The

Title Sponsor / ABC Challenge

Title Sponsorship Proposal

About Adventure Boot Camp

“Adventure Boot Camp is an outdoor fitness programme that focuses on

motivation, team work and fun to create positive physical changes for women of

all shapes, sizes and fitness levels.”

A “camp” is four weeks long – one hour of exercise per day.

Camps run from Monday to Friday and take place before or after work.

Ladies can choose to attend three or five days per week.

All classes take place outdoors, in beautiful, invigorating environments.

Exercises include circuits, skipping rope, mat work, core conditioning, cardio,

hikes, team games, weights and much more.

No two days are alike and campers never get bored, ensuring they stick to the

full programme and achieve great results.

Teamwork is the keyword in these camps and everyone encourages each

other to do their best.

We cater to women of all fitness levels and everyone trains at their own pace.

ABC started with a mere 30 ladies in September 2005 at

Kirstenbosch Gardens. We sign on additional franchisees twice a

year and are continuously growing year on year. Our camps are

strategically located in all the major suburbs of the following

cities:

Cape Town · Durban · George · Johannesburg Nelspruit ·

Paarl · Pretoria · Polokwane · PE · Potchefstroom ·

Stellenbosch · Somerset West

Our Campers

Female, on average 35 but they can range from 15 - 60

Busy, educated, working mothers

Affluent, they have disposable income

They are aware of the importance of health and

exercise and enjoy the outdoors

They look after themselves and trust the opinions of

like-minded people

On average, 3500 ladies attend ABC every camp

(35 000 per annum).

About The Challenge

3 Women, 3 Camps, 1 Winner!

The challenge is open to the general public and ladies from all walks of life enter in

the hope of being selected as one of the three contestants who are willing to make

a life-changing commitment for themselves. In 2011, we received over 250 entries

and we expect to meet or exceed that this year.

The challenge kicks off with a Meet and Greet where Challenge contestants and

sponsors get together to meet each other. As the Title Sponsor you will be provided

with branding space at this event.

The Challenge then begins and contestants receive three consecutive camps (each

lasting four weeks), consultations with a dietician, a life coach, beauty consultations

and much, much more. The overall winner is the person who shows the most

significant improvement on a holistic level taking physical, psychological, mental

and intellectual improvements into account.

The 2012 winner will be announced at a Private Gala Dinner which is only open to

the contestants, their family and friends, the sponsors, trainers and limited ABC

staff. Attendees will be treated to fabulous goodie bags, a sumptuous meal, great

company and the much anticipated announcement of the Challenge winner. As the

Title Sponsor to The Challenge, you automatically receive Title Sponsorship of The

Gala Dinner.

Before and After pictures of Tanya Ellis

2011 Challenge Winner

Before and After pictures of Belinda Weston

2011 Challenge Runner Up

OTHER TOUCH POINTS PR · At Camp ·

· Brand Ambassadors · · Gala Dinner ·

ONLINE TOUCH POINTS

· Website · Social Media · Newsletters · Banner

Advertising ·

PR

Although the Challenge is based in Cape Town, it receives PR on a national level due

to the nature of the campaign. Call for entries, Challenge updates, announcement of

the winner and society photos from the Gala dinner are all covered by online,

broadcast and print media. Contestants are always asked to wear their Challenge

Tshirts which include your logo so that you are provided with visual branding in the

media as well. The 2011 PR value was R4 million and as the Title Sponsor, you will

receive exposure in every article placed about the Challenge.

Fitness Magazine

ABC Website PR City Magazine

Destiny Magazine

Online Touch Points

All ABC communication drives campers to our website and this translates into an

impressive monthly average of 3.2 million hits, 26 000 unique visitors and six page

views per visitor.

A specific Challenge Page is set up on our website with a link to it on the Home Page.

As the Title Sponsor you have branding rights to this page, the joint Challenge logo,

your logo, a description of your brand, the prizes provided and a hyperlink to your site

will also appear. Should you have a Facebook page, a link to this page will also be

included in the Facebook section of our website.

Entries to the Challenge are online and once the contestants are selected they are

required to keep a weekly blog of their experiences and interaction with your brand.

The blog enjoys a loyal following from campers, fans and supporters and serves as a

great touch point.

The Title Sponsor also receives banner advertising on the this page – the messaging

and artwork are at your discretion but this would serve as brilliant exposure for you, as

banners receive an average of 54 000 impressions every month.

Social Media

Social Media is another driver for this campaign and a specific page is set up for

the Challenge each year. During the 2011 Challenge our Challenge Facebook

Page had 377 fans and the interaction is what it made it such a success. As the

Title Sponsor you receive naming and branding rights to this page. Your logo, a

description of your brand, the prizes provided and a hyperlink to your site will

appear on a tab dedicated to our prize sponsors.

Challenge contestants post updates about how they are doing as well as their

interaction with prize sponsors. We also include ad-hoc status updates which

mention offerings from the Title Sponsor and should you have a Facebook Page,

we will add a link to it on our page.

Our national Facebook and Twitter pages, which launched in May 2011, are

growing exponentially! Facebook currently has 3 800 members and we have 240

people following us on Twitter.

The ABC Newsletter

We send a bi-weekly newsletter to approximately 28 900 past and present ABC

campers nationwide. These include general information about our camps as well

as upcoming weekend events, recipes, etc. Call for entry, contestant

announcements and blog updates are included in all CT Newsletters for the

duration of the Challenge and as the Title Sponsor you receive exposure in every

article. You also receive space to feature in one newsletter per camp for which you

would provide us with content.

At Camp / Brand Ambassadors

In the past the contestants have served as great ambassadors to our Title

Sponsor. ABC allows for great networking and women chat about all kinds of

things and offer advice to each other on brands and life in general.

Tshirts are also made for the contestants which have the joint logo on the front

and both our websites on the back. This serves as great visual branding at

camp.

On the first day of camp, all our ladies get an envelope containing marketing

material / discounts / samples from our sponsors. 3 500 envelopes are

distributed every camp and as a the Title Sponsor, you would have access to

these envelopes to include brand messaging / samples. Items are sent to three

regions and we distribute them for you each camp.

The Gala Dinner As the Title Sponsor you receive naming rights, branding space, two tickets as well

as access to the goodie bags provided to each attendee.