the victory lap
TRANSCRIPT
The Victory Lap.Super League Triathlon 2018.
Let’s Celebrate.• SLT is back for the second year. This is our opportunity to showcase
the island at its sparkling best to the world. Olympic gold winners, sporting legends, thousands of spectators from across the UK and Europe, local and national media, locals too, your island needs YOU to help create an epic, unforgettable experience.
• Retailers, hospitality partners, activity providers, attractions, working together, we can build an incredible journey for our visitors from start line to finish, and capitalise on the benefits of hosting SLT in the island break.
• This toolkit will provide you with the inspiration and equip you with the tools you need to engage with this world class sporting event, to benefit your business AND our island.
• 2,000 visitors spectated at last year’s event, with a huge visitor spend of £385,000. The best part is that they have money in their pocket and are keen to spend.
What’s in it for Jersey?
• The opportunity to showcase the island’s event capabilities and credentials.• A pitch to showcase the island break welcome, promoting wider messages
and interest in Jersey.• A platform from which Jersey can inspire other sporting events to consider
the island for their next event.
What’s in it for your business?
The Value of SLT. A catalyst for tourism development.
• We want the SLT to inspire our visitors to get active and explore #theislandbreak with micro tri-adventures.
• The Victory Lap will celebrate the three disciplines of triathlon.• We are looking for our industry partners to invite spectators of
the SLT to get out on the water, on two wheels and discover our island on foot.
• We will create The Victory Lap, a map of unique experiences, which can be shared across our consumer marketing channels and by SLT, with inclusion in the event programme.
Play your part.
The Victory Lap.Celebrating Super League Triathlon.
Host experiences to attract those spectators inspired to get active pre/after the event programme i.e. themed events and offers… • Preparation – coastal SUP-ing, SUPER-food smoothies and
salads, Strava Segments • Refuel - themed dining experiences i.e. SUPER menus, pop-up
dining experiences to celebrate i.e. collectively cycle to a secret dinner, swim to a hidden beach BBQ, run to a brunch
• Recovery – sports massages, spa treatments, themed ‘active’ poetry slams across the island, refresh with a surf, SUPER star gazing, SLT themed beers
• Share using: #theislandbreak #IAMSUPERLEAGUE
Preparation. Refuel. Recovery.
Get involved.Celebrating Super League Triathlon.
Next Steps.• Check out the SLT event programme (www.jersey.com/super-league-
triathlon-jersey) and promote it.• Host experiences to attract those spectators inspired to get active
pre/after the event programme i.e. themed events and experiences.• Use our assets to inspire visitors to attend: share the victory map (once
created), inspirational guides and features, itineraries, video content and images.
• Use merchandise available on request from SLT.• And most importantly, profile your SLT product experiences on
jersey.com.• Say hello to the team to discuss the opportunities: