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The Watermill Theatre Case Study

Contents

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Tickets Sold Online

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“The ability to have generated group booking letters available at the touch of a

button has revolutionised how we manage group bookings. Spektrix built the

letter template to our specific designs, which we then email to bookers within

minutes of their booking. This has helped us manage group bookings in a much

more time effective way and get quick payments further in advance of the

show.” - Julie Copping, Box Office Manager

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“The way in which information is stored has changed. We now know our

donors better and the reporting system is hugely beneficial. The ability to look at

a customer’s detailed donor history is very useful and this, married with

knowing what shows our donors like and how they prefer to donate (online,

cheques etc), gives us increased opportunities for creating specific and bespoke

campaigns.”- Jo Bycroft, Development Director

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