the thinkingnetworks™ revolutioneeichen/spring_2015/class_notes/m_april_4... · the...

Tekelec Confidential1 I Tekelec. For What’s Next.This document is for informational purposes only, and Tekelec reserves the right to change any aspect of the products, features or functionality described in this document without notice. Please contact Tekelec for additional information and updates.

The Architecture for a New Era of Mobile Network Intelligence

The ThinkingNetworks™ Revolution

March 2013

Tekelec Confidential2 I Tekelec. For What’s Next. Tekelec Confidential2 I Tekelec. For What’s Next.

Mobile Network Market Dynamics

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A Radical Transformation is Underway

Official Telecoms Path Market DisruptionsUtility/Access Provider Digital Lifestyle Provider

LTE: Optimize the Network Smartphones: Optimize the DeviceCarrier-Managed Wi-Fi Free Wi-Fi Displacing Cellular

Telco Service Model• Subscriptions/usage• RCS/VoLTE• Roaming/interconnect• Network subscriber data• Network policy

Internet/OTT Service Model• Ads/Subsidized data usage• VoIP/IM/Social networking• Apple/Google ecosystems• Big data• Policy everywhere

Data/RAN Signaling Traffic Diameter Signaling traffic

Network: Hardware-Defined Converged Network/IT: Software-Defined


Consumers Want Digital Lifestyle Services


Source: Signals Research Group 2012 – sponsored by Tekelec

And are Willing to Pay More


Transformation is Impacting Revenues and Business Models


You’re at a Critical Juncture


If You Don’t Have a Solid Foundation

Signaling Traffic Growing Three Times Faster than Data Traffic!


You Can’t Scale through Virtualization


And You Can’t Deliver Personalized Lifestyle Services


A Better Way Forward

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The Evolution To ThinkingNetworksTM: Four Phase Strategy


Tekelec ThinkingNetworks™ Vision

New DiameterNetwork

ThinkingNetworks™Policy DirectedSDN ControllerAdvanced Analytics

Network EventListener

MobileSocial™

Mobile PolicyGateway

OTT Application Manager

MobileSocialRepository

CloudXG™CloudXG™

Flow ManagerCloudXG™Virtualizer

CloudXG™Orchestrator

PCRFPCRFPCRF DSRDSRDSR SPRSPRSPR


Phase 1: The New Diameter Network


The New Diameter Network

New DiameterNetworkPCRFPCRFPCRF DSRDSRDSR SPRSPRSPR


Network Congestion Leads to Customer Dissatisfaction, which Leads to Customer Churn, which Cripples Profitability

Spec

trum RAN

2G BTS

Back HaulLinks

GPRS1xRTT

RAN

3G Node B

Back HaulLinks

RNC

HSPAEV-DO A

SMSCVLR Pre-Paid

PSTN

SS7 HLRHLRHLRVLRA-Interface

MSC

HLR

RoamerMSC

Spec

trum

CorpEmail

Spec

trum

BSC

AAA

RA

DIU

S

MetroAggregation

ManagedIP

GPRS

FWNAT

Router

P-GWS/GW IP Backbone www

IPX/GRX

SGSNSGSN GGSNGGSN

SGSNSGSN

Limited CapacityCreates Choke Points

In the NetworkCongestion may cause some users to become dissatisfied and Churn


Surge in Data Demand led to Customer Satisfaction Problems due to Inadequate Network Capacity

Congestion is occurring today for carriers at the forefront of the revolution


Operators are Implementing Several Solutions

Near Term: Better ways to price and package solutions for consumers Acquisition of more or new Spectrum Network assisted Wi-Fi offload solutions

Long Term: Move to 4G Long Term Evolution Networks Implement Policy control and enforcement to Strategically

Allocate Valuable Network Resources Provide more grades of service with different Quality Of

Experience at different price points Use Deep Packet Inspection and Video Optimization as Policy

Enforcement Points


Spec

trum

Faster Network

Progressive Operators Introduce 4G LTE Networks“Its not just a faster network, it’s a smarter network” A Service Provider CTO

