the whole workbook

Clara Mefford

1/30/2016

Whitney W. Studyblue.com

Posthumous Painting Wolfgang Amadeus Mozart By: Barbara Krafft in 1819

Daft Punk

Capitalcitydancestudio.com

Soundzunique.co.uk

Cvautoshow.com

Caninepetexpo.com

Playbuzz.com Popsugar.com

Theodysseyonline.com

Pioneergrowers.com

It provided a community-style environment for the designers to collaborate and bond

He was not

He liked the educational opportunities as well as networking & connection opportunities, and culture

I overthink everything. And I mean everything. I need to stop trying to make everything so elaborate and over the top because simple things can be beautiful when done well

I<3NY Goal: To encourage the citizens of NY to love their home, and not be so indifferent. Who: Citizens of NY Form: It was simplistic and memorable, so it stuck in people’s minds Milton Glaser Logo Goal: A logo for the company Who: Potential clients Form: Symmetry in his name emphasized by the symmetry & spacing of the logo Fortune 500 Goal: Update the logo Who: Fortune 500 readers Form: Letters & #’s combined are interesting New York Magazine Goal: To inform readers about events in NYC Who: The public Form: Easily communicate info to readers 40th Anniv. Poster Goal: Celebrate & promote 40th aniv. Of School of Visual Arts Who: School students & faculty Form: Unique collage of stickers; peeling added depth Purgatory Goal: To depict Purgatory Who: Art exhibit attendees Form: No 2 prints are the same Piero Project Goal: Give value to Piero Who: People who enjoy art Form: Looked at other people’s art from alternative perspectives La Guardia High School Goal: New logo for the school Who: People involved with the school Form: The design is singable Stony Brook Goal: New campus design Who: Students, faculty Form: Sustainable energy emphasis

SAUL BASS

EL LISSITZKY

SHIGEO FUKUDA

EL LISSITZKY

El Lissitzky utilized a combination of many different styles of design, including, among other things, typography and photography, and more often than not, they were used simultaneously. He also coined the term “prouns,” which, according to Lissitzky, was a term for abstract geometric shapes.

SHIGEO FUKUDA

Shigeo Fukuda’s works are comprised largely of optical illusions, the utilization of shadow & light, anti-war propaganda, and repetition. He uses these methods to express a view or point, as well as to explore illusions.

SAUL BASS

Saul Bass was a filmmaker as well as a designer. He designed many movie posters, as well as logos, title sequences, and some short films.

The cover of a brochure for Sharp

& Dohme pharmaceuticals

People who would read the

brochure

It appears to be trying to direct

the viewers’ attention to various

muscles & points on the body.

Matthew Leibowitz

Sharp & Dohme brochure/

1945 (40s)

Interesting form, use of

directional elements, typography

A book jacket for Exiles by James

Joyce; meant to draw in potential

readers

Potential readers

Assuming the three forms

represent “exiles,” the squiggles

may represent chaos or the

struggles they face. Perhaps a web

of some sort of tangled-ness

Alvin Lustig

Book jacket, Exiles/

1945 (40s)

Simplicity, combo of free-form,

abstract squiggles and human-like

shapes

To express the importance of

paperboard products to the war

effort

General populace in America

To illustrate all the products in the

war effort that can be shipped

using paperboard packaging

materials

William H. Campbell

Container Corp. Advert/

1943 (40s)

Use of overlapping layers, simplistic

typography

To encourage the reader to look

into the Christmas gifts that the

magazine has to offer

The readers of Esquire

To get readers in a Christmassy

mood, and encourage them to buy

gifts from Esquire

Paul Rand

Editorial from Esquire/

1940 (40s)

Interesting combo of typography,

simple shapes & patterns, and

recognizable, relevant forms

(reindeer, poinsettas)

To draw in readers

Potential readers of AD magazine

Intuitive and unique interpretation

of AD magazine’s initials to draw

a reader’s attention

Matthew Leibowitz

Cover of AD magazine/

1940 (40s)

Unique and inventive use of

typography including the

magazine’s initials

The general population

George Tscherny/George Nelson

Ad for Herman Miller Furniture

Co./1954 (50s)

Intriguing combo of classical art

and photography

To advertise the furniture,

specifically the Nelson chaise

lounge

To meld together a classical style

of art and a modern style of

furniture


The numbers are reminiscent of the

numbers of a typewriter

Giovanni Pintori

Olivetti poster/1950 (50s)

