the trusted executive
TRANSCRIPT
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The Trusted ExecutiveJOHN BLAKEY
BASED ON THE FORTHCOMING BOOK :-‘THE TRUSTED EXECUTIVE: NINE LEADERSHIP HABITS THAT INSPIRE RESULTS, RELATIONSHIPS AND REPUTATION(KOGAN PAGE, APRIL 2016)
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The Rogues Gallery
‘Only 29% of the public believe that the people in charge know best. This percentage is dropping with each
successive generation’
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Why does trust matter ?
America’s most trustworthy companies - 81.6% return versus 46.3% return of the 500 largest listed companies in the US’
‘High integrity’ CEOs had a multi-year return of 9.4%, compared to 1.9% for ‘low-integrity’ CEOs
‘No other single aspect of manager behaviour that we measured had as large an impact on profits.‘
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Intellectual Ability Authority
Profit
Trust Lost – The Old Glue
‘There is one and only one social responsibility of
business - to use its resources and engage in activities
designed to increase its profits so long as it stays within the
rules of the game.’
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Trust Lost
‘The time has come for a new settlement between business and society – one based on
less regulation and more responsibility… Businesses must earn both public trust and business success. This is the journey ahead’
‘Society’s trust in corporations and their executives is dismally low, with the crisis in
leadership fuelled by a relentless media cycle and the global spread of information via the
internet’
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The Red Pill - Transparency
‘The endless manipulating and retrieving of information has
created the new transparency imperative. The public’s right to know is eroding the secret, opaque lives of
corporations’
‘The more we know, the more we demand to know and the more
there seems to disclose’ Authority
Profit
Transparency
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Profit
Triple Bottom-Line
Trust
Trust Regained - The New Glue
‘The time has come for a new settlement between business and
society – one based on less regulation and more
responsibility… Businesses must earn both public trust and business success. This is the journey ahead’
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What is trust?
‘Trust is a psychological state in the mind of the person who is doing
the trusting’‘Trust them to do what, when, where and in what context?’
‘In the ideal case, one trusts someone because she is trustworthy, and one’s
trustworthiness inspires trust’
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What is the most important characteristicc of trustworthiness?
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The New Glue of Trustworthiness
‘We are at a turning point in history…A new business model
with sustainability at its heart is vital for quality of life around the globe to
improve. Only the businesses that grasp this will survive.’
Profi
Ability Integrity Benevolence
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The Nine Habits of Trustworthiness
Ability
Inte
grity
Benevolence
Deliver
Coach
Be Consistent
Be Honest
Be Open
Be HumbleEvangelise
Be Kind
Be Brave
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Habit No.5 – Choosing to be Open
What behaviours and skills drive trust?
‘Vulnerability is integral to building powerful business relationships, although it is often undervalued and
misunderstood’
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Habit No.6 – Choosing to be Humble
• Demonstrating a compelling modesty
• Acting with quiet, calm determination
• Channeling ambition into the company not into self
• Looking in the mirror, not out of the window when things go wrong
‘Level 5 leaders build enduring greatness
through a paradoxical mix of personal humility
and professional will’
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Habit No.7 – Choosing to Evangelise
‘In the social age, evangelism is everyone’s job’
‘Trustworthiness isn't newsworthy. No one is going to put out a headline 'CEO honours her promise'. It's not a story,
is it?'
A fervent, unshakeable belief in an inspiring vision
An ability to make the vision relevant to the immediate context
The emotional resilience to bounce back quickly from the darkest of days
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The Nine Habits of Trustworthiness
Ability
Inte
grity
Benevolence
Deliver
Coach
Be Consistent
Be Honest
Be Open
Be HumbleEvangelise
Be Kind
Be Brave
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Trust
Oh we’ve got to trustone another againin some essentials.
Not the narrow littlebargaining trustthat says: I’m for youif you’ll be for me. –
But a bigger trust,a trust of the sunthat does not botherabout moth and rust,
And be, oh bea sun to me,not a weary, insistentpersonality
But a sun that shinesand goes dark, but shinesagain and entwineswith the sunshine in me
We’ve got to trust againSo be a sun to me. D. H. Lawrence, 1885 – 1930
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The Trusted ExecutiveJOHN BLAKEY
BASED ON THE FORTHCOMING BOOK :-‘THE TRUSTED EXECUTIVE: NINE LEADERSHIP HABITS THAT INSPIRE RESULTS, RELATIONSHIPS AND REPUTATION(KOGAN PAGE, APRIL 2016)