RAN

2G BTS

Back HaulLinks

GPRS1xRTT

RAN

3G Node B

Back HaulLinks

RNC

HSPAEV-DO A

SMSCVLR Pre-Paid

PSTN


MSC

HLR

RoamerMSC

CorpEmail

Spec

trum

BSC

RAN

4G eNode B

Back HaulLinks

LTE MetroAggregation

ManagedIP

EPC

FWNAT

Router

P-GW

Evolved Packet Core

SGSNSGSN

S/GW IP Backbone www

IPX/GRX

LTE provides not only more efficient Radio Access Network, with more Throughput/Hz, but also the LTE core network control plane, which incorporates intelligent Policy Control

DPI Video Opt.

LTE Core Network PCRF Policy

Subscriber Data

Charging

Mobility

IMS

Roaming

DEA

S-CSCF

UDR

UniversalData

MME

OFCS

Policy ControlResource Function

HSS

AAA

Smarter Network


Spec

trum

LTE Core Network PCRF

Policy

HSS

AAA

Subscriber Data

Charging

Mobility

IMS

Roaming

DEA

S-CSCF

UDR

UniversalData

MME

OFCS

Policy Manages Congestion with Strategic AllocationTo Maximize Utilization of Scarce Network Resource for Most Valuable Traffic

Spec

trum RAN

2G BTS

Back HaulLinks

GPRS1xRTT

RAN

3G Node B

Back HaulLinks

RNC

HSPAEV-DO A

SMSCVLR Pre-Paid

PSTN


MSC

HLR

RoamerMSC

Spec

trum

CorpEmail

Spec

trum

BSC

LTE

RAN

4G eNode B

Back HaulLinks

MetroAggregation

ManagedIP

EPC

FWNAT

Router

P-GW

Evolved Packet Core

SGSNSGSN

DPI Video Opt.S/GW IP Backbone www

IPX/GRX

Intelligent policy control is mission critical for LTE Networks, enabling operators to provide more efficient control over traffic and revenue flows


Diameter


Spec

trum


Policy

HSS

AAA

Subscriber Data

Charging

Mobility

IMS

Roaming

DEA

S-CSCF

UDR

UniversalData

MME

OFCS


Spec

trum RAN

2G BTS

Back HaulLinks

GPRS1xRTT

RAN

3G Node B

Back HaulLinks

RNC

HSPAEV-DO A

SMSCVLR Pre-Paid

PSTN


MSC

HLR

RoamerMSC

Spec

trum

CorpEmail

Spec

trum

BSC

LTE

RAN

4G eNode B

Back HaulLinks

MetroAggregation

ManagedIP

EPC

FWNAT

Router

P-GW

Evolved Packet Core

SGSNSGSN


IPX/GRX

Premium subscriber traffic is automatically and contextually recognized and prioritized,even in the presence of congestion, while other traffic is managed, yielding higher profits


Diameter

Sub Type: 1st Class Location: Roaming NYC Network: Congested Content Corp Email Priority: Top Level

Charging: In Quota Bandwidth: High


Spec

trum


Policy

HSS

AAA

Subscriber Data

Charging

Mobility

IMS

Roaming

DEA

S-CSCF

UDR

UniversalData

MME

OFCS


Spec

trum RAN

2G BTS

Back HaulLinks

GPRS1xRTT

RAN

3G Node B

Back HaulLinks

RNC

HSPAEV-DO A

SMSCVLR Pre-Paid

PSTN


MSC

HLR

RoamerMSC

Spec

trum

CorpEmail

Spec

trum

BSC

LTE

RAN

4G eNode B

Back HaulLinks

MetroAggregation

ManagedIP

EPC

FWNAT

Router

P-GW

Evolved Packet Core

SGSNSGSN


IPX/GRX


Diameter

Sub Type: 1st Class Location: Roaming NYC Network: Congested Content Corp Email Priority: Top Level

Charging: In Quota Bandwidth: High

Premium subscriber traffic is automatically and contextually recognized and prioritized,even in the presence of congestion, while other traffic is managed, yielding higher profits