Numbers, typography, colors

“Dynamic Minimalism”

To draw in readers

Potential readers

Emphasis on fashion; emphasis on

“white-collar girl”

Ben Somoroff

Cover of Mademoiselle/

1952 (50s)

Pleasant design, soft colors

Draw in potential customers

Customers, potential customers

Emphasize the initial of the

company

Will Burtin

Cover of Strathmore Paper Co.

catalog/ 1953 (50s)

Interesting typography

To draw in readers


Emphasize new fashion trends,

black & white, transparent fashion

Alexander Liberman

Cover of Vogue/

1950 (50s)

Fashion, drama

Milton Glaser

Bob Dylan/ 60s

Beautiful illustration, simple yet

elegant

To immortalize Bob Dylan

Everyone

To symbolize how beautiful his

music is, much like the beautiful

swirls of color he is emitting in

the poster

George Lois

Cover of Esquire magazine/ 60s

Political statement about Nixon

To draw in readers who might be

interested in politics, specifically

about President Nixon

Readers of Esquire magazine

To play off the phrase “he’d

better look right” by showing

people putting makeup on him

To draw in readers who might be

interested in The Rolling Stones

Readers/potential readers of Eye

magazine

Play on words with the band

name “The Rolling Stones” with

the band’s faces on literal stones

Samuel N. Antupit

Cover of Eye magazine/ 60s

Visual pun with the band name

Promotional tool & outlet for the

Push Pin Studios’ conceptualists

Anyone who receives the

publication

Seymour Chwast

The Push Pin Graphic/ 60s

Interesting use of layering and

simple blocks of color

To “give visual form to the

spiritual ideas from the Near East”

Everyone

Again, to “give visual form to the

spiritual ideas from the Near

East” while also capturing a

unique self portrait

Peter Max

Self Portrait/ 60s

Hypnotic use of kaleidoscopic

forms and colors

Cook & Shanosky Associates

Symbol Signs / 70s

Use of pictorial graphics for

public safety and information

Simple, easy to read & decipher

The public

To display different public signs

and symbols

Simple, represents feminine unity

Everyone

A logo for the Girl Scouts

Saul Bass

Girl Scout / 70s

Simple, use of negative

space/figure ground to create

depth and repitition

Poster for PBS

Everyone

Represent different eras in science

through the years

Chermayeff & Geismar

Associates

Poster for PBS / 70s

Interesting use of piece-y pictures

to form one large picture

To advertise the LA International

Film Expo

Everyone

It’s interesting and eye-catching,

different use of typography

Mike Salisbury

LA International Film Expo / 70s

License plate typography

To advertise The NY Shakespeare

Festival

Everyone

To catch the eye and use emotions

to draw people in

Case & McGrath

For Colored Girls / 70s

Colorful typography, yet solemn

As promised, all questions will come from the list posted on Bb > Designer Reference

When you arrive at the library

● check in and get your BATTLE GROUP. Each group will have a different google doc.● all three members should be able to work on the same document.● determine the order of rotation. Player one will participate as "Player One" in the first Battle,

"Player Two" in the second Battle and as "Judge" in the third battle, then back to "Player One". "Player Two" will participate as "Player Two" in the first Battle, "Judge" in the second Battle and "Player One" in the third Battle. This rotation is important so everyone has the same "distribution" of questions.

● To Begin the first BATTLE, Player One clicks on the top page of the document to reveal the question.

● Players One and Two choose cards from their decks to illustrate their arguments and illustrate their points.

● Players verbally present their arguments.● The judge chooses a winner.● All participants document their comments in the appropriate boxes on the Google Doc..● Players rotate position and Player One opens the next page.

Welcome to the game...

This magazine is a demonstration of the liberation of women. In today’s world women are still being undermined especially in the workplace. For example many do not want Hillary Clinton in office because she is a woman. Although, women have come a long way there is still prominent discrimination barriers and misogynistic stereotypes that need to be broken down.

Comments for Player Two.

