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VOICE THE Community www.communityvoiceks.com A trusted source of news from the community’s perspective.

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Page 1: THE VOICE Community - TownNewsbloximages.newyork1.vip.townnews.com/.../58a620bf0e302.pdf.pdf · provide inspiration and direction to others. COMMUNITY PARTNER: Black Women Empowered

VOICETHE Community

www.communityvoiceks.com

A trusted source of news from the community’s perspective.

Page 2: THE VOICE Community - TownNewsbloximages.newyork1.vip.townnews.com/.../58a620bf0e302.pdf.pdf · provide inspiration and direction to others. COMMUNITY PARTNER: Black Women Empowered

What?

•23 year-old bi-weekly newspaper.

•Multi-platform publication -- print edition, electronic edition, website, Facebook & Twitter.

•Kansas’ only African-American newspaper.

•Overall Rating from survey of readers was 1.43 (with 1 being very good and 5 being very poor).

•The Community Voice’s engagement goes beyond what we say to what we do, with the publication sponsoring or colaborating on key community projects.

•To help others help themselves by providing much needed information and by shining a light on positive role models and positive cultural images.

Voice Editor Bonita Gooch receiving the MLK Vision and Dreams Award on 1/18/16 for “making our community a better place to live.”

Page 3: THE VOICE Community - TownNewsbloximages.newyork1.vip.townnews.com/.../58a620bf0e302.pdf.pdf · provide inspiration and direction to others. COMMUNITY PARTNER: Black Women Empowered

Hutchinson

Wichita

Junction City/Manhattan

Topeka/Lawrence

Salina Statewide Electronic Coverage

Original Distribution

Area6,500 copies

Expanded Coverage

Area 3,200 copies

Future Expansion

Spring 20165,000 copies

The Community Voice, a trusted source of news from the community’s perspective, has successfully expanded its coverage across Kansas. Our coverage outside Wichita continues to grow and we’re looking forward to moving into additional markets in 2017.

Where?

Audit of circulation will be available in April 2017.

Kansas City

2017 Expansion

initial expansion began 1/17

GOAL: 7,000 by 7/1/17

Page 4: THE VOICE Community - TownNewsbloximages.newyork1.vip.townnews.com/.../58a620bf0e302.pdf.pdf · provide inspiration and direction to others. COMMUNITY PARTNER: Black Women Empowered

Brand Power

From a summer 2015 survey of our readers

Scale: 1- very good, 2-- good, 3 - fair , 4 - poor , 5 - very poor

Overall, what rating would you give The Community Voice? 1.43

1.89

It’s a family -- you belong

Scale: 1- strongly agree, 2-- agree, 3 - neutral, 4 - disagree, 5 - strongly disagree

Reading this paper is time well spent.

The paper often addresses issues or topics that I am very concerned about.

I look at the newspaper as educational, I am gaining something.

The newspaper is good in that it has stories that are not covered on TV or radio.

I bring up things I’ve read in this newspaper in conversations with many other people.

Reading this paper is like belonging to a group.

I look forward to getting this newspaper.

1.421.53

1.53

1.61

1.821.69

Advertisers benefit Advertising in this newspaper says something positive to me about the product or store being advertised.

SHELF LIFE -- I save back copies for a period of time.

2.00

2.29

Respondent’s Demographics AGE

<24 25-34 35-44 45-54 55-64 65+

5%

18.3%

34.2%

23.3%16.7%

2%

ZIP CODE67208 21.57 %67214 20.83%67220 15%67219 8.33%67211 6.66%67207 5%67226 4.17%

Page 5: THE VOICE Community - TownNewsbloximages.newyork1.vip.townnews.com/.../58a620bf0e302.pdf.pdf · provide inspiration and direction to others. COMMUNITY PARTNER: Black Women Empowered

