the website business! agr 399
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TRANSCRIPT
The Website Business!By Karen Dalbom
“The Sky Is The Limit”
Where do You Begin?
• This might be perplexing just like hiking off into the wilderness, you could get lost, so good luck!
• Photos: Google images.
• Follow me through this presentation and website building could be yours!
The Planning Stages
The first steps to building your website is to figure out what, why, where and how it looks.You need to find a web host, coding and a list of supplies.
An Important Feature to you Website: Ease and Accessible Exploration.
• There are three major ways:
• Linear• Hiearchy• Random• Photo; Google, Images
Linear Navigation: Where one page links to another.
Hierarchy: One page links to a few pages which then links to several other pages.
Random: Where you can get to any page on the entire website from any page on that site.
Most companies use the Random Search.
Source: www.Build-A-website.net
Encountering Acronyms in the Computer World
Listed below will be computer lingo that will help clear the mysterious cloud of language only computer geeks know:.asp – active server pages.cgi – common gateway inerface.php – and extension used by a PHP script404 – describes a person who is clueless.asp – active server pages.cpa – cost per action.cpc – cost per click.cpm – cost per thousand.ctr – click-through ratio.ecpm – effective cost-per-thousand
More Acronyms to Deal With:
.faq – frequently asked questions
.ftp – file transfer protocol
.gif – graphics interchange format
.isp – internet service provider
.jpeg – joint photographic experts group
.kbps – kilobits per second
.mbps – megabits per second
.ssi – server-side include
.url – uniform resource locator
.w3c – world wide web consortiumTags- tell a browser how to display a web pageSource: The Complete Idiot’s Guide to Creating a Website
Some Ideas to Add Splash to your Website!
Any time you want to attract customers to your business you need to embellish or add to their experience. Therefore you can do that easily to you website that you want to build. Here are some “Feeder Headlines” for your site.www.newsgator.comwww.feedburner.comwww.weather.comwww.thefreedictionary.com
Other ideas would be to put up a chat room or a bulletin board on your site.
Source: The Complete Idiot’s Guide to Creating a Website.Photo: Google Images
Many things to consider:
• You need to have a purpose.• What type of customer are you
selling to?• What are your demographics?• How can you meet the customers
needs on the website?• Are you going to ask for personal
information on the web page?• Where do you put contact
information on the site?• You need to think about the pages
and how easy it will be to view.• Do you want lots of pictures?• Do you want feedback from the
customer?• Do you want online ordering of
your goods or is it just an advertisement for your company?
You need a Web Host now:Free or Paid Web Hosting should
be carefully studied.
• Free Web Host:• They may not provide enough mg of bandwidth
per month.• They usually only allow 20 mg of disk space.• All you might receive is a way to upload files• They inject pop-up adds.• Their service might be slower.• Their service is more unreliable.
• Source: www.Build-A-Website.net Photo: Google Images
• Paid Web Host:• They provide 1 gb of band width per month.• They usually provide 50-100 mb of disk space
per month.• They could provide a domain name hosting.• They could provide a POP email account or
webmail account.• You could get a File Transfer Protocol or FTP.• You could receive a CGI Bin or a Common
Gateway Interface.• No pop-up adds.• Better and faster support.• You can host your own domain name.
These are the First Codes you will see for a web page in HTML:HTML means Hypertext Markup Language
• <HTML> tells the browser it is a HTML• <HEAD> starts the head flag• <TITLE></TITLE> title of your web page• </HEAD> ends the head flag• <BODY>bg color=#ffffff etc. starts the body of your text• </BODY> ends the body of the HTML or text• </HTML> ends the HTML• You will need to learn the font size, font color and style, add images and
make hyperlinks.• You will need to understand frames, email forms, bullets and buttons• You will learn about hexadecimal color codes• Sources: www.Build-a-website.net
EYE CATCHING SITE DESIGN IS VERY IMPORTANT !!!
• Your site should begin and end with the content and tie it together.
• It needs to be compelling and useful to the customer.
• You need to design a consistent website. The same color scheme thru out.
• Important elements need not be on every page but in the same spot on the pages.
• Some backgrounds can make you text hard to read and some colors clash together.
• You need to make things in your site easy to find.
• You have to make your customer feel comfortable on your site.
• Add several colorful pictures that relate to your business and the customer.
• Write in your own voice and if your not interested neither will your customer care.
• Think carefully about what you want to say.
• Source: The Complete Idiot’s Guide to Creating a Website.
More Advice on Web Design…..
• You do need to produce a uniform and unique color scheme.
• A great addition might be a mascot or logo of your company.
• Stamp a permanent impression on their brain.
• Photo: Google, Images
What you should include on each page….
• Always give each page a title.• Add a main heading on each
page.• Make your email and contact
phone numbers easy to find…top of the page works for me.