Melanie Bounlisavong

Imhani BufordJulien Gerlock - Judge One

I think that both arguments bring up prominent issues in today’s culture. In Imhani’s argument, she brings up the very relevant topic of the Presidential race, in which includes a female candidate, therefore bringing up issues of sexism and gender inequality. In Melanie’s argument, she attributes the relevance of the image to current day culture battles, in which she brings up the #BlackLivesMatter movement, which is one of the most prominent and groundbreaking cultural movements of today.

Comments of Judge.

“Which is still relevant in

today’s culture?”

This poster is relevant because it discusses the idea of prejudice and racism in America, which is still relevant today with social movements/issues such as the riots in ferguson of #Blacklivesmatter This is also relevant to our university as there is the trending topic of cutting the diversity program..

Clara MeffordJudge Two

Both arguments are very compelling, and do address issues in today’s culture. Imhani brings up the topic of gender-bias, which is definitely still a problem in today’s society, however women have made significant movements towards equality, such as running for president. Melanie brings up the topic of racial discrimination, which has always been a problem and still is today, such as with Ferguson and the topic of cutting the diversity program.

Both judges determined that the winner of this battle was Melanie, Player Two.

This image was produced in the 1960’s as an anti-war logo, as several countries were producing nuclear warheads at the time, creating an arms race and potentially a disastrous war. This image was a nation wide sign for the cease of production in nuclear missiles and warheads. It is also strikingly similar to the “Pray For Paris” logo that was produced when the 2015 attacks on Paris took place

Comments for Player TwoThis graphic was created in the 70s by Saul bass as a logo for the Girl Scouts. In its simplicity and use of figure ground, it depicts feminine unity and represents the Girl Scouts of America.

Clara MeffordJulien Gerlock

Imhani Buford

Comments of Judge.

“Which reveals the most

information with the least amount

of imagery?”


Both opponents demonstrated great arguments. I believe that both images lack imagery and show a more literal message. Julien’s image is common logo for issues that deal with peace and war. In contrast Clara’s logo symbolizes layers of culturalism that is a marketing strategy for Girl Scout Cookies.

Both players have valid answers. However, Julien’s argument discusses the issue of war and peace; although Clara’s also deals with a social issue, hers deals more with marketing. I know that it is “Girl Scout season,” and buying girl scout cookies is the current trend, but I was not familiar with that logo before being told what it was. On the other hand, the peace symbol is widely known.

Both judges determined that the winner of this battle was Julien, player one.

Comments for Player OneThis work was created in the 60s by Milton Glaser to immortalize Bob Dylan. Bob Dylan was huge in music in that era. With its black and white tones with a pop of color, I believe this image is a great representation of 60s art.

In the 60s a common method to get one’s point across was to protest with large signs to capture their target’s attention. This ad, an example of a protest poster, was designed for the New York Urban Coalition. The black and white color of the ad allows the message to stand out. The designer wanted to get the audience’s attention so he didn’t focus on the color he put emphasis on the type face. The typeface is large, bold, simple, and straightforward in order to quickly catch someone’s attention.

Imhani BufordClara MeffordJudge One: Julien Gerlock

The image of Bob Dylan uses a black and white silhouette of his facial features, accompanied by a series of vibrant colors and patterns making up his hair to combine the two features and recreate the aura that his music creates. The other image uses black and white font in a bold type face, with very powerful words to advocate for the New York Urban Coalition. The big letters do their job very well in quickly gaining attention with the large letters and clear argument

We felt that both players chose very applicable images that were representative of 60’s art. The Bob Dylan poster gives off the vibe of creativity and emotion associated with his music, in which Milton Glaser skillfully recreated on a poster. In Imhani’s card, the large, bold typeface presents a loud and clear message, causing readers to be instantly curious about the New York Urban Coalition and why they should, “Give a damn.”, about it. The usage of black and white creates a “no-nonsense” feeling of getting straight to the point.

“Which is the best black +

white representation of

60s art?”

Judge Two: Melanie Bounlisavong

Both players answer the question well with their chosen designs. Clara uses a classic poster by Milton Glaser that accurately portrays the psychedelic nature of the 1960s, whereas Imhani’s goes more into the social aspect of the 1960s (with protests against war). Although I do believe both designs fit into the themes of that particular time period, Clara’s fits in more aesthetically- in relation to art/design.

At first glance at the cover of this book, one can instantly understand that this is a book about multiple personalities. The man in the white is a mirror image of the man in black, dignifying that they are the same person but living separate/dual lives with multiple personalities. The area in red shows where the two personalities collide, and where possible issues might surface in living with an alter ego

Comments for Player Two.


