the top mistakes clients make when building their app
DESCRIPTION
- How did your app turn out to be uninspiring? - Avoid making a self-destructive app - Learning from stories of failures and plan your route to developing a successful app Read the blog post: http://2359media.com/2013/07/the-top-mistakes-clients-make-when-building-their-app/TRANSCRIPT
Tuesday, June 25, 13
Why most apps fail?
Tuesday, June 25, 13
manymany appsmany many mistakes, view into howenterprise makes decisions that doom you
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“More than 50% of apps have less than 1000 downloads”
“it found that 26% of the time, customers never launch a mobile application they've download more than once”
Tuesday, June 25, 13
Existing Process
Team Brainstorm for Features Specification Internal Validation
External Validation
Software development
customersboss
Tuesday, June 25, 13
Existing Process
Team Brainstorm for Features Specification Internal Validation
External Validation
Software development
Up until this point, we have no idea what our customers are thinking
customersboss
Tuesday, June 25, 13
the butterfly effect2. Value Proposition3. Differentiation4. Marketing Plan
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ImaginaryUSER PERSONA
bossBusiness Team
Design & Dev Team
Tuesday, June 25, 13
Why should I exist?For (target persona) who needs (articulate use case),
(App X) is the (market context) that
(benefit delivered)
unlike (closest competitor),
App X (why you are better)
Tuesday, June 25, 13
LINE IM appFor (guys) who (want to impress girls)
(Line) is a (IM App)
that (enables a more emotional IM experience)
unlike (Whatsapp)
Line has (many cute icons to help you better express yourself)
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And then after launchNo one knows about itStop...
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Recap1. 1 User Persona2. Specific Value proposition3. Differentiation4. Marketing5. Iterate with Feedback
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WhatUser experience approach
feature
user experience
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Start with the user!
User
Needs
Uses
Feature
Iterate and learn quickly and cheaply
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Howdo we do it?
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Hypothesis - Identifying risk: key assumptions we have about our users that if it is found to be false, the product fails.
User Persona - Building an indepth profile of the user. This includes demograpics, behaviour, and aspirations.
Interview - Conversation topics, prompts and other techniques to validate the crafted user persona.
Use Case - Brainstorming of benefits that the user could derive from using the product, based on the validated persona.
Features - Brainstorming of features according to the use case that will bring the highest user satisfaction.
Metrics - Trackable KPIs that would indicate the success (or failure) of the product.
Tuesday, June 25, 13
Crafting User PersonaFirst Session
Use case, Features and MetricsSecond Session
*Interviews will happen between First and Second Session
Tuesday, June 25, 13
2359 Media99B Tanjong Pagar Rd
Singapore 088520Email: [email protected]
www.2359media.com
Copyright © 2359 Media
ImaginaryUSER PERSONA
bossBusiness Team
Design & Dev Team
Zhou Wenhan +65 [email protected]
Tuesday, June 25, 13