Policy

HSS

AAA

Subscriber Data

Charging

Mobility

IMS

Roaming

DEA

S-CSCF

UDR

UniversalData

MME

OFCS

The Language of the LTE Control Plane is DiameterAnd Every Network Element Can Potentially Connect to Every Other Element

RAN

2G BTS

Back HaulLinks

GPRS1xRTT

RAN

3G Node B

Back HaulLinks

RNC

HSPAEV-DO A

SMSCVLR Pre-Paid

PSTN


MSC

HLR

RoamerMSC

CorpEmail

Spec

trum

BSC

LTE

RAN

4G eNode B

Back HaulLinks

MetroAggregation

ManagedIP

EPC

FWNAT

Router

P-GW

Evolved Packet Core

SGSNSGSN


IPX/GRX

Diameter is a rich, stateful protocol that allows Policy to be applied to every network element in the core network and on every flow in the transport network

Diameter

PCRF


Diameter is Introduced and it is Bigger than RADIUS

RADIUS Diameter

R – RemoteA – AccessD – DialI – InU – UserS – Service

Meaning:

Functions:• Authentication• Authorization• Accounting

Meaning:“Bigger than RADIUS”

Functions:• Authentication• Authorization• Accounting• Security• Policy Control• Policy Enforcement• Mobility Management• Roaming• IMS Voice/Video/UC• OTT Federation• More…

Initial 3GDiameter Focus

The New DiameterNetwork


Cloud ComputingData Center

Spec

trum

LTE Core Network

Policy

HSS

AAA

Subscriber Data

Charging

Mobility

IMS

Roaming

DEA

S-CSCF

UDR

UniversalData

MME

OFCS

LTE Architecture Requires The New Diameter NetworkDiameter is No Longer Just A Protocol, It must Now Be A Reliable Network

Spec

trum RAN

2G BTS

Back HaulLinks

GPRS1xRTT

RAN

3G Node B

Back HaulLinks

RNC

HSPAEV-DO A

SMSCVLR Pre-Paid

PSTN


MSC

HLR

RoamerMSC

Spec

trum

CorpEmail

Spec

trum

BSC

LTE

RAN

4G eNode B

Back HaulLinks

MetroAggregation

ManagedIP

EPC

FWNAT

Router

P-GW

Evolved Packet Core

SGSNSGSN


IPX/GRX

The New Diameter Network must provide a reliable & scalable signaling platform upon which carriers can efficiently build LTE Core Networks – and this is delivered by the Diameter Signaling Router

New DiameterNetwork

www

PCRF MPG OTT/AM

OTT API


IP Backbone

IPX/GRX

Full Mesh Architectures - Complex & Difficult to ManageThere are often Multiple Servers for Each Function

DEA

ManagedIP

EPC

FWNAT

Router

P-GW

Evolved Packet Core

SGSNSGSN

DPI Video Opt.

CorpEmail

www

Spec

trum


Back Haul Links

RAN

4G eNode B

S/GW

HSS

HSS

HSS

OCS

OFCS

OCS

MME

MME

MME

SBC

Sig GW

DIH

UDR

MSR

I-CSCF

S-CSCF

P-CSCF

PCRF PCRF PCRF

Home Subscriber ServerSubscriber Data

Online & OfflineCharging Server

Pre Paid/Post Paid Billing

Mobility Management EntityTower to Tower Hand-Offs

IP Multimedia SubsystemCall Session Control Function

Universal Data Repository

LTE Core Network

Diameter Edge AgentData Roaming to

Other Mobile Networks

Charging

SubscriberData

Roaming

IMS

Mobility

Policy

UniversalData

Diameter requires point-to-point connections between every Diameter network element wishing to communicate – which can lead to complex and unwieldy mesh network architectures.




