the use of a web portal to increase access to higher education hawaii february 24 & 25, 2009 joe...
TRANSCRIPT
The Use of a Web Portal to Increase Access to Higher Education
HawaiiFebruary 24 & 25 , 2009
Joe WattsSenior Fellow, The Institute
for College and Career Success
US Secretary of Education Report“We found that access to American higher education is
unduly limited by the complex interplay of inadequate preparation, lack of information about college opportunities and persistent financial barriers.”
Former US Secretary of Education Margaret Spellings
Presentation Overview
• Define the Problem• North Carolina’s Response• Review the Site• New Initiatives • Examine Results• Benefits
The Driving Forces
•Changing Demographics
•Shifting Economics
Demographics
The number of public high school graduates peaks in 2009, doesn’t recover until 2017
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
The racial composition of HS graduates will change 1994-2018
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
Non-Public White Black Asian Hispanic American Indian
Projections of High School Graduates by State2002-2018
Loss of 10%-35%Loss of 1%-9%Gain of 1%-10%Gain of 11%-25%Gain of 26%-50%Gain of 51%-103%
Source: Western Interstate Commission for Higher Education
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
110,000
American Indian/ Alaska Native
Asian/Pacific Islander
Black, non- Hispanic
Hispanic
White, non- Hispanic
North CarolinaPublic and Nonpublic High School Graduates
2003-04 through 2017-18 (projected)
Source: Western Interstate Commission for Higher Education
HawaiiPublic and Nonpublic High School Graduates
2005-06 through 2021-22 (projected)
Source: Western Interstate Commission for Higher Education
0
2,000
4,000
6,000
8,000
10,000
12,000
2005
-06
2007
-08
2009
-10
2011
-12
2013
-14
2015
-16
2017
-18
2019
-20
2021
-22
American Indian/AlaskaNative
Asian/Pacific Islander
Black/Non-Hispanic
Hispanic
White/Non-Hispanic
Economic and Industrial Shifts
Source:http://www.cerc.com/detpages/aboutus79.html
Economic and Industrial Shifts• Historically a manufacturing/agricultural state
Loss of textiles Loss of furniture Loss of tobacco
• Future Industries for Growth Biotechnology Pharmaceuticals Pervasive computing Nanotechnology Service industries
Skilled20%
Unskilled60%
Professional20%
1950
Bureau of Labor Statistics
Skill Level ChangesSkill Level Changes
Skilled45%
Unskilled35%
Professional20%
1991
Bureau of Labor Statistics
Skill Level ChangeSkill Level Changess
Skilled65%
Unskilled15%
Professional20%
2000
Bureau of Labor Statistics
Skill Level ChangesSkill Level Changes
North Carolina’s Response
CFNC is a partnership requested by the UNC Board of Governors and funded by the 1999 General Assembly.
•Department of Public Instruction (K-12)•NC Community College System (58)•NC Independent Colleges and Universities (36)•UNC System (16)
The College Foundation of North Carolina
CFNC is the name of a service provided by three
NC entities
Pathways
State-funded K-16 partnership (DPI, NCCCS, UNC,
NCICU) administered by the
UNC System
NC’s loan originator - 501(c)3
State Guarantor - scholarships, 529 program
To increase the college-going rate in North Carolina with particular attention toward “first-generation” college students.
Our Primary Goal = Access
Two obstacles facing
first-generation college students:
(1) Can I really go to college in NC?
(2) Can I afford to go to college?
