDogs on The WOLF Diet will naturally have smaller, less foul-smelling poop that naturally

biodegrades several times faster than waste from dogs on a commercial food diet. Compost

accelerator sprays and powders can be repackaged as “WOLF Diet - Poop Compost Accelerator”

to highlight this difference and naturally decompose the waste within days.



Why Freeze-dried?Preserves beneficial bacteria, vitamins and enzymes indefinitely.

Unlike dehydrated food, freeze-dried foods “rehydrate” into a similar

consistency as raw.

80% reduction in product bulk; retains 98% of nutrients.

Can be stored and transported at room temperature for long periods of time

without losing quality.

Allows for distributed and asynchronous manufacturing systems.



Applicability to HumansWhen the meat in The WOLF Diet is cooked, this diet suddenly looks

like many of the ‘miracle’ diets intended to treat intestinal disorders,

degenerative disease, skin conditions, and many other common

health conditions.

Whole food diet

Diets high in raw, unprocessed foods have

been shown to help with virtually all

modern human health conditions.

Raw foods contain many enzymes and

beneficial bacteria that promote healthydigestive function and a strong immune

system.

Most adults are aware of the health

benefits of raw foods, but such a diet is

perceived to be lacking in flavor, variety, or

too high cost for everyday adherence.

Omega 3/6 fatty acids

Essential fatty acids (EFAs) are shown to

improve skin and coat quality in dogs.

In humans, EFAs are shown to improve a

range of skin conditions, maintain proper

brain and neurologic function, and improveoverall health.

EFAs are required for normal metabolic

function and cannot be produced naturally

by the human body.

Natural hemp seed and seed oil provide a

natural balance of essential fatty acids.



Transition From Dog Food

to Human Therapeutics

IntroduceDog FoodProducts

BeginConnecting Dog Diet to

Human Diet

EducateDistributors

on

Cannabinoid

Therapeutics

Launch NewHuman

Product Line

|--------- 2012 ----------->

|------------ 2013 ----------->

|---- 2014 ---->



IDEA: A new NON-PROFITrooted in local communities to

source high quality ingredientsand make food at the

LOWEST COST possible.



The “Local Food Project”Goals of the project

Put people to work locally.

Teach “Green & Organic” life

skills.

Source organic ingredients at

the lowest possible cost.

Maximize efficiency in the

supply chain.

Stakeholder BenefitsJobs for unemployed veterans, disabled,

food stamp recipients and other

disadvantaged communities.

Suppliers qualify for a variety of tax

incentives for working with the non-profit.

Non-profit qualifies for a variety of

government incentives and tax breaks

that lower the total effective cost of

production.

Decentralized freeze-dried production

enables asynchronous manufacturing

and warehousing of seasonal ingredients. Access to small-scale organic producers

across the continent not otherwise

economically viable.

Ability over time to expand and include

virtually all supply chain activities of the

dog food company and any human

products that may follow.



Anatomy of Operations

Local Chapters

Source local meat andbyproducts.

Collect “almost spoiled”

produce from local grocers.

Mix recipes and prepare raw

meats for freeze-drying.

Freeze-drying Facility

Regional freeze-drying facilities

receive “ready to dry” material

from local chapters.

Dry and stockpile raw

materials.

Perform limited assembly of

dried ingredients.

Final Assembly

Receive all ingredients from

regional freeze-drying plants.

Source materials not available

to local chapters.

Assemble all final products.

Final distribution.

The Local Food Project is organized around local chapters that

source ingredients from within their community.

Regional Freeze-dryer Final Assembly

Region1

Region2

Meat

Produce

Seafood

Local Chapters



Government Incentives

Employment incentives:

Grants and offsets available for hiring

veterans, disabled, food stamp recipients,

and other low-income unemployed people.

Public/private grant money available for

“back to work” job training programs.

Tax deductions: All food donated or discounted eligible for

tax deductions.

Equipment or facilities donated eligible for

tax deductions.

Virtually all expenses related to The Food Project will qualify

for multiple government incentives.



Financial IncentivesCapital expenses:

Virtually all cost for freeze drying equipment and

other industrial-scale food processing can be

shifted to the non-profit.

Non-profit may qualify for preferential financing

in partnership with local banks.

Commodity price stability:

Non-profit can locally source meat by-products

and “almost spoiled” produce for a fraction of

the cost of Grade A ingredients.Non-profit can sign long-term sales agreements

with sponsor company to supply all ingredients

at fixed prices; guaranteed income to non-profit

and commodity price stability to sponsor

company.



Long-term Expansion

UrbanFarming

CommunitySupportedAgriculture

(CSA)

Aquaponics “TerraCycle”

The Local Food Project can expand into human food products and

alternative forms of local food production.

Urban Farming

Urban greenhouse and

indoor gardening programs.

Produce fresh fruit and

vegetables locally, year-

round.

CSA “Produce Shares” are sold

to the community to offset

costs of production.

Shareholders receive fixed

amount of produce on

preset schedule.

Aquaponics

Closed-loop fish farming

and hydroponic vegetable

production.

Locally produce fresh fish

and produce year-round.

TerraCycleRecycling company

transforms waste streams

into new consumer

products.

For more info:

www.terracycle.com

http://www.terracycle.com/

http://www.terracycle.com/



Further Reading

www.DrIanBillinghurst.com - founder of B.A.R.F. diet raw dog food

www.BarfWorld.com - US distributor of raw dog food

www.drhyman.com/is-your-digestive-system-making-you-sick-582/ -interesting overview of digestive issues and a whole food diet. Includes the

quote “2 of the top 5 selling drugs in America are for digestive problems...”

www.wikipedia.org/wiki/Ikea#Corporate_structure - interesting example of a

for-profit company using a non-profit prominently within the corporate

structure

http://www.wikipedia.org/



http://www.drhyman.com/

http://www.drhyman.com/

http://www.barfworld.com/

http://www.barfworld.com/

http://www.drianbillinghurst.com/

http://www.drianbillinghurst.com/

the wolf diet - concept overview

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