the what's next for business
DESCRIPTION
This is a revised and updated version of an overview based on the book No Straight Lines: making sense of our non-linear world.Our industrial society, is being overwhelmed by complexity, typified by the troubles of running of large organizations such as the NHS, or large companies such as Nokia or Kodak who have failed to adapt to a world in transition, or the likes of media companies that in their pursuit of growth undertake activities that are so morally repugnant their actions horrify the world. Exemplified by the failure of global financial systems, resulting in unmanageable sovereign debt and the increasing black hole in our pensions. The psychological strain being placed on working-man and woman, that is creating serious health issues, the increasingly dangerous gap between rich and poor, and the increasing strain placed on society that exists in a more uncertain world where many people struggle to find any sort of meaning in their lives, resulting in more fundamental views of the world, with deadly consequences.We cannot afford business as usual and it all adds up to a trilemma of unsustainable economic, social and organizational problems. In other words, the rules around which we previously organized our lives no longer applies, we face an uncertain future, without a roadmap.However, No Straight Lines argues we have the means to transform our world by seeing these problems as a design challenge, whereby we embrace this complexity and build entirely new organizational capability that is more sustainable, more agile, organizations and businesses that are designed around the needs of all humanity, that offers more meaning in the work we do, that are more inclusive, more relevant, and that can deliver an economic vibrancy for which the industrial revolution was celebrated for.TRANSCRIPT
This presentation is based upon the book No Straight Lines: making sense of our non-linear world
Amazon UK: Paperback and Kindle http://ht.ly/9YVC6
Amazon US: Paperback: http://ht.ly/9YVRT Amazon US: Kindle: http://ht.ly/9YW0i
Open Access: http://read.publification.com/b/no-straight-lines
This presentation for Hyper Island Masterclass is based upon the book No Straight Lines: making sense of our non-linear world
Amazon UK: Paperback and Kindle http://ht.ly/9YVC6
Amazon US: Paperback: http://ht.ly/9YVRT Amazon US: Kindle: http://ht.ly/9YW0i
Open Access book: http://read.publification.com/b/no-straight-lines
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
The mind is like a parachute it only works when it is open “ “
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
My story, my narrative,
my song-cycle, my fable my folk culture,
my truth
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
The challenge: Be realistic imagine the
impossible paris 1968
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Transition
Transition [is weird]
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
From a mass media society to a networked society
Mass media society: People atomized and only connected up to each other via mass media
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
trailblazers
hospicing of old system
the emergence of a new system
collapse of system
the death and life of eco-systems
alan moore | www.smlxtralarge.com | no straight lines introduction 2012
Overwhelmed by complexity
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
#nhs #sovereign debt #phonehacking
#pensions #nokia #kodak
#identity | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Social Organisation
Economic
complexity
complexity complexity
Organisational, social, economic change
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
An ambiguous world | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
System Upgrade
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
the Human-OS | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
What does technology
want ?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
OPPORTUNITY FREEDOM
EMPOWERMENT MUTUALISM DIVERSITY
EFFICIENCY INDEPENDENCE
BEAUTY
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
A connective communications
membrane wrapping itself around
the earth
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Me, We. Jung re-wired for the 21st Century
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
“Me We” Ali’s shortest poem
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
“Cooperation is the foundation of human
development, in that we learn how to be together before we
learn how to stand apart”
erik erikson
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
knowable communities
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Existential cowboys & the fetish of choice
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
no choice but to
improvise
alex
ey-t
itar
enko
_city
-of-
shad
ows-
03
Noisy ghosts in the machine
called life
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Fearfulness leads to fundamentalism…
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Identity is deeply networked & interwoven
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
I + We = why?
alan moore | www.smlxtralarge.com | no straight lines introduction 2012
Me
Single Many
We Family
Community
Self ?
Communication?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Communion | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Co-created culture [Communion]
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Participatory cultures
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
POWER
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Access to, and, the (RE)distribution of knowledge allows us to renegotiate the relationships of power; church,
state, government, society, commerce
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
When you get institutional failure, people learn to get what they need
from each other
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
A technological revolution…
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
…or, a social one? | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
How can we?
In the classrooms of our schools, In the waiting rooms of our hospitals, On the floors of our factories, and, in our villages, towns and cities we are no longer content with the current status quo and we are asking not what if – but…
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
The ‘WHAT’S NEXT’…
How do we design better for societies, organisations, and commerce – all at the same time?
Social Organisation
Economic
NEW
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
S O
E
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
6principles challenges
To a best possible future
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
[1] Ambiguity
Learning to deal with an uncertain
world
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
The ‘WHAT’S NEXT’ for FARMING
How do we remove the acute volatility and therefore risk of running large scale farms?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Systems thinking
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
The ‘WHAT’S NEXT’ for BUSINESS
How do we discover a new sustaining business model?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Co-evolved customers, Co-evolved business model
Co-evolved organisational model
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
1. Having the wisdom to recognize old model of commerce was broken
2. Having the courage to explore new and emergent means by which to create a new sustainable business
3. Deep listening – ability to critically appraise
4. Recognising the important patterns in co-creation and how they could have real benefits for R&D, organizational capability, commercial models and marketing
5. Evolution to a new economic / social / organizational model
6. Marketing meets R&D
Why is LEGO relevant to you?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
[2] Adaptiveness Creating,
Collaborating, Critiquing,
Communicating
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Language to describe our world
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
the limits of our language is the limit to our world “ “
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
We need a new literacy
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
http
://w
ww
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kr.c
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s/49
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/191
0384
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Craigslist and the
“paid for” classified ad
market
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Newspapers did not
understand the language
of a non-linear world
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
“The production of shared software is communism” steve ballmer
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Learn from the music industry, adapt or die
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Mutuality is our business strategy” Evolution engineers mutualism into biology because the benefits are win-win. Individuals work benefits the group – building upon the work of others.