IP Backbone

IPX/GRX

Diameter Routing Agents are Introduced for ScalabilityDRAs can be within a Network Element or Independent

ManagedIP

EPC

FWNAT

Router

Evolved Packet Core

SGSNSGSN

CorpEmail

www

Spec

trum


Back Haul Links

RAN

4G eNode B

S/GW

MME

MME

MME

DIH

UDR

MSR

HSS

HSS

HSS

OCS

OFCS

OCS

I-CSCF

S-CSCF

P-CSCF

SBC

Sig GW

PCRF PCRF PCRF

P-GW Video Opt.DPI

DRA

DRA

DRA

DRA

DRA

DEA

DRA

DRA







LTE Core Network

Charging

SubscriberData

Roaming

IMS

Mobility

UniversalData

Policy

Diameter Routing Agents (DRAs) provide stateful load balancing, overload throttling, failover redirection along with other network functions




IP Backbone

IPX/GRX

Tekelec’s DSR as a DRA Solves Interoperability ProblemsThe DSR provides DRA Functionality Enabling “Best of Breed” Choices

ManagedIP

EPC

FWNAT

Router

Evolved Packet Core

SGSNSGSN

CorpEmail

www

Spec

trum


Back Haul Links

RAN

4G eNode B

S/GW

MME

MME

MME

DIH

UDR

MSR

HSS

HSS

HSS

OCS

OFCS

OCS

I-CSCF

S-CSCF

P-CSCF

SBC

Sig GW

PCRF PCRF PCRF

P-GW Video Opt.DPI

DSR

DSR

DSR

DSR

DSR

DSR

DSR

DSR

Home Subscriber ServerVendor A


Vendor B

Mobility Management EntityVendor C

IP Multimedia SubsystemVendor E

Universal Data RepositoryVendor D

LTE Core Network

Charging

SubscriberData

Roaming

IMS

Mobility

UniversalData

Policy

Tekelec’s DSR also provides network behavior consistency, which aids in reliability and problem resolution


Tekelec’s DSR Stateful Synchronized Redundancy

ManagedIP

EPC

FWNAT

Router

Evolved Packet Core

SGSNSGSN

Spec

trum


Back Haul Links

RAN

4G eNode B

S/GW







LTE Core Network



Charging

SubscriberData

Roaming

IMS

Mobility

UniversalData

Policy

DSRCore

SBC

Sig GW

SPR

UDR

MSR

HSS

HSS

HSS

OCS

OFCS

OCS

MME

MME

MME

PCRF PCRF PCRF

Video Opt.P-GW DPI

DSRDSR

IP Backbone

IPX/GRX

CorpEmail

www

I-CSCF

S-CSCF

P-CSCF

The DSR can be configured to provide full performance with complete hitless redundancy


Phase 2: CloudXG™


CloudXGTM

New DiameterNetwork

CloudXG™Flow Manager

CloudXG™Virtualizer




CloudXG™ Is…

The “Cloudification” of Telco Network Infrastructure COTS cloud computing platform Network Functions Virtualization (NFV) with carrier class reliability Dynamic resource allocation of network applications Extensive elastic scalability of network resources

CloudXGTM provides cost efficient, localized scalability and flexibility Operators leverage virtualization and software-defined network

(SDN) technologies to deliver dynamic and elastic scalability in terms of sessions, transactions, and throughput

Operators reduce capital and operational expenditures by creating more flexible network architecture and deployment options

Operators no longer need to build excess core network capacity to address peak usage as virtual resources can be temporarily moved to different locations based on changing traffic levels.


SDN and NFV

Software Defined Networking is a form of network-level virtualization in which the control plane is separated from the data plane and implemented in software Network Functions Virtualization leverages virtualization

technology for Telco Core Networks to achieve equipment consolidation and cost reductions Value Proposition of SDN and NFV:

The ability to innovate within the network for the purpose of competitive advantage

Increase the pace of evolution through software, instead of hardware Lower CAPEX and OPEX requirements due to use of common hardware

platforms and software management infrastructure Network Agility – Data Center, WAN, Enterprise, etc


CloudXGTM Architecture


CloudXGTM Evolution – Flow Manager

Leverages SDN technology within the Tekelec Cloud infrastructure Extensible OpenFlow controller Coordinates SDN needs of CloudXGTM and networking

under individual solutions Leveraged for IPFE load distributer Leveraged for SDN enhanced DSR

Value Dynamically manipulate traffic flows

entering or leaving the CloudXGTM

platform Cloud Orchestrator instructs the Cloud

Flow Manager to direct signaling flows to the newly instantiated Diameter resources in the cloud.

