the tipping point @ax tantawy 2011
DESCRIPTION
The Tipping Point Written By Malcolm Gladwell About the Book What is The Tipping Point ? It is the break even point It is the break even point "the moment of critical mass, the threshold, the boiling point.“ Malcolm Gladwell Every big something have big point 1 Law of the Few "The success of any kind of social epidemic is heavily dependent on the involvement of people with a rare set of social gifts." People with a special message bring the world together Master the weak tie-a friendly or social contact Manage to occupy many different worlds and subcultures. Acquaintances are social power Low of few depend on Three types of people Connectors Mavens SalesmenTRANSCRIPT
![Page 1: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/1.jpg)
The Tipping Point Written By Malcolm Gladwell
Preview by AbdelRhman Tantawy
![Page 2: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/2.jpg)
About the Book
The Tipping Point: How Little Things Can Make a Big Difference (ISBN 0-316-31696-2)
A book by Malcolm Gladwell, First published by Little Brown in 2000.
@AxTantawy, The Tipping Point
![Page 3: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/3.jpg)
What is The Tipping Point ?
@AxTantawy, The Tipping Point
![Page 4: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/4.jpg)
It is the break even point
@AxTantawy, The Tipping Point
![Page 5: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/5.jpg)
It is the break even point
@AxTantawy, The Tipping Point
Point when everything changed
![Page 6: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/6.jpg)
"the moment of critical mass, the threshold, the boiling point.“
Malcolm Gladwell
@AxTantawy, The Tipping Point
![Page 7: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/7.jpg)
Every big something have big point
@AxTantawy, The Tipping Point
![Page 8: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/8.jpg)
"Ideas and products and messages and behaviors spread like viruses do."
@AxTantawy, The Tipping Point
![Page 9: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/9.jpg)
@AxTantawy, The Tipping Point
THREE LAWS OF
EPIDEMICS
![Page 10: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/10.jpg)
Three
Laws of Epidemics
@AxTantawy, The Tipping Point
1 Law of the Few
![Page 11: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/11.jpg)
Three
Laws of Epidemics
@AxTantawy, The Tipping Point
1 Law of the Few
2
Stickiness Factor
![Page 12: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/12.jpg)
Three
Laws of Epidemics
@AxTantawy, The Tipping Point
1 Law of the Few
2
Stickiness Factor
3
Power of Context
![Page 13: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/13.jpg)
Law of the Few
The Tipping
Point
@AxTantawy, The Tipping Point
![Page 14: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/14.jpg)
"The success of any kind of social epidemic is heavily dependent on the involvement of people with a rare set of
social gifts." @AxTantawy, The Tipping Point
![Page 15: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/15.jpg)
• People with a special message bring the world together
• Master the weak tie-a friendly or social contact
• Manage to occupy many different worlds and subcultures.
• Acquaintances are social power
Means
@AxTantawy, The Tipping Point
![Page 16: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/16.jpg)
Stay connected & know lots of people
@AxTantawy, The Tipping Point
![Page 17: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/17.jpg)
Low of few depend on Three types of people
Connectors Mavens Salesmen
@AxTantawy, The Tipping Point
![Page 18: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/18.jpg)
Low of few depend on Three types of people
Connectors Mavens Salesmen
@AxTantawy, The Tipping Point
![Page 19: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/19.jpg)
Low of few depend on Three types of people
Connectors Mavens Salesmen
@AxTantawy, The Tipping Point
![Page 20: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/20.jpg)
Low of few depend on Three types of people
Connectors Mavens Salesmen
@AxTantawy, The Tipping Point
![Page 21: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/21.jpg)
Social Glue – Spread Message Connectors
@AxTantawy, The Tipping Point
![Page 22: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/22.jpg)
link us up with the world ... people with a special gift for bringing the world together.
@AxTantawy, The Tipping Point
![Page 23: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/23.jpg)
They are a handful of people with a truly extraordinary talent
Connectors
@AxTantawy, The Tipping Point
![Page 24: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/24.jpg)
His social networks are over one hundred people.