Julien Gerlock

Imhani BufordI love the use of color in both arguments. Both opponents images set a different tone. I feel Julien’s tone is subtle and calm. The color of Julien’s image well represents the imagery of the book. The black and white colors represent a different side of the characters personality, where the red represents when the characters personality collides. Melanie’s image shows a series of vibrant colors that sets a happy vibe for the image. The colors and image of Melanie’s image represents peace and the common psychedelic feeling that was common in the 1960s.

Both judges determined that the winner was Melanie, Player Two.

“Which best uses color to

create a specific emotion?”

In this design, Milton uses color to convey positive feelings of peace in a classic psychedelic 1960s poster. The contrast between black/white and bright color is significant because it further strengthens the meaning behind it. It is that contrast with the bright hair that creates that emotion.

Clara MeffordJudge Two

Both graphics use color in an astonishingly beautiful way; Julien’s uses a sort of Venn diagram style to

represent multiple personalities and how they

clash, while Melanie’s picture contrasts the stoic

nature of the black on white with the wild and eccentric nature of the

color to represent the way Bob Dylan’s music makes

people feel.

The gold star hanging in the background is given to wartime mothers whose Son’s were killed in combat or battle. The family dog has a sad expression on it’s face, as one of its owners has died. The quote at the bottom is part of a propaganda movement to convince people not to talk about wartime activities, as it can lead to enemy intelligence and the death of American soldiers. Without prior knowledge, one would not know the true, underlying message of the image.

This is an image of a common American home around Christmas time back in the 1940s. The flag in the window is a U. S. service flag that indicates a family member that is on active duty during WWII.

Imhani BufordJulien Gerlock

Clara MeffordJudge One

Both images have a meaning that, as Julien

said, would not be apparent without prior knowledge, and both

are about war. I believe that Julien’s is

a little stronger of a message, because it has multiple images

that hint to the fact that this family has lost a loved one in the war,

as well as the text that says the death was caused by someone

talking about war activities. Imhani’s is similar, however the

message isn’t quite as strong.

Both judges determined that the winner was Julien, player one.

“Which has a hidden

meaning?”

Judge Two:Melanie Bounlisavong

The players used similar hidden meanings that relate to military service. Although both designs have underlying meanings of deployment, Julian’s goes beyond. There is the knowledge of what the gold star represents (death in war) that gives it a sense of grief that may or may not have been initially interpreted. The message behind Imhani’s design is just a bit more presented to you straight away.

This piece was created in the 40s by Paul Rand as an editorial in Esquire magazine. It utilizes iconic Christmas-y visuals, such as poinsettas and reindeer, as well as some encouraging text to get the reader to buy Christmas gifts from esquire.

This piece utilizes the meaning behind the name of the magazine, Holiday, by combining it with the idea of a celebration (Holiday’s 10th anniversary). It strategically uses the rectangular form of the actual magazine by creating a cake out of 4 color blocks and squiggly lines. It is a very simple yet efficient design that shows that you should work smarter not harder (with design).


Clara MeffordJudge One

Julien Gerlock

The cover image from Holiday magazine effectively uses verbal and visual concepts. The visual concept is the cake and the 10 candles on top, considering it was the 10th anniversary of the magazine. The verbal concept coincides within the layers of the cake, combining the two concepts effectively. The image created by Paul Rand combines several visual aspects together, including the polka dots, flowers, reindeer, and the celebratory noisemaker. The multiple visual concepts form somewhat of a collage. The verbal concept is in the spiraling text on the page about purchasing Christmas gifts, which is advocated by the large exclamation point on the page.

Both images both utilize verbal and visual concepts in their imagery, but the question asks specifically which combines them better. Clara’s image has scattered visual concepts, creating a collage-type aspect, with things floating around the page. In Melanie’s image, the sentences, or verbal concepts, are integrated into the cake, with the sentences forming together as the layers of the cake. We feel that both images use both concepts, but that Melanie’s image combines the concepts more effectively.

“Which best combines verbal

and visual concepts?”

