Growing SocialUsing the Power of the Visual Web

#DWExpo@katebuckjr - @WarrenWhitlock

LET’S ENGAGE

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@WarrenWhitlock

How Did We Get Here?

Evolution of TechnologySpeedQuality

Research shows that the sense of sight is the most dominant, developed sense for peopleOur response to visual stimuli is equally developedResearch shows an increase in believability of 5x when an image is included with statements

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Think about it…

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or…

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or…

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Which one do you think got the most engagement?

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Welcome to…The Visual Revolution

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Why does it matter?

Everyone is catching on

Google is in on it…

Video killed the status update…

Can you say, “One BILLION dollars?”

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The Queen of the Visual Web

“We are close to the tipping point of Pinterest,” Brett Tabke (of PubCon) said. Brands need to take note of the visual social marketing opportunity. http

://searchenginewatch.com/article/2206847/SEO-the-Dawn-of-Visual-Social-Media

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Everything old is new again

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It’s not just social

Squeeze PagesOpt-ins & Special OffersLanding Page LayoutsHome Page SlidersEmail Templates

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Home Page Slider

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Landing Page

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Mobile Squeeze

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Contest Entry Form

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Special Offer

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Apps (don’t forget the Apps)

#DWExpo @katebuckjr @WarrenWhitlock

Apps (don’t forget the Apps)

#DWExpo @katebuckjr @WarrenWhitlock

Apps (don’t forget the Apps)

#DWExpo @katebuckjr @WarrenWhitlock

Apps (don’t forget the Apps)

#DWExpo @katebuckjr @WarrenWhitlock

Key TakeawaysIt’s not just photo – it’s video, too!Get Prepared… NOW. It’s already too late.Importance of strong visual imagery & storytellingGive users SOMETHING to take a picture of – and tell your story for youGraphic presence on web & social sites. What’s your Image Strategy?

Offsite – social platforms, cross postingOn-site

Identify someone on your team that is visually inclined.Things to re-consider:

Identity, LogoTypographyIconsPhotography, Graphics, InfographicsBrand Storytelling

Optimize images for SEO (title of image, filename, descriptions)Use Keywords & your URL

StrategyEngagement -> Site Visitor -> Prospect -> Customer

#DWExpo @katebuckjr @WarrenWhitlock

Growing SocialUsing the Power of the Visual Web

#DWExpo@katebuckjr - @WarrenWhitlock