Editorial Content

REGULAR CONTENT• National News

• Regional News

•Community News

• Business News

• Religion News

•Health Information

• Faces in the News

• Social Coverage

• Obituaries

• Calender

• News to Use

•Financial News

• Lifestyle and Entertainment

• Business and Technology

SPECIAL SUPPLEMENTS

• Voice Business Directory

• Reflector - Black History: National, State and Local

• Financial Freedom -- In support of Money Smart Kansas Month/Week

• Feeling Fine -- Health care issue

• Higher Education -- Focus on continuing education

• Corporate Standouts -- Recognition of African- American Standouts in Corporate Kansas and The corporations who hire and promote diversity

• Black Women Empowered

• Men of Excellence

• Your New Ride-- 2018 New car preview

Page 6: THE VOICE Community - TownNewsbloximages.newyork1.vip.townnews.com/.../58a620bf0e302.pdf.pdf · provide inspiration and direction to others. COMMUNITY PARTNER: Black Women Empowered

Community Engagement

The Community Voice’s engagement goes beyond what we say to what we do, with the publication sponsoring or collaborating on several key community projects.

• Camellia Gooch Lee Heart of a Mother Luncheon

•Financial Freedom Expo

• Kansas Black Leadership Council -- Platform Convention

• Black Women Empowered in Wichita Recognition

• Men of Excellence

Page 7: THE VOICE Community - TownNewsbloximages.newyork1.vip.townnews.com/.../58a620bf0e302.pdf.pdf · provide inspiration and direction to others. COMMUNITY PARTNER: Black Women Empowered

Heart of a Mother Heart Health Luncheon

WHAT: This Mother and Daughter event is both fun and informative. In addition to a heart-healthy lunch, participants will enjoy a fashion show featuring the finalists from a mother and daughter look-a-like contest and hear an informative heart health presentation from Dr. Cynthia M. Walker, NP. This won’t be your everyday boring event, a DJ will help set the tone, often encouraging the ladies to “get up and groove/move.”

WHY: Heart disease is the number one killer of all demographic groups in America, but African Americans die from both diseases at a disproportionately high rate.

EVENT PARTNERS: The American Heart and Stroke Association, and The Mid-American All-Indian Center

EVENT HISTORY: This is the 6th year for Camellia Gooch Lee Heart of the Matter event designed to bring attention to and reduce the incidence rate of heart disease. The annual event is named in honor of Camellia Gooch Lee, sister of Bonita Gooch -- Editor of The Community Voice newspaper. Camellia died unexpectedly from heart disease in 2010. Determined to help save other lives, Bonita took up the mission of increasing awareness of the risk factors for heart disease, all of which can be addressed or prevented. The annual event has included teas, luncheons, and walks. This year’s event, a luncheon, is timed to occur around Mother’s Day and themed “Heart of a Mother”

2017 PLAN: We’re setting up for and expect 300 women to attend the event.

DATE: May 13

Heart

Page 8: THE VOICE Community - TownNewsbloximages.newyork1.vip.townnews.com/.../58a620bf0e302.pdf.pdf · provide inspiration and direction to others. COMMUNITY PARTNER: Black Women Empowered

Financial Freedom Expo

WHAT: An official Money Smart Kansas event, this program offers a half-day of finance related workshops with topics geared to all ages and all income levels and it is supported by a special supplement in The Community Voice to reach even more people with a financial literacy message.

COLLABORATIVE EVENT:

Event Supporters:

Event Sponsors:

NORTHEAST OPTIMIST CLUB

Urban Preparatory Academy of Wichita

Arthur Gossett American Legion

Post #273

Chief Bob Thompson

Event Partners:Wichita Branch

Page 9: THE VOICE Community - TownNewsbloximages.newyork1.vip.townnews.com/.../58a620bf0e302.pdf.pdf · provide inspiration and direction to others. COMMUNITY PARTNER: Black Women Empowered

Financial Freedom Expo

EXPO GUIDE IN COMMUNITY VOICE: Gets Financial Information to an additional 15,000 people