Imhani Buford

Clara’s image is a great demonstration of verbal and visual concepts. Her image combines poinsettias and reindeer that represent Christmas. The celebratory noise maker represents the celebration of the along with the yellow colored dots and exclamation points. The message in the middle of the image is integrated in the shape and aims to get readers to participate in Christmas shopping. Melanie’s image uses rectangular block shapes to form of a birthday cake that symbolizes the celebration of the magazine’s 10th anniversary. The text in the middle of her image and the text at the top allows readers to know that it is the magazine’s anniversary.

T H E I D E A O F D E S I G N - A D E S 1 5 0

Pentagram

Pentagram is a “remarkable and unprecedented design partnership.” Milton Glaser.

“Since 1975, the famed international design firm Pentagram has produced a series of signature documents known as the Pentagram Papers, exclusively for clients and colleagues. The design brilliance and quiry sensibility of the papers has never before been made available to the public at large.”

“Each paper explores a different and curious topic that, at one time or another, has caught the interest or sparked the imagination of the Pentagram partners. From the iconic to the obscure, the topics illustrate a wide variety of influences.” The Pentagram Papers

You are tasked with finding every letter in the alphabet from your environment.

Like Pentagram, you are looking for unusual or interesting ways to document your idea.

Document them with a camera,photocopy, or scan and compile into an A-Z alphabet.

You need to try three different ideas. Test each idea with “A, B, C” on the first page.

Choose the alphabet which best reflects the feeling of your surroundings and gives the viewer an idea of where you are.

Produce the rest of the alphabet for the chosen style.

Be sure to review the examples on Bb.

O UT + ABOU T

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

unit

A, B, C for idea one

A, B, C for idea two

A, B, C for idea three

T H E I D E A O F D E S I G N - A D E S 1 5 0

D, E, F

G, H, I

J, K, L

M, N, O

P, Q, R

S, T, U

V, W, X

Y, Z.

https://jigsaw.vitalsource.com/books/9780133558739/epub/OPS/images/f0241-02.jpg

To give Saks Fifth Avenue a new

logo that will be memorable and

recognizable “from across a busy

street”

Potential customers and

customers of Saks Fifth Avenue,

the people of Georgia, people

who are clothes shopping

To give the logo “recognizable

consistency without sameness”

Michael Bierut

Vignette (Saks Fifth Avenue

Logo) / Concepts in action

Never seen this concept before,

loved the idea

https://jigsaw.vitalsource.com/books/9780133558739/epub/OPS/images/f0241-02.jpg

To express to the viewer that even

though the church is small,

insignificant, and, at the time,

architecturally nothing special, by

way of composition it can

overpower even the mightiest of

buildings (The World Trade

Center)

People interested in photography,

architecture, etc.

So that when folded, the first

impression is of an adobe church

in Mexico, and then when

unfolded, the “full impact” of the

image is seen.

George Tscherny

Poster / 1975 / Concepts in Action

The idea of the church

overpowering the World Trade

Center is interesting to me

because it seems symbolic in an

architectural way, but also now,

since 9/11, in a religious way

To capture and represent the

energy of Times Square

Patrons in Times Square, tourists,

citizens of New York

To replicate the energy, the

flashing lights and bold colors, in

order to emanate the feeling of

being in Times Square

Alan Dye

Times Square Alliance Identity /

2002 / Concepts in Action

Embraces the spirit and energy of

the place in which the piece

would be displayed

To utilize elements of the area the

bottle is based on (in this case,

Chinatown)

Those who buy (or potentially

buy) Bond No. 9 perfumes,

shoppers in NYC

To capture the identity and

character of local areas of New

York, to mimic the art of French

perfumery

Laurice Rahme

Bond No. 9 Chinatown / Concepts

in Action

I LOVE cherry blossoms

To have a title sequence that

portrays the mood and focus of

the show

Anybody with a television, fans

of the show Iconoclasts, potential

viewers of the show

The use of split-screens and text

conveys the feeling of an ongoing

conversation, while the split-

screened photographs depict the

collision of two minds. The

photography focuses on gestures

and facial expressions, furthering

the feeling of conversation

Greg Hahn

Iconoclasts Title Design /

Concepts in Action

Combination of the feeling of a

conversation (typography) and

focus on gestures (photography)

is interesting

Stephan the stingray used to be a normal ray, until

one day, a strange creature fell into his ocean from

the mysterious above! Startled, he lashed out,

accidentally piercing the creature’s abdomen! Now,

he’s on the run with his trusty side kick, Shae the

scallop! Can they outrun the law? Will they be held

responsible?! Will they have to escape to the

above?!?