Clou

d XG

Clou

d XG

SDN

DSR

SDN

DSR

SDN

IPFE

SDN

IPFE

SDN

Flow ManagerFlow Manager

Net Conductor

DSRDSR


CloudXGTM Evolution – Orchestrator

Provides multi-product orchestration for full cloud deployments Coordination with broader NFV

orchestration Value

Decides when additional NDN compute resources are needed and instructs Virtualizer and Flow Manager to instantiate additional applications within available physical hardware resources

Single orchestration point for all Tekelec products

DSRDSR

TKLC VirtualizationOrchestrator


PCRFPCRF

NFV Virtualization Orchestrator



CloudXGTM Evolution – Hierarchical Orchestration

Multiple levels of orchestration supporting multi-tenant deployment scenarios Tekelec, NFV, Operator, 3rd party

cloud provider

Distributed intelligence Business logic where it makes

sense

Inter-Orchestrator interfaces Facilitate deployment and

interoperability





Virtualization OrchestratorVirtualization Orchestrator


Phase 3: MobileSocial™


MobileSocial

New DiameterNetwork

MobileSocial™






MobileSocial Provides

Opt-in based personalized individual service to subscribers Dynamic, real-time, Social Graph enhanced, contextual

relevance for targeted Ads/offers/recommendations Multi-screen video and multi-screen Ads that each are

separately contextually chosen Gives the mobile operator an opportunity to participate in

the ecosystem of the growing ‘Digital Lifestyle’ market for advertising and payments


Advertising is Moving from Broadcast to PointCastAnd Mobile Networks will Provide The Contextual Intelligence

Broadcast NarrowcastPointcast

Content AttractantMedium

Advertisers

For delivering contextual ads that are relevant to each individual, which is preferred by the viewer, and can be more effective for the advertisers

Mobile


B’Cast TV

Financial/Pmts

Social Networks

Ad Networks

Content/Apps

MobileSocial Federation with OTT EcosystemSubscribers “Opt In” for a more effective Personalized Service

ManagedIP

EPC

FWNAT

Router

Evolved Packet Core

SGSNSGSN

Spec

trum


Back Haul Links

RAN

4G eNode B

S/GW





LTE Core Network



Charging

SubscriberData

Roaming

IMS

Mobility

UniversalData

Policy

DSRCore

SBC

Sig GW

DIH

SPR

UDR

HSS

HSS

HSS

OCS

OFCS

OCS

MME

MME

MME

MPG PCRF OTT/AM

Video Opt.P-GW DPI

DSRDSR

IP Backbone

IPX/GRX

CorpEmail

www

I-CSCF

S-CSCF

P-CSCF

DSR

OTT API

MSR API

Big Data

MSR DBMSRFE

www

MobileSocial Repository (MSR) leverages “Big Data” unstructured data base technology (such as Hadoop or Cassandra) to learn and accumulate subscriber behaviors, norms, preferences, and connections to offer more Personalized Service


B’Cast TV

Financial/Pmts

Social Networks

Ad Networks

Content/Apps

MobileSocial Leverages Operator IntelligencePersonal Data is Anonymized into an Anonymous Personalized Profile (APP) for OTT Engagement

