the ultimate guide to search engine optimised (seo) content€¦ · using seo content marketing you...

The Ultimate Guide to Search Engine Optimised (SEO) Content

Benefits and Incentives of Using

SEO Content Writing

By Melinda Torr

The Ultimate Guide to Search Engine Optimised Content P a g e | 1 © Copyright, Melinda Torr 2018

Contents The Ultimate Guide to Search Engine Optimised Content (SEO) Writing .................. 2

Benefits and Incentives of Using SEO Content Writing .......................................... 2

Keywords ............................................................................................................ 3

There Are Always People Looking for Your Services ......................................... 4

The Search Engines LOVE Updated Content...................................................... 4

Blogging – What is a Blog? ................................................................................. 5

Hiring Ghost Writers is a Common Way to Create Great Content .................... 5

Readability ......................................................................................................... 5

How Often Should I Blog? .................................................................................. 6

What Should I Blog About? ................................................................................ 6

Have a Dedicated Domain Name ....................................................................... 7

Increased Traffic Means Increased Clicks .......................................................... 8

Track Your Increase in Sales with Analytical Tools ............................................ 8

SEO is SO Affordable! ......................................................................................... 9

Brand Recognition ............................................................................................. 9

Blogging Increases Your Reader’s Knowledge ................................................... 10

90% Higher Click Through Rates ........................................................................ 11

Your Competition is Definitely Using Search Engine Optimised Content ......... 11

SEO Is Growing ................................................................................................... 11

SEO Drives Offline Sales ..................................................................................... 11

Content Marketing is Broad ............................................................................... 12

Content is King ................................................................................................... 12

Why Hire a Content Writer? .............................................................................. 13

Is SEO Writing Dead? ......................................................................................... 14

How Long Will It Take for Me to See Results? ................................................... 14


The Ultimate Guide to Search Engine Optimised (SEO) Content

Benefits and Incentives for Using SEO Content

Writing

Search Engine Optimisation (SEO), is the process of making online information easily

found by Google and other search engines. Using SEO your website, blog or other

online content is strategically edited to make sure that your information is easily

found.

Forms of search engine optimisation include HTML optimisation and restructuring, link

acquisition campaigns and using search engine optimised content.

Search engine optimised content on your website consists of using the right number

of relevant keywords in the best positions on your webpages. It allows those looking

for your services to easily find you.


Keywords

Good SEO content specialists are

experts at choosing the correct

keywords and placing them

strategically throughout your online

content. Content can be anything on

your website – including home

pages, services pages, information

pages, and blogs.

You may choose to have some different keywords for your various web pages.

For example - a gardening service in Fitzroy, Melbourne may choose to use the

following keywords:

Home Page Gardening services, Fitzroy and Melbourne

Services Page Lawnmowing, pruning and mulching

Contact Us Page Gardening professionals, Fitzroy and Melbourne

A new blog about Gardening Tools Gardening, gardening tools, gardeners Melbourne, and gardening services

When choosing keywords it is important to do some research and choose phrases that

your customers are looking for. Using your location is great for service-based

businesses -- this targets clients in your area that are in need of your expertise. It is

vital not to overuse or underuse keywords.

Your SEO content specialist should be an excellent writer, with a strong command of

the English language. There is no point in having search engine optimisation on your

website or blog if the content is boring or has poor grammar! Your future customers

would quickly leave your site.

At Web Content Cube we can help you with keyword research - and great content.

https://webcontentcube.com/


There Are Always People Looking for Your Services

Did you know that there are 3.5 billion searches online every single day?! Your

customers are looking for you! By not using SEO content services, you are missing out

on countless opportunities. Can you afford not to use SEO on your website? The phrase

“Just Google It” has been around for some 16 years already. Google was named the

most useful word of 2002 and was placed in the Oxford English Dictionary in 2006. The

use of search engines is not going anywhere anytime soon!

Using SEO content marketing you can guide people seeking your services to your

business. There is no need for expensive advertising. There is a huge market online

that is already interested in your products and services. SEO traffic is much more likely

to convert than other sources of traffic.

The Search Engines LOVE Updated Content

Having a website created and leaving

it unchanged for years will simply not

give you good results in the search

engine rankings. Anyone browsing

your site will also quickly lose

interest when nothing on your site

changes. Your prospective customers

will not know if the information is up

to date, whether you have new

products or services that are not

listed, and if you have any new

promotions or deals that will benefit

them.


Blogging – What is a Blog?

A great way to keep your website up to

date and interesting is by adding a blog.

Short for Weblog, a blog is a series of

short articles posted online, listed in

reverse chronological order. The latest

blog will always appear at the top of the

page. You can email your customers or

potential customers whenever you have

a new blog post uploaded.

Blogs need to be original. Plagiarised copy is frowned upon by the search engines and

will detrimentally affect your search engine rankings, and those of the site that you

have copied from. Plagiarising someone else’s work can lead to legal issues. Always

post original content!

Hiring Ghost Writers is a Common Way to Create Great Content

Ghost writers will sign over all the rights of the copy, so that you can put your own

name to the blog, article or webpage. Ensure that you have the SEO writer’s

permission before you do this. At Web Content Cube, we provide ghost writing

services for firms large and small.

Readability

Well written content is king. Interesting and thought providing content will also keep

your customers coming back!

Search engines are clever. They are able to tell the difference between authentic

written content, and content that is simply stuffed with keywords to try and fool the

search engines. Original written content will always get great results. Keywords need

to be strategically placed.



How Often Should I Blog?

How many blogs you publish is not as important as how regularly you blog. You are

better to add blogs regularly once or twice a month than to have five new blogs, and

then nothing for several months. The key to good website rankings and reader interest

is to blog consistently.

Updated content is a great form of advertising. It:

• Is a very economical form of marketing

• Requires little effort on your part once you have found a great writer

• Constantly updates your website, leaving it with a fresh up to date feel

• Is favoured by the search engines. Websites that have been in place long term and

have a regular blog simply receive more traffic

• Can be used with search engine optimised keywords so that users looking for your

services can find them

What Should I Blog About?

Business owners often ask me what their blog should be about.

Be sure that your topics

are related to your area

of expertise. If you run

an art gallery for

instance, blog posts on

painting, exhibitions in

the local area, and the

artists on display will be

relevant. While a blog

post on your favourite

celebrity may be

interesting and can even

get people to your site, it

will not generally make

your site appear credible

or attract customers.

Your blog should be related to your business, unless it is a personal blog. Subjects can

be broad – for example, fitness instructors may choose to have search engine


optimised blogs written about health, weight loss, fitness equipment and other related

subjects.

Personal blogs, on the other hand, can be about anything that appeals to you. Blogs

originally came into play as a hobby and a way of sharing personal thoughts and

opinions online. Many blogs in the early days were essentially an online diary. These

types of blogs are still highly popular – to get a wider reader audience make use of well

researched keywords.

Have a Dedicated Domain Name

Although there are many free website options out there, they will not have a domain

name that relates exclusively to your business. When setting up your business, check

that your domain name is available before registering your business or company

name! Dougsmithmowing.com for example, looks and sounds much more professional

than www.wordpress.com/dougsmithmowing. Having a dedicated domain name

makes it easier for your customers, and the search engines, to find you. It also looks

much more professional.

Register a .com name as well as registering a domain name using the syntax for your

own country. For example, Tony’s Shoe Repairs in Australia would register

tonysshoerepairs.com and tonysshoerepairs.com.au.

Keywords can be used in your domain name and business name. Although many

popular names and domain names are already taken, adding some extra words to your

domain name will allow you to incorporate SEO. So, as another example, although

Landscaping Australia may be in use, Quality Landscaping Australia is more likely to be

available.

Please note that these company names are examples and are fictional. Any reference

in this document to existing companies or previously existing companies is

coincidental.

http://www.wordpress.com/dougsmithmowing


Increased Traffic Means Increased Clicks

Top results in the search engines receive the

highest number of clicks. This can result in a

major increase in traffic for your website or

blog.

Track Your Increase in Sales with Analytical Tools

SEO is measurable. With analytic tools you can track:

• How well your website is going

• What keywords your clients are using to find your site

• What location your clients are from

• Your client’s gender

• When and where your clients click on to your site.

Analytical tools are a great means of data mining if you are doing several forms of

marketing.


SEO is SO Affordable!

Content writing is one of the most cost-effective forms of advertising there is. SEO

using content writing targets the people who are looking for your products and

services on line. Other means of advertising such as TV and radio will cost you

thousands of times more, and of necessity appeal to a wide audience.

Content marketing gives a fabulous return on investment. Your ROI is high with SEO,

and the cost per acquisition is much lower. SEO content allows small business to

compete on an even playing field with larger business. Having content marketing as a

part of your marketing strategy will bring your overall return on investment for

marketing and advertising down.

Brand Recognition

Having your website appear in more search engine results means that your name

becomes more well known. Your brand will become associated with the keywords.


Blogging Increases Your Reader’s Knowledge

By blogging about your products and related

products and services, you build rapport with

your customers and place yourself as an

expert in your field. Your content writers do all

the research and writing and SEO

optimisation. You just need to approve the

document and post it to your website. In most

cases SEO writers will ghost write your articles,

meaning that you can put your name to them.

