the vivino story
DESCRIPTION
The Vivino Story. Theis Søndergaard. 37 years old Married, 2 kids Journalist by education Co-founded BullGuard , 2002 - 2009 Co-founded Vivino, 2010 - Entrepreneur Product guy [email protected]. A successful app is like a corkscrew: Instant payoff Frequent use. - PowerPoint PPT PresentationTRANSCRIPT
The Vivino Story
Theis Søndergaard 37 years old Married, 2 kids
Journalist by education Co-founded BullGuard, 2002 - 2009 Co-founded Vivino, 2010 -
Entrepreneur Product guy
A successful app is like a corkscrew:
Instant payoffFrequent use
Say Hello To VivinoVivino is a wine app for normal people. Take a photo of any wine, check out all the facts, read reviews from other users, see prices - and share your experience with friends through social functions.
By the numbers Most Downloaded Wine App In The World
2.5 million downloads 80,000 new users per week 700,000 users from USA 300,000 users from Denmark
800,000 monthly active users 2.5 million labels from the users per month 30 million labels lifetime 4.5 million wine ratings
1) Become the #1 wine app in the world
2) Become the #1 wine e-tailer in the world
Game Recap 2009 Heini Zachariassen in a basement: “IMDB for wines”
2010 Theis Søndergaard joins Angel Investment by Janus Friis $250k
2011 Beta app launched Funding by Seed Capital
, $1m
2012 March: Real app launched Funding by Creandum, $2m
2013 Funding by Balderton, $10m Heini goes to the US Things get f****** crazy
Product VisionValue Prop.
t.
Remember
2010-11
Reference
2012-13
Discovery
2014-15
$
Wine is bigger than Music
Which did you last spend money on?
The Three Little p’s
Pro
Push
Pull
What is it? Potential Roll-outSell a digital product with extra features in the App Store & Google PlayPush wine offers to the users via e-mail and the app.
Users find a wine in the app and they can buy it instantly.
I want my 2 dollars!
PRO
PROPUSH
PULL
Pro
Push
Pull
What is it? Potential Roll-outSell a digital product with extra features in the App Store & Google Play
Limited Simple, already running globally.
Push wine offers to the users via e-mail and the app.
Big Not too complicated, country by country.Works in Denmark
Users find a wine in the app and they can buy it instantly.
Huge
Extremely complicated, even through partnerships
It’s not about making an app
Thank [email protected]+45 2844 5006