ManagedIP

EPC

FWNAT

Router

Evolved Packet Core

SGSNSGSN

Spec

trum


Back Haul Links

RAN

4G eNode B

S/GW

LTE Core Network



Charging

SubscriberData

Roaming

IMS

Mobility

UniversalData

Policy

DSRCore

SBC

Sig GW

DIH

SPR

UDR

HSS

HSS

HSS

OCS

OFCS

OCS

MME

MME

MME

MPG PCRF OTT/AM

Video Opt.P-GW DPI

DSRDSR

IP Backbone

IPX/GRX

CorpEmail

www

I-CSCF

S-CSCF

P-CSCF

DSR

Sub TypeDevice Type

Home LocationCurrent Location

AuthorizationBilling Zip+4Age/Family

PrePaid/PostPaidBilling/Pmt HistoryPurchasing HistoryCredit/Debit Card

Rate PlanCurrent Status

Current Cell SiteVisible Cell Sites

Coverage Condition

Current CongestionNetwork CapacityBW ConsumptionRelative Priority

Content DestinationContent Type

Relative PriorityClick Throughs

Dwell Time

Roaming PatternsRoaming Content

ConsumptionRoaming Rates

Calling PatternsSocial GraphText PatternsVoice/Video Capability

Recent Call Intensity

Other Operator Systems:Other Operator Systems:Address Book

PhotosBilling Data

CDRs from 2G/3G

Internet Social GraphAge/Gender

FriendsLikes/DislikesFriends Likes

Purchase HistoryBrowsing Cookies

OTT API

MSR API

Big Data

MSR DBMSRFE

www



B’Cast TV

Financial/Pmts

Social Networks

Ad Networks

Content/Apps

MobileSocial Big Data Learns Histories and PatternsPersonal Data is Anonymized into an Anonymous Personalized Profile (APP) for OTT Engagement

ManagedIP

EPC

FWNAT

Router

Evolved Packet Core

SGSNSGSN

Spec

trum


Back Haul Links

RAN

4G eNode B

S/GW

LTE Core Network



Charging

SubscriberData

Roaming

IMS

Mobility

UniversalData

Policy

DSRCore

SBC

Sig GW

DIH

SPR

UDR

HSS

HSS

HSS

OCS

OFCS

OCS

MME

MME

MME

MPG PCRF OTT/AM

Video Opt.P-GW DPI

DSRDSR

IP Backbone

IPX/GRX

CorpEmail

www

www

I-CSCF

S-CSCF

P-CSCF

DSR

Sub TypeDevice Type

Home LocationCurrent Location

AuthorizationBilling Zip+4Age/Family

PrePaid/PostPaidBilling/Pmt HistoryPurchasing HistoryCredit/Debit Card

Rate PlanCurrent Status

Current Cell SiteVisible Cell Sites

Coverage Condition

Current CongestionNetwork CapacityBW ConsumptionRelative Priority

Content DestinationContent Type

Relative PriorityClick Throughs

Dwell Time

Roaming PatternsRoaming Content

ConsumptionRoaming Rates

Calling PatternsSocial GraphText PatternsVoice/Video Capability

Recent Call Intensity

Internet Social GraphAge/Gender

FriendsLikes/DislikesFriends Likes

Purchase HistoryBrowsing Cookies

Other Operator Systems:Other Operator Systems:Address Book

PhotosBilling Data

CDRs from 2G/3G


OTT API

MSR API

Big Data

MSR DBMSRFE


B’Cast TV

Financial/Pmts

Social Networks

Ad Networks

Content/Apps

Without Personalization, Ads are Generic, UntargetedWhich result in lower click throughs, lower consumer purchases, Spammed Users

ManagedIP

EPC

FWNAT

Router

Evolved Packet Core

SGSNSGSN

Spec

trum


Back Haul Links

RAN

4G eNode B

S/GW

LTE Core Network

Charging

SubscriberData

Roaming

IMS

Mobility

UniversalData

Policy

DSRCore

SBC

Sig GW

DIH

SPR

UDR

HSS

HSS

HSS

OCS

OFCS

OCS

MME

MME

MME

MPG PCRF OTT/AM

Video Opt.P-GW DPI

DSRDSR

IP Backbone

IPX/GRX

CorpEmail

www

I-CSCF

S-CSCF

P-CSCF

DSR

Big Data

The Ad Avail goes to a generic untargeted Ad placement, is

invisible to viewer, or is considered spam

MSR DBOTT API

MSR API

www

MSRFE

Subscriber wants to stream video content from HULU

The Ad that gets chosen is generic, the same for all viewers regardless of context – Low CPM

Mobile Operator does not participate in Digital Media Ecosystem other than for basic transport


B’Cast TV

Financial/Pmts

Social Networks

Ad Networks

Content/Apps

MobileSocial Enables Targeted, Higher Value Ads to be SelectedMore Relevant to the Subscriber, More Effective for the Advertiser, More Revenue for Ad Delivery