• No one wants to spend a day looking for the contact numbers.
• Always give your customers a feedback option…compliments are nice and problems need to be addressed soon!
• Keep it simple.
Time is valuable and your customer does not have all day looking for your content, your address and what products will make their lives comfortable and simple. There are many sources and competition is stealthy. Photo; Google, Images
Designing your Website
• One of the easiest ways to make your website easy to surf is to add a navigation bar on each page.
• Your navigation bar should be at the top of the page but there is nothing wrong with the bar down the center of your text.
• Using an image on your page to reference a link or homepage is a real great idea.
• The url is the address of the linked page, but filename is the name of the graphics you want to show for the customer to click.
• Source; The Complete Idiot’s Guide to Creating a Website.
Examples of setting up a Link…</head><body><a href=“books/index.html”><img src=“books.gif” border=“0” /></a>
You have to create <img> tags to set up these buttons as image links that shows the right pages.
This is probably confusing to most individuals and that is where a web designer would be very valuable. I will list those next.
A recommended website builder from www.build-a-website.net is www.E Elance.com/Hire_web_designerSome free web designers listed in www.build-a-website.netIs www.web.com/freedomainwww.gybo.comwww.homestead.comwww.godaddy.com
Photo: Google, Images
Website Designers
Some popular mobile browsers that might enhance your website.
This will enhance your chance a mobile phone user would surf the web and find your account. www.operamini.comwww.mozilla.orgwww.openwave.comwww.picsel.comwww.apple.com
Some negative aspects to mobile browsing would be that the screen size is only 1.5 inches wide therefore the resolution is a challenge and there is the low bandwidth.
Source: The Complete Idiot’s Guide to Creating a Website.
Wish my phone was smaller…..
Your New Website Will Have To Go Thru a Validation Check
You can have your website validated on the web by several sites. One of the better ones is NetMechanic which offers a:• HTML code validation• Page load time check• Spell checker• Browser compatibility check• Link checker• Automatic HTML code repair• Automatic weekly testing of a site
www.htmlvalidator.com is a program that enables you to run page checks and looks for spelling errors. The HTML Validator Standard costs $70.00 and checks style sheets, site accessibility, validates links, and much more.At addons.mozilla.org validates pages from the browser.
Source: The Complete Idiot’s Guide to Creating a Website.
Banners and Advertising
If you choose to have room for a banner on your website, it could add revenue for your company. A CPM is a safe bet because no one actually has to click on the banner. You make money for providing the space. CPM=cost per thousand.
A CPC or cost per click, is when someone clicks on a banner you are publishing and the value of amount of return is generally $0.15 per click.
If you make over $400.00 a year you will probably have to pay taxes on that.
Revenue!
Source: Build-a-website.net
Understanding Web Hosting Providers
There are several web hosting providers out there: Here are just a few.
Use your existing internet providerFind “Free Web Hosts”Sign up for the “Commercial Web Host”
Almost all free web hosts have ad requirements or require you to display some type of advertising on your pages. This could be a pop-up ad or a banner across you page or a “watermark” a semitransparent logo that hovers over your page….nothing is ever FREE!!
Most web hosts offer you an e-mail mailbox or a forwarding mailbox. • If the host offers a shared server, it
means that you will share with other websites.
• A dedicated server offers a lone server, but you have to manage the server.
• A operating system is the operating system on the web server. Usually Unix or Linus and Windows.
• Source: The Complete Idiot’s Guide to Creating a Website.
How ?
Uploading your Site
• In order to send your files over the network , unless you can use a company or school network, you need to use a FTP or File Transfer Protocol service.
• Windows has a FTP program called CuteFTP.
• American Online has an FTP program.
• Mac users get transferred thru www.tucows.com
What if you make a Mistake to your HTML file for your Website!!! NO PROBLEM….
To Update or change your site just make changes to your HTML files that reside in your computer and send the revised files to your web provider!
Source: The Complete Idiot’sGuide to Creating A WebsitePhoto: GoogleImages
Your direction and choices are endless !
• Many hosting providers supply you with statistics on how many “hits” you site has taken. You always need to keep up on your site and whether it is needing changed and upgraded.
• A free website-friendly counter is www.sitemeter.com .
• A wider range or tracking would be www.extremetracking.com.
• Or www.webstats.motigo.com.• Or www.digits.com.• • Photo: Google, Images
Study, Research and then Ask for HELP!
Whatever you choose to do, the Internet Website business is just a “click” away. Your company can flourish and grow with the right tools and the Internet Commerce Highway.
If you are a novice or expert at the Internet, I recommend the book I have read in the making of this slide show. “ The Complete Idiot’s guide to Creating a Website” Yes the title sounds insulting but I have found it very useful! Written by Paul McFedries.