Blogging can be about anything that is related to your field and which will interest your

customers. An accountant, for instance, may choose a variety of topics that include

preparing for the end of financial year, advantages of cloud software, and tips and

tricks to get your personal finances in place. A hairdresser may choose, for example,

“Top hair washing tips” and “10 colours that are in vogue this season”.

Choose blog topics that your customers regularly enquire about, or ask your content

writer to source topics that relate to some of the more common searches online.


90% Higher Click Through Rates

Well written SEO content receives a huge 90% higher click through rate than pay per

click advertising. Many people using search engines skip past the paid advertisements.

They trust the search engines to quickly supply them with the information that they

are looking for.

Your Competition is Definitely Using Search Engine Optimised Content

Your opposition is using SEO content to increase their sales and their business. To

remain competitive, you need to use it too. Those that are not using online content

marketing may soon be left behind. SEO content marketing can increase the value of

your business.

SEO Is Growing

SEO is growing because it works. Borrell Associates envisage that SEO spending will

increase to $80 billion US dollars by 2020. Your business has the opportunity to benefit

from SEO content marketing while rates are still affordable and before the market

becomes saturated.

For more information on affordable marketing for your business using search engine

optimised content, contact us at Web Content Cube.

SEO Drives Offline Sales

People may visit your website, and then phone you later to enquire or buy your

services. They also tell their friends about your products and blog. Good, well written

information will keep people coming back time and time again.

http://www.borrellassociates.com/

https://www.webcontentcube.com/contact-us


Content Marketing is Broad

SEO Content marketing can cover many areas. It can include blogs and all website

pages. There needs to be substance in your writing. It must be good, and it must be

consistent. It is not something that is done once and then never repeated. Content is

written, then more is written. SEO Content writing is an ongoing process.

Content is King

Quality content will always be popular with the search engines and your consumers.

Having good quality information that is well written and regularly posted to your site

keeps people coming back, and all the major search engines love it.

Effective content marketing means using strategically placed keywords. The keywords

need to be well chosen, well researched and strategically placed in your document.

Too few and the search engines will not pick them up. Too many and the search

engines will ignore your document as it does not flow well. Overstuffing your content

to try to trick the search engines simply doesn’t work. It can often be better to use no

keywords at all!

At Web Content Cube our SEO content writers research the best SEO terms for your

business and incorporate them into the content in a way that is natural and reads well.



Why Hire a Content Writer?

As an expert in your business, you know the points that you want to get across to your

customers, and you possibly wonder why you would get someone else to write them.

There are a number of reasons that an SEO content writer will benefit your business.

Resources

Although you may start out with the best of

intentions, there are only so many hours in every

day. Finding the time to work on your blog or

website copy can be difficult when you are already

stretched performing the day to day functions of

your business. A professional SEO writer can

provide you with regular content, and create an

online presence for your business much faster than

someone who writes occasionally.

Quality

Take a look at a few websites. Can you see the difference in their texts? Can you tell

which ones are written by dedicated writers and which ones are not? Do any

grammatical and spelling errors stand out to you? Is the theme consistent? Hiring an

expert will make your website look professional, and give you results in the search

engines.

Search Engine Optimisation

A good SEO writer knows how to strategically place keywords so that your documents

will be reached by those using the search engines.

Blogging for business is an art. Your content writer needs to be able to write

compelling content, be able to write in a variety of styles, and be well organised. The

search engines and the audience need to be kept happy. Your content needs to attract

readers and ideally convert those readers into leads.


Is SEO Writing Dead?

SEO writing is definitely not dead. Search engine optimisation can be one of the more

difficult marketing concepts in 2018 and beyond. Search engine optimisation is not

about tricking the search engines. It is about building great content that is helpful to

users – and this includes the search terms they may use.

SEO is the natural process of obtaining traffic from all search engines – not just Google.

People that are looking for your services using specific search terms. SEO writing will

change and evolve with the different search engines — but it is certainly not going

anywhere any time soon.

How Long Will It Take for Me to See Results?

It is important not to expect results straight away when you have your content

updated. The best results are achieved by those with great websites, with domain

names that have been in place for some time. Content needs to be added to

consistently and steadily. Please do not expect to add six blogs at once and see a huge

surge in traffic. You are better to add one blog each month for 6 months.

Content needs to delight and engage your audience. It must keep people on your page

once they get there.

Online SEO content is an affordable form of marketing that gives you a great return on

investment. It keeps your site up to date, and keeps readers coming back to your

webpage and blog. Not only do your prospective customers love it, the search engines

love it too! Give SEO Content Writing a go and monitor your results.

For more information on increasing your online presence contact Web Content Cube.

mailto:[email protected]

the ultimate guide to search engine optimised (seo) content€¦ · using seo content marketing you...

Documents