2 © Urban Airship. Confidential. Do Not Distribute.

BEFORE REINDEER HIT ROOFTOPS,

STAY TOP-OF-MIND WITH HOLIDAY SHOPPERS

Activate Cross-Device to Win the Holiday Shopping Race

OCTOBER

1

Think holistically.

Shoppers don’t think in

terms of siloed channels.

Why Cross-Device?

90% of internet users are now using more than one device to accomplish a task over time1

1 Adbrain, 2015. The Cross-Device Opportunity.

Reach the User Behind the Device

Connect with shoppers throughout the digital ecosystem

with the rightcross-device tools

Mobile drives cross-device conversions. 70% of

mobile searches lead to action

on a website within one hour

of when the search was conducted.2

2 Hogniman, 2015. 10 Mobile Marketing Statistics to Help Justify Your Budget.

Decrease the Gap Between Consumption and Ad Spend

Series10%

5%

10%

15%

20%

25%

30%

0.24

0.08

% Mobile Media Consumption % Mobile Ad Spend Meeker, Mary. 2015. 2015 Internet Trends Report.

Cross-device keeps you top-of-mind

with

holiday shoppers

Tools for a Successful Cross-Device Campaign

TARGETING

3ATTRIBUTION

FREQUENCY CONTROL

TARGETING

Increase your opportunity to reach a single user by up to

2.6x with cross-device

FREQUENCY CONTROL

Tie the opportunity for

increased reach into your frequency strategy.

Maximize and, more importantly, maintain control of the number of user touchpoints.

Use insights from cross-device reporting to find the perfect mix for users in your audience and message appropriately.

ATTRIBUTION

Future success relies

on present learning.

Tracking and attributing conversions is key to understanding the user motivations.

Use attribution measurement to better optimize based on performance and the knowledge of your user’s path to conversion.

Attribution

Added Bonus: Get the credit you deserve for sealing the deal!

2

3 4

1

Reach holiday buyers leading

up to the biggest online shopping days

of the year.

TOP 5 DAYS FOR ONLINE SHOPPING IN 2014

NOV 28 Black Friday $1.5B

Dec 1 Cyber Monday $2.0B

Dec 2 Tuesday $1.8B

Dec 8 Monday $1.6B

Dec 12 Friday $1.4B

16 © Urban Airship. Confidential. Do Not Distribute.

Thank you

STACY BOHRERSENIOR DIRECTOR OF BUSINESS DEVELOPMENT