GOAL
CFNC Access Services
Technology and Internet Services
Career Center
Student Planner
College Fair
Online Applications and HS Transcripts
Paying for College
Saving for College
www.CFNC.org
Resource Center
Toll-free Telephone Hotline for Career,
College, & Financial Aid Planning
Email from CFNC.org
Publications
Training
Hispanic Services
1.866.866.CFNC
GEAR UP North Carolina
Low-income (FRL) school students
$37 million
Two grants from Dept of Education
(2000-2011)
35 NC counties
14,000+ students
Why a Web Portal1. Good Information = Good Decisions2. Comprehensive: “Plan, Apply, and Pay”3. Up-to-date / Real Time4. Accessible5. Interactive6. Personalized7. Versatile8. Supports and Enables Student Transitions
• Career information
• Four-year planner
• Free Test Prep for SAT/ACT/GRE
• College profiles and matching assistant
• Online applications
• Electronic high school transcripts
• Online FAFSA
• Financial aid information
• 529 College Savings Plan
CFNC.org Highlights
The College Access A’s and Mentor Portal
5. Applications
1. Aspirations
2. Academic Preparation
3. Affordability
4. Availability
Career Planner
Student Planner
Paying for College
College Fair
Online Applications
Taking Access to The Next Level
• College Access and Career Planning Curriculum • Premier Agenda High School Planner
• Career Planning and Exploration
• College Application Week
NEW
Curriculum Materials and Academic Planning Tools
NEW
Bridges Career Tools Enhancement to CFNC.org
NEW
College Application WeekA North Carolina Innovation
College Application Week Background
• Patterned after College Goal Sunday
• Target the two biggest obstacles standing in the way of students matriculating to post-secondary education: Admission and Cost.
• Cosponsored by CFNC and CACRAO
• Goal = All Students Apply to College
College Application Week Timeline• 2006, 15 high schools
• 931 students participated• 1,007 applications were submitted
• 2007, 109 high schools• 12,808 students participated• 21,445 applications were submitted
• 2008, a statewide event: • 19,356 students• 37,903 applications
Events
Access Marketing
Just because you build it, doesn’t mean they will come…
■ TV
■ Radio
■ Print and Direct Mail
■ Billboards
■ Collateral Materials
■ Public Service Announcements
CFNC Marketing
Marketing Strategies:
Annual Marketing• Year One Brand Awareness• Year Two Targeting Services• Year Three Targeting Services• Year Four Targeting Audiences
Year One
Branding and Awareness
Years Two &Three
Targeting Services
Year Four
Special Audiences
Results
Public Awareness
•Of those who know the site, 84% anticipate using the services
•80% of High School and Middle School parents in North Carolina are aware of CFNC.org
Training and Support• 4,850+ School Counselors Trained• 500+ Admissions Officers Trained• Superintendents and Principals• Teachers/ Media Center Directors• School Boards• Governor’s Education Cabinet• Legislative Education Oversight Committee
CFNC.org Usage 2001 through January 2009
9,336 visitors per day for an
average of 10 min
2,461,441 student accounts
1,270,332 online
applications
97,417(2007&2008)
High school transcripts
Source: Postsecondary Education Opportunity
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
19
93
19
94
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
Fiscal Year
Co
lleg
e P
art
icip
ati
on
Ra
te
North Carolina College Participation Rates for Students from Low Income Families
Change in
College
Participation Rates Stude
nts Low Inc
Families
Why CFNC.org WORKS• Collaboration• Flexible and Robust Technology• “One Stop Shop”• Training• Marketing• Constantly Evolving• Student Centered
Benefits to the State
• A “One Stop Shop” for College and Career Planning
• A P-16 Initiative and Collaboration • Increased Access to Higher Education• Better Educated Workforce• Lower Unemployment
• Increased Tax Revenue
Benefits to Students
Benefits for Counselors
• Career Planning Tool• College Exploration Tool• Course Selection• ACT/SAT Preparation• Case Load Management• Electronic Transcripts • Tracking
Benefits to Colleges
• Increased Visibility• Source of Prospects• Online Application (Funnel)• Electronic Transcripts• Costs Savings• Better Prepared Students• Access to State Based Financial Aid
“A One Stop Shop”
• Career Planning• College Planning• Course Selection • Test Preparation• College Applications• Transcripts• Financial Aid
