31Spammy

Content

32Duplicate

Content

33Irrelevant

Links34Keyword

Stuffing

35Hiding

Keywords

36Fake

Traffic

18Mixed

Multimedia

6Domain

7Research

9Content

8URLs

15Fresh

Content

3Structure

13Social

Signals

12Keywords

17Click-

Through-

Rates

10Heading

Tags19

Spelling

+

Grammar

16Length

26Diversity

of Links

22Social

Shares

23Link

Location

24Outgoing

25Age of

Links28

User

Experience

20Incoming

21Page

Rank of

Links

29Trust

Pages

30User

Reviews

27Directorie

s

& Citations

11Im

age

Alt Tags

14Dwell Time

1Titles

2Title Tags

4Meta

Descriptio

ns

5Link

Anchor

Text

SEO SUCCESS FACTORS

Google’s algorithm and its host of zoo animals (Penguin, Panda, Pigeon, Hummingbird) are always changing, which makes declaring any exacts, re: ranking factors, to be a bit of a moot point. While we can’t promise exacts, we can give you a guide to the ranking factors we think are the most important.

1 Titles

3 Structure

2 Title Tags

4 Meta Descriptions

5 Link Anchor Text

6 Domain

7 Research

8 URLs

9 Content

10 Heading Tags

11 Image Alt Tags

Keywords

31 Spammy Content

33 Irrelevant Links

34 Keyword Stuffing

35 Hiding Keywords

36 Fake Traffic

32 Duplicate Content

Negative SEO Factors13 Social SignalsShares on social media. The more you’re shared, the more trustworthy search engines will find you.

Content12 Keywords

Know what you’re targeting and make sure they are present throughout your site. Just be careful not to keyword stuff and have so many occurrences that Google’s bots think you’re a spammer.

14 Dwell TimeThe ‘dwell time’ tells Google how long people were on your page/s. If they came on and bounced after ten seconds, that’s not a good sign.

15 Fresh ContentUpdating possibly out-of-date content is a nice way to tell Google that you’re committed to providing great, relevant content.

16 LengthThe longer a piece, the more naturally keywords can occur. Further again, long-form content typically gets shared more, which increases your social signals.

17 Click-Through-RatesThe higher your CTR, the more Google reads you as trustworthy.

18 Mixed MultimediaImages, video, etc. Mix it up. Google likes multimedia. So do humans.

19 Spelling + GrammarGoogle actually allocates more trust to sites with proper grammar and a higher reading/comprehensive level.

Links20 Incoming

Inbound links tell Google you’re legit, which is exactly what you want.

21 Page Rank of LinksEvery site on the web has a page rank. A very new site gets a ?. Sites like Facebook are a 10. Wikipedia gets a 9. The higher the Page Rank, the more trusted the site and the more a link from them is worth.

22 Social SharesWeighted for G+. Social media cannot be ignored. Pinterest provides lots of tiny SEO boosts and Google are totally biased towards G+.

23 Link Locatione.g. a link in a blog (contextual link) is worth more than a link in an author bio.

24 OutgoingAs in the ‘Content’ section, outgoing links to trusted resources are an extra SEO boost as they consolidate your info.

25 Age of Linkscoming in. Links slowly but surely get more valuable over time.

26 Diversity of LinksSome have more sway e.g. .gov and .edu have higher authority than your standard .ie.

Other28 User Experience

If your site is hard to use, your bounce rate will be higher, your dwell time lower, and your pages per session will take a dip. All of these will negatively affect your rankings.

29 Trust PagesContact Us, Terms and Conditions, Privacy. Make sure you’ve got these bad boys.

30 User ReviewsFor an e-commerce website, having user reviews is an important ranking factor.

27 Relevant Directories & Citations

BRAVE MEDIAwww.bravemedia.ie

Keywords

Content

Links

Other

Negative SEO Factors