the weblink connect™ webinar trilogy: retain
TRANSCRIPT
![Page 1: The WebLink Connect™ Webinar Trilogy: Retain](https://reader031.vdocuments.site/reader031/viewer/2022030401/58f03eff1a28ab70228b4571/html5/thumbnails/1.jpg)
The WebLink Connect™ Webinar Trilogy
Acquire. Engage. Retain.
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TODAY, IT’S ALL ABOUT
RETENTION
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The Membership Lifecycle
Acquire Engage Retain
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Remember
Your members have different interests and challenges.
Exceptional value comes from personalizingengagement touchpoints to address each of these with a
persona-based approach.
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Organize Value Based on Defined Personas
The Business Owner
• Business Growth
Opportunities
• Advocacy and Support
• Increased Exposure
• Website Advertising
The Ladder Climber
• Leadership Development
• Professional
Development
• Networking opportunities
The Social Butterfly
• Active Young
Professionals Group
• Committee and Task
Force Participation
• Networking opportunities
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Affiliation Codes
WebLink Connect’s Affiliation Codes allow you to tag profiles with an identifier
• You can use these codes to look up and segment specific profiles
• Examples of Affiliation Codes include: “Member”
“Newsletter Subscriber”
“2016 Board of Directors”
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Setting Up Affiliation Codes in WebLinkConnect™
Three Easy Steps! 1.Set up Your Affiliation Code Types
2.Set up Your Affiliation Codes
3.Send an Email!
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Send a Simple Email
Tip! Send to prospects!
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Top Tips for Retention
• Optimize Your Online Directory to drive more value
• Always have a summary of trailing, twelve month accomplishments you can reference in a document and online
• Setup VOI/Referral Report ASAP
• Send out VOI/Referral Report the Invoices
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Use The VOI/Referral Report
Helps to
quantify value
you are
providing
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Setup the Referral / Value of Investment
Under the Admin, Set
Preferences menu
See
: https://vimeo.com/154903295
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How do I determine VOI?
What is the value of one referral?• Lifetime value of customers (average revenues)
If 1 in 20 leads become customers, and a customer lifetime value is $200, then each lead is worth $10.
• Ad Value Equivalence/Earned Media ValueWhat would it have cost to buy those leads or impressions at face value? Range from $5 - $12 per thousand.
• Use your average referrals and average dues and work backwards to see where you land.Referral Report Executive Summary
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Use The Referral Report
Setup it up, and test
it!
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Top Tips for Retention
• Optimize Your Online Directory to drive more value
• Always have a summary of trailing, twelve month accomplishments you can reference in a document and online
• Setup VOI/Referral Report ASAP
• Send out VOI/Referral Report the Invoices