Supernatural Season 4 cover art

Sam and Dean Winchester remind

me quite a bit of the two characters in

my narrative. They are two brothers

who are constantly moving around/on

the run from something.

Disney’s Bolt Video Game cover art

To advertise CBS and the people

on it in an interesting and eye-

catching way

Paula Scher

Best of CBS / 80s

Interesting use of typography,

interesting angles, “Constructivist

motifs”

The poster utilizes something

called “constructivism,” which,

upon further research, is the

rejection of art for art’s sake, and

a use of art for a social or

constructive purpose

Anybody walking by or in the

area where the poster is hung,

those who watch or could

potentially watch CBS

Michael Manwaring

Robert Long Lighting / 80s

Use of architecture in advertising

To advertise Robert Long

Lighting in an artistic way

Those interested in having

lighting installed, anyone looking

for a company to assist in home

or building renovations, etc

To show the company Robert

Long Lighting in association with

a classical form of architecture, to

represent class and elegance

To display a piece that was

devoted to work on “The Cutting

Edge”

Guests at the 38th Annual Design

Conference in Aspen

The conference itself was devoted

to work on “The Cutting Edge,”

and this designer took a very

literal approach

Woody Pirtle

“The Cutting Edge” / 80s

Extremely literal illustration

A temporary sign/structure for the

summer Olympics

Attendees of the 1984 summer

Olympics, athletes, architects,

designers interested in temporary

works

To embrace the impermanence of

certain types of structures/designs

Sussman/Prezja

Signage for the 1984 Olympics / 80s

Temporary architecture

To highlight abandoned &

decaying buildings in New York

Readers of Spy magazine

To simply and straightforwardly

show a few different ruins, or run

down, abandoned places in New

York.

Shirley Kaneda

New York Ruins / 80s

Unique map-like design

Welcome to the game...

These are your final battles. Please answer all questions as thoughtfully and fully as you can.

When you arrive at the library

● check in and get your BATTLE GROUP. Each group will have a different google doc.● all three members should be able to work on the same document.● determine the order of rotation. Player one will participate as "Player One" in the first Battle, "Player Two" in the second

Battle and as "Judge" in the third battle, then back to "Player One". "Player Two" will participate as "Player Two" in the first Battle, "Judge" in the second Battle and "Player One" in the third Battle. This rotation is important so everyone has the same "distribution" of questions.

● To Begin the first BATTLE, Player One clicks on the top page of the document to reveal the question.● Players One and Two choose cards from their decks to illustrate their arguments and illustrate their points.● Players verbally present their arguments.● The judge chooses a winner.● All participants document their comments in the appropriate boxes on the Google Doc..● Players rotate position and Player One opens the next page.

I think this incorparates the color design of the 1980s but the odd design of the 1970s. It is difficult to tell what exactly the image is in the “raindrop” shape.

I think this combines both the modern composing design and the color design of 1980s.

Both pictures are very well designed, and combine styles very well. I believe that Joseph’s photo choice combines the 70s and 80s very well, and therefore Joseph wins this round.

Clara Mefford

Joseph Neuzil Wenxi Lyu

“Which best combines styles from 2 different

decades?”

This poster uses stark contrasts of color to represent the “cutting edge”

The MTV logo provides bright color and colors which contrast. Each shape is a different color which allows for the vibrant, electric colors to pop off of the design.

I think both images are very well. I think Joseph’s image are better, because the use of bright colors are distinctive and more attractive.

Wenxi Lyu

Clara Mefford Joseph Neuzil

“Which is the most effective

use of color in an 80s design?”

I think the text and the color design are pretty traditional and elegant

This poster from the 80s utilizes a concept called “constructivism,” which is an idea that art should serve a purpose, rather than art for art’s sake. This is also prevalent in the 70s, when art was used mainly for political gain, advertising, etc.

Both of these designs do a great job of exhibiting previous influence. I love the 70s one but I will go with Wenxi’s design. The traditional design doesn't go out of style like a decade design might.

Joseph Neuzil

Wenxi Lyu Clara Mefford

“Which exhibits influence from a

previous decade?”

