The Three Ways We PersuadeThe Three Ways We Persuade

1.1. Ethos (hand)Ethos (hand)

2.2. Logos (head)Logos (head)

3.3. Pathos (heart)Pathos (heart)

Where and when do people use persuasion?

1. Commercials (radio, TV, internet, etc.)

2. Written documents (articles, essays, newspapers, magazines, etc.)

3. When someone wants you to do something for them!!

What is What is ethosethos??

EthosEthos:: refers to the credibility, respect or refers to the credibility, respect or authority/expertise a person has.authority/expertise a person has.

Why use ethos as a method to persuade?

We tend to believe people whom we respect.

Celebrities we like and admire appear more believable.

An authority or expert on the subject can appear more trustworthy.

When a product suggests it is authentic or “just like the real thing”, we are more likely to buy it.

EthosEthos Example Example: :

Claim: Students should be allowed to use Claim: Students should be allowed to use cell phones during school hours.cell phones during school hours.–

Write supporting evidence to convince me using Write supporting evidence to convince me using ethosethos..

What is What is logoslogos??

LogosLogos:: persuading by the use of reasoning and logic. .

How to use logos as a method to persuade?

Facts, statistics (%, numbers)Facts, statistics (%, numbers) Visual chartsVisual charts

Research studiesResearch studies

Progressive Insurance Commercial

LogosLogos Example: Example:

Claim:Claim: Students should be allowed to use Students should be allowed to use cell phones during school hours.cell phones during school hours.–

Write supporting evidence to convince me using Write supporting evidence to convince me using logoslogos..

What is What is pathospathos??

PathosPathos: : appealing to emotions - convincing appealing to emotions - convincing you by how it makes you feel.you by how it makes you feel.

How to use pathos as a method to persuade?

Personal experience/anecdotesPersonal experience/anecdotes Anyone/anything you might care aboutAnyone/anything you might care about An appeal to pathos causes an audience not

just to respond emotionally, but to relate with the writer's/speaker’s point of view--to feel what the writer/speaker feels.

McDonalds CommercialState Farm Commercial

PathosPathos Example Example: :

Claim:Claim: Students should be allowed to use Students should be allowed to use cell phones during school hours.cell phones during school hours.–

Write supporting evidence to convince me using Write supporting evidence to convince me using logoslogos

RECAP VIDEO

Let’s see if we can predict how our little friend Ari will use ethos, logos and pathos to persuade his mother to order pizza for dinner.

I Want Pizza For Dinner!!I Want Pizza For Dinner!!