“
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Open The default setting is
[3]
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
The ‘WHAT’S NEXT’ for CRISIS MANAGEMENT
How do we rapidly build a platform that can take eye witness accounts of atrocities and crimes against humanity and deliver this information as text, pictures, eyewitness accounts, with geo-location and time tagged data to help build a comprehensive story of an unfolding crisis – with no money, no time and no infrastructure?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
1. Literacy of Open Innovation – enabled by Open Source and Open API’s of different platforms – ability to build on the work of others – modify and create
2. Human-OS – motivation of human beings to respond and engage with a cause 3. Rough consensus running code – constant iterative improvement 4. Blended reality 5. Read / write platform 6. New organisational capability 7. Constraint of design fuels innovation 8. Data
Why is USHAHIDI relevant to you?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
[4] Participatory cultures
& tools
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
The ‘WHAT’S NEXT’ for HEALTHCARE
How do we as practioners and users discover our best possible future for our healthcare system?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
1. Use of participatory leadership 2. Harnessing of collective intelligence 3. Human technologies that unlock individual knowledge into deep collective insight
that translates into collective action 4. Process of connecting to an emergent best possible future by connecting into deep
human wisdom 5. People embrace what they create 6. Innovation + social cohesiveness 7. A lot less expensive than McKinsey
Why is the process of the Nova Scotia story relevant to you?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
The ‘WHAT’S NEXT’ for FASHION
How do we create a global fashion business with no money?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
1. Running *Lean* to be adaptive
2. The company as a community
3. Designing for the HumanOS – identity / trust / belonging
4. Co-creation + experience
5. 4C’s: commerce, culture, community, connectivity
6. Market as a global marketplace (economy of scope)
7. Revenue sharing as a business model
Why is THREADLESS relevant to you?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
The ‘WHAT’S NEXT’ for PUBLISHING AND AUTHORSHIP
How do we make books reading participatory?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
participatory reading
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
org+ values
passions needs
Communities of interest & the economics of sharing
Producer, co-creator consumer evangelist
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Business foundations
connectivity
commerce
culture
community
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
1. The crafting of cooperation for different reasons and different needs
2. It is the gift of cultural exchange that is the glue that properly binds society
3. Cooperation / co-creation offer new organisational capability – commons based production
4. Cooperation is built upon TRUST & TRANSPARENCY
5. TRANSPARENCY IS THE OPEN WINDOW THAT ALLOWS THE SUNSHINE OF TRUST TO SHINE ON AN ORGANISATION
Why are are, NSL book, THREADLESS, NOVA SCOTIA relevant to you?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
[5] Craftmanship
The maker of civilisation the development of new insight, technique and
creativity
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
The ‘WHAT’S NEXT’ for VENTURE FUNDING
How do we create a venture fund for the 99% who can start funding the future – the future of companies, future wealth, and also be part of sharing in the wealth that is created
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Surfacesignals
The NEXT Silicon Valley is not a place it’s a platform
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
1. Designed as a platform 2. Designed for community 3. Micro-funding from $20 USD 4. Everyone funding startups 5. Democratisation of financial capital – helping everyday people become part of
wealth generation – inclusive 6. Offering new employment opportunities through a super connected and
networked platform 7. Open platform / open society 8. Open Networks – building upon an open system – Network partner programme.
Read/write 9. How you deal with complexity 10. 15,000 members, 200 countries, deals of up to $3m
Why is GROW VENETURE COMMUNITY relevant to you?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
[6] Epic: seek epic wins
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
NSL MODEL FOR TRANSFORATION Designing for the ‘Human OS’
Embracing ambiguity
Learning to be adaptive
Participatory cultures and tools Openness is resilience
The almost forgotten art
of Craftsmanship
d y n a m i c r e s o n a n t
s y s t e m
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
The story of Local Motors reinventing the automotive industry
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
http://www.flickr.com/photos/naum/1639496461/
sxsw
|2
010
| al
an m
oo
re
Requiem for Detroit | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
http://www.flickr.com/photos/10359714@N03/3056979962
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
what if…
we build the car of your dreams?
it was green?
we made it in your town?
we listened
we did it?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Competition & Community
Threadless Local Motors
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
A community of practice
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Markets are conversations
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Lessons
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Fundamentally changes the relationship to supply and demand by rethinking and redesigning the process from conception to final production
whole systems
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Fundamentally changes the relationship to supply and demand
Distributed knowledge network both Hyperlocal & Superglobal
knowledge
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Open Source & Creative Commons Inoneyear44,000designsweresubmittedtoLocalMotors,and3600innovatorshavesharedtheirknowledgeandinsights.
legal, innovation, community
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
In one year 44,000 designs were submitted to Local Motors, and 3600 innovators have shared their knowledge and insights.
accelerated innovation with community
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
5X faster than traditional methodologies, and with more than 100X less capital From $200m development costs to $1.5
velocity and cost
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
Micro-Factories Locally which provide an engaged experience for customers, money flows into local communities, local jobs for local people.
economics, people, regions
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
C
Constant Feedback loop
aka: the learning organization
learning
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
The company: as a community, as a media platform. Competitions as risk mitigation & innovation accelerator, markets are conversations, mutuality a business strategy.
summary
The ‘WHAT’S NEXT’ for YOU
How do you design for success in a shape shifting world?
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
? What is your epic win
| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
@alansmlxl
Making sense of our non-linear world
www.no-straight-lines.com