the tough 10: real estate management client situations requiring intervention
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Real estate management is a service business and having good client relationships is essential. But different personalities, values, communication styles, and expectations affect satisfaction for both sides of the table. There is such a thing as a bad client. Here is a brief look at the Tough 10!TRANSCRIPT
The Tough 10Real Estate Management Client Situations Requiring InterventionReal estate management is a service business and having good client relationships is essential. But different personalities, values, communication styles, and expectations affect satisfaction for both sides of the table. There is such a thing as a bad client. Here is a brief look at the Tough Ten!
The Time Thief takes up time better spent elsewhere (e.g., due to a need for inordinate information, the desire to socialize or not honoring work hours).
1.
2.
The Payment Procrastinator is late-paying, or worse, non-paying–and may even be in financial trouble.
The Miser hunts for bargains, wanting services at a reduced rate or gratis. One type regularly asks for extras, trying to take advantage of you. Another type won’t spend needed money on the property.
3.
The Bully can be demanding, rude, argumentative or disrespectful. This client deflates egos, creates stress, causes self-doubt and hurts morale. Ultimately, this can cost you employees.
4.
5.
The Blamer uses hurtful, unproductive, criticism. For instance, when the property isn’t performing as the client desires, management is to blame. Blame tears people down.
6.
The Loser refers to the account—not the person—and is the low- or no- profit account. Loss leaders should lead only, not make up the masses.
7.
The Maven gives you the gift of advice. Actively involved is different than controlling, and this client tries to control. Eventually, you’re virtually made incompetent. If there is a problem later, who will be held responsible?
8.
The Indecisive changes direction often, with goals as moving targets. Approvals may be late or not given—an indication of client efficiency problems. This leads to yo-yo management or ineffective paralysis.
9.
The Insatiable Complainer expects and demands special treatment and impossible results. Ask yourself: Are you being reimbursed for the time this takes? Is accommodating this client causing distress that hurts performance?
10.
The Unlawful holds no allegiance to landlord-tenant laws, building codes, Fair Housing laws, labor laws, contracts or the IREM Code of Ethics. It’s a major danger zone: A client may not last forever, but a reputation does.
A True Story
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The Tough 10 is excerpted from “Client Shades of Grey: How to Reduce the Pain or Break the Bonds” by Natalie Brecher, CPM®, Brecher Associates.
JPM®, Journal of Property ManagementJuly/August 2014Volume 79, Number 4