The transparent athlete

Social Media Week Rotterdam 2014

The transparant athlete

It takes people to tell a story, it takes stories to build a brand

You know me

You know me

It's a digital world

When will internet video overtake TV? "That already happened."

!

Eric Schmidt, CEO Google (in 2012)

Nike Inc. (NKE)'s latest World Cup ad, featuring Real Madrid star Cristiano Ronaldo, was seen by 78 million people in four days. !Then it went to television.

Social media worldwide

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Facebook Whatsapp Linkedin Google+ Twitter Instagram Tumblr Pinterest Snapchat Vine

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Global sports industry value: $350 - $450 billion

Global sneaker + clothing market = $ 180 billion

Global sport drinks/nutrients market = $ 55 billion

Global professional sports market = $ 145 billion

50% of all TV related social media activity is on sports

It's an athlete's world

Share your adventuresCreation of own media(channels)

Create your own brand

Creation of own media(channels)

Who are you?

Who do you connect to?

Why should you?

Get your content strategy working for you

and monetize your platform

Brands and stories

!!

Creating value through !- branding!

- sales!- reach!

- engagement!- impact!

- sponsorships !- advertising!

Case #samenmet

Team #samenmet

Athletes #samenmet

Fans #samenmet

Results: hashtag use > 12.000

Results: engagement > 50%

Just about sports?

It's about passionate people

It's about great adventures

It's about ravenous fans

And the future athlete?

Match data

Training data

Training data

Bio data

Share a hearbeat

DNA

What can we learn from athletes?

Create your own stories

Own your channels

Share your adventures

Build your brand

Be future proof

Harvest your wins

Feel free to follow me: @gijsbregt