April 18, 9 Am - 2 pm

EvEnt PartnErS: Wichita Branch naacP • the community Voice •money Smart KanSaS • coGic urBan initiatiVeS • youth educational emPoWerment ProGram (y.e.e.P) • urBan PreParatory academy of

Wichita •dreamcatcher Wealth manaGement

EvEnt SPonSorS:• aarP of KanSaS• fdic •office of the KanSaS SecuritieS commiSSioner • the KanSaS naacP State conference of BrancheS • KanSaS State treaSurer office

Financial Freedom EX

PO2015

A Special Supplement to

Urban Preparatory Academy2821 E. 24th St. North(Old Mueller Elementary)

WorKShoPS (See comPlete WorKShoP liSt inSide) • How to Improve Your Credit Score• Escaping the Payday Lending Trap• A Worry-Free Retirement

VendorS• Financial Institutions • Government Agencies

free Stuff & PrizeS!• Lots of chances to grab money in the money machine!

GEt YOurMOnEY riGht

Keynote PreSenter• Hustler’s 10 Commandments hOtEP

CEO hustle universityKeynote Speaker

Financial

FREEDOM

2014

A Special Supplement to The Community Voice

Financial Freedom EX

POApril 12, 9 am - 2 pmUrban Preparatory Academy2821 E. 24th St. North, Wichita(Old Mueller Elementary)

In PartnErshIP WIth: Wichita NAACP • Urban League of Kansas •

Council of Elders • Sunflower Community Action • Money Smart Wichita • COGIC Urban Initiatives • YEEP

Workshops (see complete workshop list inside)

• How to Improve Your Credit Score• Escaping the Payday Lending Trap• A Worry-Free Retirement

Vendors• Financial Instutions• Government Agencies

Free Stuff & Prizes!• Lots of chances to grab money in the money machine!

Financial Dreams: We All Have ThemBetter Money Habits: We All Need Them

Page 10: THE VOICE Community - TownNewsbloximages.newyork1.vip.townnews.com/.../58a620bf0e302.pdf.pdf · provide inspiration and direction to others. COMMUNITY PARTNER: Black Women Empowered

Financial Freedom Expo 2017

DATE: April 29, 2017 COST: free

PLACE: Urban Prepatory Academy

CORPORATE OPPORTUNITIES:

• Workshop Presenters

• Expo booth/advertise in Expo Guide

• Contribute articles for expo guide

• Financial donations

• Door prize donations

Page 11: THE VOICE Community - TownNewsbloximages.newyork1.vip.townnews.com/.../58a620bf0e302.pdf.pdf · provide inspiration and direction to others. COMMUNITY PARTNER: Black Women Empowered

Other Partnerships

BLACK WOMEN EMPOWERED IN WICHITA: A special supplement and event recognizing outstanding women in the community. In the special section, the women share their stories and provide inspiration and direction to others. COMMUNITY PARTNER: Black Women Empowered in Wichita, Inc. WHEN: July 21 special section. CORPORATE SPONSORSHIPS: This is a major fundraiser for this non-profit organization. Purchasing ads in this section helps this group continue to offer their free empowerment workshops for women.

MEN OF EXCELLENCE: This new special section and event will recognize men excelling in several different categories: religion, community, business, and fatherhood. COMMUNITY PARTNER: Still haven’t identified a partner. WHEN: June 8 special section. CORPORATE SPONSORSHIPS: This event can be a major fundraiser for a community non-profit. Purchasing ads in this section or tickets to the reception/dinner will help an organization with their programming/scholarship efforts.

BLACK ARTS FESTIVAL: The Community Voice has committed to help revive the Black Arts Festival. This historic culturally event has struggled during the past few years due to cuts in cultural funding. The event is a favorite, the community hopes to see return: COMMUNITY PARTNERS: In addition to The Black Arts Festival Board, we are looking to build a coalition of partners to help rebuild this event. CORPORATE SPONSORSHIPS: Are essential to rebuilding this event.

