the toolbox product management & product development framework welcome to the product management...

The ToolBoxThe ToolBox Product Management &Product Management &

Product Development FrameworkProduct Development Framework

Welcome to the Welcome to the Product ManagementProduct Management & & Product DevelopmentProduct Development “Good Practice” “Good Practice”

workshopworkshop

Facilitated byFacilitated byCliff Gibson for:Cliff Gibson for:e-Learnz

The NZ consortium for e-Learning

History of the History of the FrameworkFramework

• Genesis, 2003 the Ministry of Education Genesis, 2003 the Ministry of Education commissions a conceptual study.commissions a conceptual study.

• 2002: Foundation for Research Science and 2002: Foundation for Research Science and Technology exploring collaboration between Technology exploring collaboration between Crown Research Institutes, Universities and Crown Research Institutes, Universities and Business Business

• 2004: 2004: ee--LearnzLearnz awarded eCDF funding to further awarded eCDF funding to further develop the ToolBox.develop the ToolBox.

• 2005: 2005: FrameworkFramework concept determined concept determined underpinned by the underpinned by the ToolBoxToolBox..

e-LearnzThe NZ consortium for e-Learning

AudienceAudience

• Project Managers: seeking a robust Project Managers: seeking a robust methodology for managing a development methodology for managing a development especially when collaboration is adopted.especially when collaboration is adopted.

• Project Sponsors: who seek confidence from Project Sponsors: who seek confidence from utilisation of a robust methodology.utilisation of a robust methodology.

• Project funders: to understand how good Project funders: to understand how good practice can reduce risk.practice can reduce risk.

• Business Development Managers: who are Business Development Managers: who are required to prepare a business case for a required to prepare a business case for a proposed development.proposed development.


Definitions 1Definitions 1

What do we mean by What do we mean by Product ManagementProduct Management : :1.1. Good management decisions about product Good management decisions about product

development.development.2.2. Decisions to collaborate where appropriate.Decisions to collaborate where appropriate.3.3. Establishing and managing expectations.Establishing and managing expectations.4.4. Managing intellectual property and other legal Managing intellectual property and other legal

matters.matters.5.5. Managing the life of the product.Managing the life of the product.6.6. Preparation of a Business Plan for the product.Preparation of a Business Plan for the product.


Definitions 2Definitions 2

What do we mean by What do we mean by Product DevelopmentProduct Development

1.1. Comprehensive and complete “requirements capture”.Comprehensive and complete “requirements capture”.

2.2. Good (collaborative) development processes (product Good (collaborative) development processes (product development life cycle).development life cycle).

3.3. Good (collaborate) project management planning and Good (collaborate) project management planning and control including communications to; control including communications to;

– participants participants

– stakeholdersstakeholders

4.4. Good quality management practices.Good quality management practices.

5.5. Effective risk management practices.Effective risk management practices.

6.6. Robust and effective reviews.Robust and effective reviews.e-Learnz


Barriers to effective Barriers to effective Course DevelopmentCourse Development

Institutions’ ability to develop new e-learning Institutions’ ability to develop new e-learning programmes or courses can be resource limited programmes or courses can be resource limited e.g.:e.g.:

• The breadth & depth of e-learning technical The breadth & depth of e-learning technical and pedagogical expertise available. and pedagogical expertise available.

• The cost of development and the potential The cost of development and the potential cost recovery from an existing student base. cost recovery from an existing student base.


Strategic Fit Strategic Fit (economic)(economic)

An economic axiom states An economic axiom states ““where opportunity comes up against where opportunity comes up against resource deficiencies, collaboration is resource deficiencies, collaboration is

an effective strategy”.an effective strategy”.

In many economies, collaboration is In many economies, collaboration is considered as a strategic enabler of considered as a strategic enabler of

effective development.effective development.e-Learnz


FunctionsFunctionsInstitution needs: Business development

Faculty needs: Product development requirements

eCDF Best Practice Product

The ToolBox

Professional Development Space

Drives or is driven by

Best Practice product management development. practitioners

Product development decisions Development methods Standards

e-Learnz

The ToolBoxThe ToolBox

ToolBoxToolBox underpins the framework; providing underpins the framework; providing processes, templates and exemplars for collaborative processes, templates and exemplars for collaborative development and commercialisation which includes:development and commercialisation which includes:• The business case for development and choosing to The business case for development and choosing to collaborate.collaborate.

• Project Management methods and templates.Project Management methods and templates.

• Collaborative process and methods.Collaborative process and methods.

• A legal framework including IP management.A legal framework including IP management.

• Product management and business planning templates.Product management and business planning templates.

• A training programme.A training programme.