(1082)
@AxTantawy, The Tipping Point
![Page 25: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/25.jpg)
Data Banks, Provide the Message Mavens
@AxTantawy, The Tipping Point
![Page 26: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/26.jpg)
Always responsible for collecting data
Everyone reference
@AxTantawy, The Tipping Point
![Page 27: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/27.jpg)
Love sharing this information with other
people
(They don’t persuade people, but teach
and explain)
@AxTantawy, The Tipping Point
![Page 28: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/28.jpg)
Persuade Us Salesmen
@AxTantawy, The Tipping Point
![Page 29: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/29.jpg)
Beyond words, but character traits that impact others: charisma, body language etc.
@AxTantawy, The Tipping Point
![Page 30: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/30.jpg)
Yes, I’m a F****n
Salesman By nature
@AxTantawy, The Tipping Point
![Page 31: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/31.jpg)
Stickiness Factor
The Tipping
Point
@AxTantawy, The Tipping Point
![Page 32: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/32.jpg)
the specific content of a message that renders its impact memorable.
@AxTantawy, The Tipping Point
![Page 33: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/33.jpg)
Is Your Id StickyTipping Point
@AxTantawy, The Tipping Point
![Page 34: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/34.jpg)
Is Your Id StickyTipping Point
Is the message so memorable that it incites change?
@AxTantawy, The Tipping Point
![Page 35: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/35.jpg)
How to get someone’s attention and keep it
• Concrete – Help people understand your idea
• Credible – Belief
• Emotion – Care
• Stories – Propel to action
@AxTantawy, The Tipping Point
![Page 36: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/36.jpg)
Power of Context
The Tipping
Point
@AxTantawy, The Tipping Point
![Page 37: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/37.jpg)
Context = Epidemics Human behavior is influenced by its environment.
@AxTantawy, The Tipping Point
![Page 38: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/38.jpg)
Epidemics are sensitive to the conditions and circumstances of the times and places in which they
occur- the context
@AxTantawy, The Tipping Point
![Page 39: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/39.jpg)
Two Context Rules
1. The Good Samaritan
Theory
2. Channel Capacity
@AxTantawy, The Tipping Point
![Page 40: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/40.jpg)
“The convictions of your heart and the actual contents of your
thoughts are less important, in the end, in guiding your actions than
the immediate context of your behavior.”
1. The Good Samaritan
Theory
@AxTantawy, The Tipping Point
![Page 41: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/41.jpg)
Amount of space in our brain for certain kinds of
information
2. Channel Capacity
@AxTantawy, The Tipping Point
![Page 42: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/42.jpg)
How to Achieve Successful Epidemics???
@AxTantawy, The Tipping Point
![Page 43: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/43.jpg)
How to Achieve Successful Epidemics???
1. Change is possible.
2. transform behavior
3. 80/20 Rule.
@AxTantawy, The Tipping Point
![Page 44: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/44.jpg)
Change is possible. Simply think different
1.
@AxTantawy, The Tipping Point
![Page 45: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/45.jpg)
2. People can radically transform their behavior /beliefs if given the right kind of motivation.
@AxTantawy, The Tipping Point
![Page 46: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/46.jpg)
3. The 80/20 Rule
Only takes the smallest infractions to cause the
smallest changes. Just requires the slightest push in the right
direction.
@AxTantawy, The Tipping Point
![Page 47: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/47.jpg)
Three
elements you can create
@AxTantawy, The Tipping Point
1 Law of the Few
2
Stickiness Factor
3
Power of Context
![Page 48: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/48.jpg)
Conclusion
It is all about
Right people, with the Right message, at the Right time & place.
@AxTantawy, The Tipping Point
![Page 49: The tipping point @ax tantawy 2011](https://reader034.vdocuments.site/reader034/viewer/2022051819/54c612174a795949518b45a7/html5/thumbnails/49.jpg)
Advice FOCUS , TEST & BELIEVE
@AxTantawy, The Tipping Point