the ups store presentation
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Partnership with Constant ContactFranchise Program overview
Why Email Marketing?
CONFIDENTIAL Copyright © 2008 Constant Contact, Inc. 2
Everyone is doing it!
• 90% of businesses have email lists
• 30-40% of total marketing budget is
spent on email
When asked what consumers would
like email to replace:
• 82% replace telemarketing
• 72% replace in-person sales calls
• 70% direct mail
Source: Association for
Interactive Marketing, DoubleClick Study
E-MAIL ME THAT
When asked e-mail usage in daily
Business activities, 95% said they
use e-mail to communicate with
customers, 94% said they
communicate with partners and
business associates via e-mail,
and 88% e-mail potential buyers
Source: Interland
The Challenge for Businesses…
Sales & ProfitsInvestment ($ and time)
Most new andgrowing businessesfocus on acquisition
Most profits are generated by repeat customers
Keeping current relationship strong while looking for new business
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Who is Constant Contact?
Designed and priced for small and mid-sized businesses and organizations
■ Easy to use
■ Effective
■ Affordable Web-based, software as a service Major features:
■ List management and image hosting
■ 450+customizable templates
■ Real-time reporting Industry leader
■ SMB email marketing leader
■ Pulling away from the competition
Who is Constant Contact?
Over 450,000 customers Fast growing, profitable company with National
Exposure Outstanding customer satisfaction Award-winning product Over 2 billion emails sent each month High deliverability rate of 98%+
Custom Templates
The UPS Store is currently working with our Custom Services team to create template that will automatically be in your account. This is an example of what the template may look like:
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Evaluating Your Results
• What influences the open rate?– From / Subject line– Delivery day / time– List overuse, age or quality
• Why did people click through?– Call-to-action or offer– Copy
• What were they interested in?
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Evaluating Your Results
Franchise Team
Franchise Team
Learning and Support
•Live WebinarsAttend our live, interactive online sessions, where you can speak directly to our experts—while gaining tips and insights from your peers. •Daily at 2pm EST
•Product Tutorials and Guides
Convenient pre-recorded presentations—from creating and editing an email campaign to creating your first survey—let you choose the time and place that's convenient for you.
Learning CenterOur helpful resources will make you an email marketing and survey master in no time at all. Or take a product tour for an overview of features.
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Learning and Support
Extended Support Hours – Chat –Call - Email
Pricing for The UPS Store
• Monthly Subscription Pricing based on list size – Unlimited Usage• Special Pre-Payment discounts available for all The UPS Store
• 20% discount for 6 month Prepay (standard is 10%)• 25% discount for 12 month Prepay (standard is 15%)
Image Hosting – Free for up to 5 Images, $5 per month for 1,000 images
How to Get Started
If you currently have a Constant Contact account.
Email your username to [email protected] –mention that you want to be affiliated with The UPS Store.
If you want to open a new Constant Contact account.
Option 1: Create an account at http://www.constantcontact.com/index.jsp?pn=mbeClick the Sign Up link on the top right hand corner and fill out the form. You will receive a call from a Constant Contact Email Marketing Consultant either that day or thenext business day. After their rep reaches out to you, he or she will provide you with their contact information.
Option 2: You may sign up over the phone with your Relationship Manager Caitlin The phone line is 855-778-5761 email: [email protected]
Questions?