the vast and growing mobile market€¦ · the vast and growing mobile market 50 125 million...
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THE VAST AND GROWING
Mobile Market
50Million125
Million
US Consumersown a smartphone
US Consumersown a tablet
Americans (18&up)
Own a mobile phone
Do not own a mobile phone
The mobile landscape is changing. Desktop computers were once the primary way of accessing the internet, but mobile devices are quickly closing the gap.
Take a look at current trends in mobile commerce and what they mean for your business.
for every person
ON EARTHfor every person
ON EARTH
by 2015by 2015
Therewill be
mobiledevice
Projected M-CommerceSales (2015)
On Mobile DeviceOn PC
Time Spent Online
THE PERILS OF A Bad Mobile Experience
IF YOU DON’T HAVE A MOBILE-FRIENDLY SITEYou Don’t Exist To Mobile Users
75% 66% 55% 52% 48%Users prefer
mobile-friendlywebsite
Disappointed inbrands with bad
mobile sites
Frustrating websiteshurt opinionof company
Bad mobile experiencemade them less likely toengage with company
Feel company doesnʼtcare about their businesswhen site doesnʼt workwell with smartphones
More likely to returnto a mobile-friendly
website
74%More likely to purchasea mobile-friendly siteʼs
product or service
67%More likely to leave amobile-friendly site ifthey donʼt quickly find
what they need
61%
Will search for anothersite if they donʼt
like what they findon your site
79%
MOBILE-FRIENDLY SITESAre For Local Businesses Too
JOEʼS
Local business owners, mobile sites are for you, too. 94% of users look for local information on their smartphones.
In Japan, if you don't have a business card, called a "meishi", you don't exist. Similarly, in modern US culture if your business doesn't have a mobile-friendly site, you don't exist to many potential customers.
96%OF MOBILE USERSresearch a product or service on their smartphone.
94%OF MOBILE USERSlook for local information on their smartphones.
66%OF MOBILE USERSeither in-store or online, after a local search.
visit the business,
prefer mobile sites to apps for researching prices.USERS
prefer mobile sites for product reviews.USERS
have compared product prices on their phones.USERS
prefer mobile sites for purchasing.USERS
HOW TO GOMobile
Make your mobile site SEO-compatiblefor mobile searches.
1/21/2 of mobile searches leadto a purchase.
4x4x Mobile searches have multiplied4 times since 2010.
choose natural results oversponsored results.1/31/3
Use GPS-enabled maps so users can getfrom the screen directly to your door.
Provide a click-to-call link. This increasesclick through rates as much as 8%.
of people start shopping on onedevice and then continue on another.Make sure their order is waiting for themwhen they switch with smooth transitionsand smart shopping carts.
67%
Get your ads working for you
Make your site user-centric
Ads for mobile should becustomized to the user’slocation.
REFERENCESREFERENCESREFERENCES
Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco 2011
Lightspeed Research; Google, “The Mobile Movement: UnderstandingSmartphone Users,” 2011
http://www.google.com/think/research-studies/what-users-want-most-from-mobile-sites-today.html
http://readwrite.com/2013/04/08/teenagers-smartphones-how-theyre-changing-the-world
http://www.rapidmarketplace.com/MCommerce/Stats-Trends
Nielsen, 2012.
Forrester Research via Google, “What Users Want from Mobile,” July 2011
Pew Internet, “Generations and their gadgets,” Feb 2011
Google/Ipsos 2012
comScore, 2012
Coda Research Consultancy, 2012
Google, 2012
Adobe Systems “Adobe Mobile Experience Survey,” 2011;eMarketer, 2011
PEPPERGANGDigital Media With Spice www.peppergang.com
855.555.5555
meishi inc.