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builder profile text:: vaishnaviuchil

navinmakhija:

T H EW A D H W AG ROU P

the wadhwagroup isknown foritsluxuryresidentialandcommercial

spaces,andgoesthe extra miletoensuretrue customersatisfaction

TheWadhwaGroup,wasstartedin1969withthedevelopmentofVijayChambers

inGirgaon,Mumbai, andhasgrown tobeoneofthecity ‟smostrespectedrealestatedevelopers,

largelyduetotheinitiativesofVijayWadhwa,sonoffounderVasudevCWadhwa.Theyarenowin

theprocessofdevelopingresidential,commercialandtownshipprojectsacrossMumbaispreadacross

approximately1.4millionsquaremeters(15 millionsquarefeet),includingEliteatThane,Atmosphere

atMulund,theAddressatGhatkopar,AnmolFortuneatGoregaon,EvergreenHeightsatKalwa, Aquaria

GrandeatBorivaliandW54atMatunga.NavinMakhija,ManagingDirector,TheWadhwaGroup,says, “In

addition,someofourupcomingprojectsincludeanuber-luxuryprojectinPrabhadevianda

townshipprojectinPanvel.”

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NavinMakhija,

ManagingDirector,TheWadhwaGroup

Explainingkeycriteriafollowedinluxuryconstruction

andcommercialspaces,NavinMakhijasays,“Webuild

ourprojectswithpassionandtheutmostcare,andaimto

deliverthebesttoourtrustedbuyers.Allourcomplexes

areVaastucomplianttoprovidepeaceofmind,health,

successandprosperity.”Hegoesontoexplain,“OurUSPis

thedesignphilosophyof„Ventilit‟,basedontheelements

ofheight,lightandair.Wethereforeensurethatour

projectsaredesignedwithhugewindows toallow enough

sunlightintherooms,andcross-ventilationaswell.We

alsopursueapolicyofhavingahigherfloortoceilingratio

forlargerspaceswhich makeahomelookspaciousand

ensuresaholistic development.”

TheGroupalsoensuresthatthelivingandofficespacestheyd

esignallow

forflexibilityingrowthandareallequippedwithamenitiess

uchasjoggingtracks,

amphitheaters,gyms,clubhouses,banquethallsand

swimmingpools.

TheGroup‟sattentiontodetailcomesintoplayatall

stagesofprojectconceptionandexecution.NavinMakhijaexpl

ains,“Oursalesteamfirstconductsathorough

competitionstudy,which includesadetailedanalysisof

anycompetitor‟sconstruction,areaoftheirproperties, pricing

strategy,USPandtheamenitiesalongwiththe

experiencetheyprovide.Thisisfollowedbyananalysis

conductedbytheBusinessDevelopmentteamto

determinetheviabilityoftheproject.Adetailedplanof

pricing,FSI,potentialoftheproject,developmentprocess

anddesignprinciplesischalkedout.”

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Headds,“Ourliaisonteamthen

approvestheviabilityoftheproject;

andthisplanistakentoanapproving

authority forfurtherscrutiny.

Meanwhile, thedesignteammapsout

thestructureofthepropertyalong

withthedesignprinciplesthatwillbe

incorporatedandasoiltestundertaken

toanalyzethelandparcel.Allthisis

donetodeliverthebestandprovide

valueformoney withoutcompromising

onthequalityofourmaterials.”

Thelastyear hasbeenchallengingfor

therealtysegmentinIndia,andwhile

acknowledging that,NavinMakhija

pointsoutthattherehavebeensome

advantagesaswell.Heexplains,

“Demonetizationhashelpedtoprevent

investorsfrombuying real estatejust

toevadetaxandkeepblackmoney in

theeconomy.”Heisalsohopefulthat

thegovernment ‟seffortsintheshape

ofpassingtheGST(GoodsandServices

Act),andRERA(RealEstateRegulatory

Bill)willbearfruit,explainingthat,

“Oncethesebillsarelaw,therewillbe

fundamentalchangesandincreased

transparencyinoursector.These

reformswillwipeouterrantoperators,

reinforcebuyers‟sentimentsand

ultimately ensureaninvestor-friendly

market.Moreover,withtaxandother

monetaryincentivesgrantedtoaffordable

housing,wecanexpectarise

inaffordablehousingprojects.”

Thefuture,accordingtoNavinMakhija,

appearsextremelybright.Hesays,“The

real estatesegmenthasgonethrough

significant changesespeciallywhenit

comestoconsumer awareness.Buyers

aremoreawareoftherealtymarket,

withnumerousresearchoptions attheir

disposal;andwecanexpectthemin

futuretostrayawayfrommereluxury

tie-upsandbemoreinclinedtowards

value-for-moneyhomesequipped

withqualityamenities.Ithink

customerswillseektoreducetheirrisk

quotientandwillbekeen toinvest

withreputeddevelopers.Inturn,

developershavealsosteppeduptheir

performance,ensuringfasterproject

executionandbuildlong-lasting

relationshipswithbuyers.”

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Headds,“Astrikingchangein real estate

nowistheuseoftechnology.Withthe

Internethavinganaudienceofmillions,

developerscanusethistotheiradvantage.

Experiential Marketingisalsoafastgrowing

conceptusedbydeveloperstoattract

morecustomersandprovidethemwithan

engagingbuying experience.”

Besidesensuringaholisticlifestylefor

itscustomers,theWadhwaGroupisalso

committedtobeinggoodcorporatecitizens.

NavinMakhijaexplains,“OurCSRactivities

arenotlimitedtoeco-friendlyconstruction.

Inourquesttogivebacktosociety,webuilt

therenownedAryaVidyaMandirSchool, which

isanametoreckonwithinthe

field ofeducationandanoldagehome,

VasuDham,spreadover57,000 square

meters,Vrindavan,UttarPradesh,which

isequippedwithahospital,yogacenter,

dininghallanddaycarecenter. Wearealso

associatedwiththeAadhar oldagehome

inMumbai,whereweprovidefacilitieslike

clothingandmedicines.”

SpeakingoftheGroup‟sfutureplans,NavinMak

hijasays,“Westriveforperfection,and

wewishtocontinueprovidingonlythebest

ofthebesttoourvaluablebuyers,maintain

longrelationshipswithourtrustedclientele

andbuildmanymore.”

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