BenefitsBenefits of adopting good practicesof adopting good practices

Typically, good practices deliver:Typically, good practices deliver: • Clear mandate & authority to engage in the project.Clear mandate & authority to engage in the project.• Clear purpose & requirements accurately defined.Clear purpose & requirements accurately defined.• Good decision making including collaboration.Good decision making including collaboration.• Confidence gained from;Confidence gained from;

– Well tested processes for the development project,Well tested processes for the development project,– Good commercialisation practices,Good commercialisation practices,– Good product management methods.Good product management methods.


And as a consequence…And as a consequence…

• Predictable resultsPredictable results

• Greater funder / sponsor confidenceGreater funder / sponsor confidence

• Less and managed riskLess and managed risk

• Often improved speed to marketOften improved speed to market


Benefits of using the Benefits of using the ToolBoxToolBox

• Reduce the risk of collaboration.Reduce the risk of collaboration.• Clear understanding of expectations and reasons Clear understanding of expectations and reasons

for;for;– Choosing to participate in the project.Choosing to participate in the project.– Choosing to collaborate.Choosing to collaborate.

• Robust & complete process for the engagement of Robust & complete process for the engagement of collaboration partners.collaboration partners.

• Manage conflicts.Manage conflicts.• Manage IP issues.Manage IP issues.• Establish standards for initiation and management Establish standards for initiation and management

of projects / ventures.of projects / ventures.e-Learnz


ProcessProcess

Collaborative Process (includes a checklist to assist the decision to collaborate)

Product Development Life Cycle

Business Case for the project including a Value Chain analysis

Evaluation checklist for project feasibility

Collaborative Project (Management) Plan

Process

Template

identifies opportunities for collaboration

decision to collaborate (or not). If so how?

decision to develop

which includes


PDLCPDLC

Pre-search Product Research

Outputs:Business Case including:Identified customersStrategic fitIP opportunitiesCapability capacityBusiness decision to proceedCollaborate?

SolutionDesign BriefOutput:

Product specificationDelivery methodsDevelopment cost estimates.TimetableCompletion dateCollaborate?

Output:ConceptPrototypePeer review findingsOther testing

Commercialise

Output:Final specs.Product launch planQuality and testing standards documentedCollaborate?

Outputs:Functional prototypeHosting requirementsDelivery requirements

Outputs:Market or funder requirements.Product requirementsProduct characteristicsForm of delivery.

Identify Resolve details

Make available

Output:Product approved..

Product Management Plane-LearnzThe NZ consortium for e-Learning

Collaborative ProcessCollaborative Process

Spec

Collaborate?

Decide

Resources

Engage

Agreements

Engage

Need PMP

Method

Quality Mngt.

Develop

Work Tools

Standards

Pedagogy

Standards

E-Business?

Transactional

Marketing

Training

Product Mngt.

IP Protection

Implement

Plan Unit test

integration

User test

Testing

Support & Maintain Support Enhancement. Plan

Retire / replace


Management of the Management of the ToolBoxToolBox i.e. The Future i.e. The Future

The ToolBox

Input from:

User Group Reviews

Maintenance Plan

Additions+

Upgrades+

Maintenance

Ministry of Education resources:

Web hosting Support


The taskThe taskScenarioScenarioStudent survey response indicates that the course must be made available with a Student survey response indicates that the course must be made available with a major amount of digital delivery. The institute has eight months to prepare the first major amount of digital delivery. The institute has eight months to prepare the first phase of the course.phase of the course.Resources required to prepare the material are stretched and some members of the Resources required to prepare the material are stretched and some members of the faculty are suggesting that no attempt should be made to prepare the course even if faculty are suggesting that no attempt should be made to prepare the course even if this means the students are lost. Others have attempted to find a source of material this means the students are lost. Others have attempted to find a source of material to purchase without success.to purchase without success.A decision is needed to authorise the commencement of development work. Should A decision is needed to authorise the commencement of development work. Should a start of the development work be approved, drop-dead determinations will be a start of the development work be approved, drop-dead determinations will be required throughout the project.required throughout the project.It has been decided to utilise the It has been decided to utilise the ee-Learnz Best Practice Product Management / -Learnz Best Practice Product Management / Product Development Framework and the associated ToolBox.Product Development Framework and the associated ToolBox.

The taskThe taskIssues raised that need to be resolved and the ToolBox can assist you to resolve Issues raised that need to be resolved and the ToolBox can assist you to resolve these matters. Use the table provided to identify which ToolBox components these matters. Use the table provided to identify which ToolBox components provided assistance and how you would use the processes and templates to resolve provided assistance and how you would use the processes and templates to resolve these matters.these matters.


the toolbox product management & product development framework welcome to the product management...

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