the third place ooh media
DESCRIPTION
In restaurant advertising targeted to college students. Media designed specifically for small enterprises in the online and offline space. Benefits: 1. Opportunity to serve relevant local messaging at every outlet 2. Use in-store offers to nudge prospective customers 3. Inexpensive method to reach targeted group Please get in touch us on [email protected] to know more about The Third Place Media.TRANSCRIPT
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Third Place Media
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What is the Third Place?
The Third Place is a social surrounding that exists between the two usual environments of home and college
in a students life.
HOME
The 1st Place The 2nd Place
COLLEGE
The 3rd Place
HANG-OUT
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What are the places we are looking at?
Places with inexpensive food and beverages
Places with close proximity to colleges.
Places where students habitually hang out on a regular basis.
Places where the decision to visit is made unconsciously.
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The Third Place Media is an in-restaurant OOH media vehicle that lets brands deploy custom, local messaging to the youth.
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The Current ScenarioWhat are the current pain points faced in reaching students outdoors?
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It’s Expensive!
OOH media is designed for big brands with deep pockets. Smaller brandsdo not have any option but digital to invest in.
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Audience Spillover
There is an audience spillover due to broad targeting. Current Emphasis is on “eyeballs” over “individuals”.
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Audience Spillover
OOH campaigns have very low engagement with the audience. Usually used to drive awareness for the product.
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What Do We Offer?How do we plan to solve these problems and what’s more we offer?
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More Accessible
The Third Place Media is going to be open new doors for products with lesser marketing budget. It’s going to be inexpensive.
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Better Targeting
Audience profile will be created using the college our outlet is close to.
The Third Place is mostly frequented by students of that particular college- leading to minimum audience spillage.
Use this targeting to deploy custom messaging at every outlet.
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Drive Engagement
Ensure greater Call To Action by incentivising particular actions.
For example, Download the Axis Bank Mobile App to get a free coffee at the outlet. Like “(Brand) Page” on Facebook, and your veg burger is on us!
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Jrny AdvantageHow does Jrny plan to hold advantage in this media?
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Why Jrny?
1. Sign exclusive partnerships with restaurants on a revenue sharing model.
2. Reach audience by coupling The Third Place Media with In-campus on ground activations.
3. Reach students from any particular college.
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What’s the impact? What will The Third Place lead to?
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More Options For Smaller Brands
The Third Place media gives small businesses a new media to reach their audiences. Traditionally, most of the marketing expenditure goes online.
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Apps + Websites
Apps and websites can now market themselves to their core TG. Increase downloads/Hits by handing out ‘real-world’ incentives for performing
virtual actions (Download, Like, etc)
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Events Industry
The events industry may tap into this to sell tickets for upcoming events, invite more audience, drive footfalls.
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Abhinandan Sridhar
+91 916 735 6210
Siddharth Sharma
+91 9167 095 245
Abhigyan Arora
+91 787 568 5638
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