the way to a consumer’s heart is through their feed
TRANSCRIPT
@billyhayward
everything has changed. everything is changing.
Bad NewsWhat you are doing now will offer diminishing returns.
Good NewsHarness social and there are HUGE opportunities.
130+ Million
uniques monthly
75% of visits from social50% of visits from mobile60% are aged 18-34
Bored-At-Work Network
Nostalgia is Social
Memes = Participatory Mass Media
Memes = Participatory Mass Media
Memes = Participatory Mass Media
Memes = Participatory Mass Media
1970 2014
There is a New Leisure Section
BuzzFeed Evolves With Social
3
Portals Search Social
AOL World View:Book them and they will come.
Google World View:Connect people with the information they need.
Facebook World View:Connect people with their friends, and give them the means to communicate and express themselves.
Homepages Don’t Matter Anymore
Tech Has Consolidated Some Job Roles
Social Content Has Come to
Advertising
Ad Rates Per Thousand Views
MUST RUN MORE BANNERS!!!
Content & Context
Nobody wants to hang out with this guy at a party.
Think of Content as a Gift
And... don’t do a Homer.
Key Takeaways
People love news and entertainment storytelling more than ever.The new distribution system of social has been built.Content is king (again)!