One of my 3x5 designers is an illusionist. THis is attempting to give the illusion of a perfect 3D cube despite working with 2 dimensions.

Shigeo Fukuda, one of my research designers who is famous on his optical illusion.

While both pictures draw influence from the players’ 3x5 designers, I’ll have to choose Wenxi’s picture as the winner. It is more of an optical illusion, and therefore draws more inspiration from Shigeo Fukuda.

Clara Mefford


“Which most clearly draws on influence from one of your 3x5

designers?”

This poster uses negative space to silhouette Bob Dylan in order to memorialize him

Fukuda is a master of illusion and negative space. What makes this even better is the illusion and the black and white. He only uses black and white to make it stand out.

I really like both of these designs, but I prefer Clara ‘s picture. The design is not only black and white but with colorful hairs which makes me felt that not just about the use of negative space but something else.

Wenxi Lyu


“Which is the best use of

negative space?”

Shigeo Fukuda created optical Illusion. He was the king of graphic design in Asia.

George Lois used his design to influence people’s political opinions and their thoughts about President Nixon

I will go with Clara Mefford’s design. I agree that Fukuda was the king of graphic design in Asia as I also worked with him as one of my designers. But because of Lois’ political influence he was more of an impact.

Joseph Neuzil


“Which designer was the most influential?”

This is very “cartoony” and i think that going out of the box with a design and using negative space is always a popular design technique.

The pattern is still relevant in today’s furniture and wallpaper

I would say that Wenxi’s design is a tad more relevant today, as the floral repeating pattern is still seen often in upholstery and wallpapers

Clara Mefford


“Which style is still relevant in

today’s culture?”

This poster attempts to highlight abandoned and run down buildings in New York, which was a huge problem in the 80s

This has jagged shapes and tons of vibrant, electric color that really jumps off the page. The black background makes the colors pop even more and the neon colors are very 80s..

Both of these designs are very well, but I will go with Clare’s picture. The picture shows the distinctive elements from decade.

Judge’s name


“Which best illustrates the traits of the

decade in which it was created?”

It is a series of environmental pollution poster design. The designer used exaggerated change on a small clip to portray what people have done to environment.

This poster uses perspective to exaggerate the church’s stature, showing how even a small building, such as the church, could overpower something as large as the World Trade Center

Both of these posters are very compelling. I would like to see the series of posters that Wenxi is describing, perhaps that helps to make the exaggeration more effective. Looking at these two designs, Clara’s choice clearly shows the exaggeration of commerce and capitalism always being overpowered by the church.

Joseph Neuzil


“Which utilizes exaggeration

most effectively?”

What would it take to get a college student out of bed and into a concert? What interests do college students have?

- Disney - Starbucks - Free stuff - Getting out of class - Music

Overlaps? - Pocahontas = Disney +

Earth Day + Music - Free Concert

What to include in the poster?

- Pocahontas - “Can you sing with all

the voices of the mountains?”

- Free admission

Mostly other designers, nature, etc.

I was mostly surprised by how much I was able to draw from other designers, like my 3x5 designers, for

inspiration

I typically begin by looking for inspiration somewhere. Once I get an idea in my head, I want to relate it to something else – something relevant or enjoyable or eye catching. Then, I test out a few different ideas, combinations, theories, etc. until I find something that I like and that makes the most sense. I then flesh out that design a few times until I get it just how I like it, then once more to try and perfect the final iteration. I then sit and stare at it until I find everything wrong with it, making me hate it and want to redo everything. It’s a cycle, I suppose.

I take a break from it. Stop looking at it, thinking about it. I go take a walk, or a nap, or find food. Then usually a solution will pop into my head when I least expect it to

I try to imagine the end result, and how I want it to look, which rarely turns out to be how it ends up looking. But I use things like that to further my process.

I’m not sure, really. I suppose I would like to learn more about my own design processes, and how I can work though hiccups in a

constructive way.

Is this really a problem?

Are there any smaller problems that make up this big one, and if so, how can I remedy them?

What is causing this? How can I

stop it?

I want to be more of a completionist when it comes to projects. I want to finish the things

I start

I am able to think more critically, and I am better able to think about one thing in many different ways.

I have become more able to think critically about design, and I am more able now to take inspiration from other designers and their work. However, I still think and work through problems in an

iterative manner.

the whole workbook

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