Page 12: THE VOICE Community - TownNewsbloximages.newyork1.vip.townnews.com/.../58a620bf0e302.pdf.pdf · provide inspiration and direction to others. COMMUNITY PARTNER: Black Women Empowered

VOICE 2017 Calendar

Special Events Calendar Jan. 12 King HonorsJan. 26 Black History--Pt. 1

Feb. 9 Black History--Pt. 2Feb. 23

March 9 March 23 Feeling Fine

April 6 April 20 Financial Freedom

May 4 May 18 Saluting Moms

June 8 Men of Excellence June 22

July 6 July 20 Your New Ride

Aug. 3 Aug. 17

Aug. 31 Corporate StandoutsSept 21 Women Empowered

Oct. 5 Oct. 19 Higher Education

Nov. 2 Nov. 16 Holiday Kick-off

Nov. 30 Dec. 14 Holiday Greetings

Publication Dates Special Section

Financial Freedom Expo--Feb. 9

Heart of a Mother Luncheon -- May 13

Men of Excellence Awards Program -- June 15

Corporate Standout Reception -- Sept. 14

Special Editorial Content/Contests Love Couples -- Feb. 9

Mother and Daughter Look-a-like Contest Finalists -- May 4 Online voting May 4- May 17 Winners -- May 18

Annual Weddings Issue -- June 22

Page 13: THE VOICE Community - TownNewsbloximages.newyork1.vip.townnews.com/.../58a620bf0e302.pdf.pdf · provide inspiration and direction to others. COMMUNITY PARTNER: Black Women Empowered

2017 DISPLAY AD RATES

BACK 5col x 10.25” 1x 1775 12x 15509.90” x 10.25” 6x 1625 24x 1275

FULL 5col x 10.25” 1x 1295 12x 10549.90” x 10.25” 6x 1175 24x 896

FEATURE 3col x 10.25” 1x 957 12x 7125.90” x 10.25” 6x 821 24x 685

JR FEA-TURE

2col x 10.25” 1x 835 12x 6653.88” x 10.25” 6x 725 24x 590

1/2 PAGE H 5col x 5.04” 1x 705 12x 5359.90” x 5.04” 6x 625 24x 475

LARGE 1/4 3col x 5.04” 1x 585 12x 3655.90” x 5.04” 6x 479 24x 285

JR 1/4 2col x 5.04” 1x 447 12x 2983.88” x 5.04” 6x 375 24x 225

LARGE 1/8 3col x 2.45” 1x 353 12x 2055.90” x 2.45” 6x 275 24x 185

JR 1/8 2col x 2.45” 1x 290 12x 1753.88” x 2.45” 6x 233 24x 145

FRONT PAGE STRIP

5col x .50” 1x 350rate

s

Page 14: THE VOICE Community - TownNewsbloximages.newyork1.vip.townnews.com/.../58a620bf0e302.pdf.pdf · provide inspiration and direction to others. COMMUNITY PARTNER: Black Women Empowered

VOICE Contact Information

STREET ADDRESS: THE COMMUNITY VOICE 2918 E. DOUGLASWICHITA, KS 67214

MAILING ADDRESS: THE COMMUNITY VOICE P.O. BOX 20804 WICHITA, KS 67208

WICHITA PHONE: (316)681-1155

KANSAS CITY PHONE: (913)202-0900

FACEBOOK PAGE: www.facebook.com/The Community Voice

FACEBOOK GROUP: Wichita Community Voice

WEBPAGE: www.communityvoiceks.com

PRESS RELEASES: [email protected]

VOICE TEAMBonita GoochEditor-in-Chief [email protected]

Elaine Guillory Social Editor Distribution Community [email protected]

Frances Ong Graphic Design

Virginia MooreRita BarryVoice Kansas City Team

Cornell Hill Account [email protected]

Sidney HarrisonSocial Media and Web [email protected]