the ultimate video marketing tool box
TRANSCRIPT
Are you spending hours creating marketing campaigns only too see disappointing
results?
It happens to the best of us...
If you’re not using video marketing to boost your business’s
engagement and sales, you’re already behind the eight ball…
Using effective video marketing strategies online is considered par for the course because your competition is already benefiting
from this valuable tool.
That’s why you need leverage from the best video marketing tools available reduce creation time and produce outstanding
results!
So here’s a roundup of the ultimate video marketing tools and resources that’ll help you create videos in less time that produce better results.
1. Google Adwords Keyword Planner
The Google AdWords Keyword Planner lets you search for new keywords and use historical search data to come up list of highly searched keywords.
This free tool helps you find the keywords that your customers are looking for, allowing you to create
video marketing content that’s timely and valuable!
2. VideoCents
VideoCents helps you find hot keywords for your videos and shows you YouTube video data
for your competition.
Use this tool to find the right keywords to scale your channel. You get to access search volume data for keywords and phrases that will help you boost your channel’s popularity.
3. Keynote
Keynote for Mac is your ultimate
presentation tool.
If you’re looking to use a presentation in your marketing
videos, this tool provides a wealth of beautiful presentations, powerful tools and dazzling effects that you can use to bring your ideas to life.
Keynote works for Mac and iOS devices, and there’s a minimal learning curve especially if you’re already good with Microsoft PowerPoint.
4. PowerPoint
Microsoft Office PowerPoint is an alternative tool for Keynote for Mac (highlighted in the
previous slide).
Use this flexible and powerful tool to create dazzling presentations. You get to access and leverage dozens of
pre-‐existing styles and designs!
5. PowToon
Animated videos are 150% more effective than
ordinary marketing videos!
PowToon is your ultimate video marketing tool for
creating beautiful animated videos.
This video tool is a must-‐have, particularly for trainers and educators!
6. Camtasia
Use this tool to create screen recorded videos in
a snap.
Camtasia is a powerful, easy-‐to-‐use screen recorder for PC and Mac users that makes it easy to create fantastic videos without
having to be a video pro.
Record your screen actions and movements, and import HD video from cameras and other sources. Camtasia is cross platform, so you can use it both on Windows and
Mac.
7. ScreenFlow 5
ScreenFlow is an incredible video marketing tool for Mac users that takes screen casting
to a whole new level.
ScreenFlow not only lets you capture high quality videos, but also provides you with an easy-‐to-‐use editing interface.
You can use a number of motion, editing and media management tools that make screen casting a
heck of a lot easier!
8. ATR 2100
This useful audio recording tool gives you an extended, smooth response
that’s ideal for home studio recording, podcasting, voice over, on-‐
stage use, and field recording.
a. Neewer Mic Stand
Need a cool stand for your video marketing microphone? The
Neewer Arm Stand is your best bet.
This accessory is foldable, adjustable and convenient to carry. You can change the height or angle to capture your best
voice. It can be mounted on the announcers’ table with a Table mounting clamp that is included with the product.
9. The iPhone
The iPhone 6 isn’t just bigger, it shoots video in
1080HD -‐ which means you get amazing video quality.
Some of the most popular YouTube marketing videos have been recorded on the
iPhone.
So if you need a one-‐in-‐all gadget that’ll help you
communicate while enabling you to create cool videos,
consider getting an iPhone 6.
a. Movo PM10 Lapel Mic
Using your iPhone to record your videos? This is your ideal
microphone tool.
The Movo PM10 Deluxe Lavalier is a condenser Microphone that
works with the iPhone, iPod Touch, iPad, Windows and
Android smartphones.
b. Ampridge Shotgun Mic
Your in-built iPhone mic might not produce that ultimate voice you’re cultivating for your next
video!
This accessory increases the effective sensitivity you get with the default iPhone mic
and extending your recording range.
10. Canon EOS DSLRs
Canon’s innovative technology, brilliant design and world-‐class
optics can help you create studio-‐quality videos.
Whether you’re a beginner or a Pro video maker, a Canon is one
of the most effective video marketing tools!
a. Stony-‐Edge Lapel Mic
An incredible sound quality Mic that works with all your camcorders and
HDSLR audio recording. It’s portable and top quality!
11. Tripod
A tripod is a must-‐have tool for video marketers. Whether you’re using a tripod for your mobile phone or your DSLR, a lightweight and compact design that makes it possible for you to capture steady and focused footage.
12. Wistia
Wistia provides professional video hosting with analytics and powerful video marketing tools.
Think of Wistia as a smaller YouTube that’s dedicated
specifically for business use.
You can use this tool to generate leads get intuitive data about your viewers.
Email collectors, call-‐to-‐actions, viewing trends and heatmaps -‐ you
have all the tools you need to leverage the power of true video marketing.
13. Vimeo
If you didn’t watch videos on YouTube, you probably watched them on Vimeo.
Vimeo is a super high quality video hosting platform that allows you to upload content, share it with the world, and connect with your audience.
14. YouTube
YouTube is the worlds most popular video search engine (and it’s the #2 search engine in the world, behind Google).
Once you’ve made that perfect video that you know will appeal to your audience, YouTube is where you post it.
You can cultivate an audience in the millions, and make a serious profit on YouTube.
15. YouTube Analytics
YouTube Analytics is an incredible video marketing tool that provides a wealth of data, metrics and trends on how your content is doing on YouTube.
Leverage these video marketing tools to revamp your marketing campaigns, put forward your best content and make sure it’s targeted for the right people.
This ensures your business gets maximum engagement and exposure from the most successful type of advertising
– video marketing.
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