ManagedIP

EPC

FWNAT

Router

Evolved Packet Core

SGSNSGSN

Spec

trum


Back Haul Links

RAN

4G eNode B

S/GW

LTE Core Network

Charging

SubscriberData

Roaming

IMS

Mobility

UniversalData

Policy

DSRCore

SBC

Sig GW

DIH

SPR

UDR

HSS

HSS

HSS

OCS

OFCS

OCS

MME

MME

MME

MPG PCRF OTT/AM

Video Opt.P-GW DPI

DSRDSR

IP Backbone

IPX/GRX

CorpEmail

www

www

I-CSCF

S-CSCF

P-CSCF

DSR

APP

Big Data

10% OffF1 Race Sale

The Ad Avail goes to a subscriber who is already interested in

seeing/discovering ad/offer, and often clicks through

The Ad that gets chosen is targeted, contextual, relevant

– Very High CPM

Dynamic Ad InsertionAd Avail: Query MSR throughthe MSR FE to get Targeting

Intelligence

Big Data

OTT API

MSR API

MSRFE

Zip Demo:Location:

Profile:Gender/Age:

Proximity:Last Like:

Friends Like:

AffluentRoam: SingaporeGlobal TravelerMale 45Premium MallF1 RaceRolex, Tag Huer

MSR DB

Mobile Operator now earns a share of the High Growth Social Media Enhanced Advertising Revenue Stream


B’Cast TV

Financial/Pmts

Social Networks

Ad Networks

Content/Apps

MobileSocial Enables Targeted, Higher Value Ads to be SelectedMore Relevant to the Subscriber, More Effective for the Advertiser, More Revenue for Ad Delivery

ManagedIP

EPC

FWNAT

Router

Evolved Packet Core

SGSNSGSN

Spec

trum


Back Haul Links

RAN

4G eNode B

S/GW

LTE Core Network

Charging

SubscriberData

Roaming

IMS

Mobility

UniversalData

Policy

DSRCore

SBC

Sig GW

DIH

SPR

UDR

HSS

HSS

HSS

OCS

OFCS

OCS

MME

MME

MME

MPG PCRF OTT/AM

Video Opt.P-GW DPI

DSRDSR

IP Backbone

IPX/GRX

CorpEmail

www

I-CSCF

S-CSCF

P-CSCF

DSR

APP

Big DataBig Data

10% OffF1 Race Sale

Subscriber can get a Digital Coupon for a Physical Store Visit

Subscriber can “Buy Now”Online for immediate shipment

with stored credentials likeAmazon Prime

OTT API

MSR API

Zip Demo:Location:

Profile:Gender/Age:

Proximity:Last Like:

Friends Like:

AffluentRoam: SingaporeGlobal TravelerMale 45Premium MallF1 RaceRolex, Tag Huer

MSR DB

www

Operator can be involved in Purchase Transaction with Mobile Authentication and

Payment Authorization

Mobile Operator now earns a share of the High Growth Social Media Enhanced Advertising Revenue Stream


MobileSocial Intelligence can Aid Targeted Adds on TVDynamic Ad Insertion can access Relevance Data from MSR to Pick Targeted Ads

RAN

3G Node B

Back HaulLinks

RNC

HSPAEV-DO A

CorpEmailLTE

RAN

4G eNode B

Back HaulLinks

MetroAggregation

IPX/GRX

Ads in broadcast TV can become individualized and personalized, and targeted to what people are interested in, on TV, Tablet, Phone and PC, yielding more click-through traffic, “Buy Now”, and revenue

Spec

trum

Spec

trum

IP Backbone www


LTE Core Network

Charging

Subscriber Data

Roaming

IMS

Mobility

Universal Data

Policy

DSR Core

SBC

Sig GW

DIH

SPR

MSR

HSS

HSS

HSS

OCS

OFCS

OCS

MME

MME

MME

MPG PCRF OTT/AM

DSR DSR I-CSCF

S-CSCF

P-CSCF

DSR

Big Data

APP

ManagedIP

EPC

FWNAT

Router

P-GW

Evolved Packet Core

SGSNSGSN

DPI Video Opt.S/GW

Home

WiFi orFemto

TV

Broadcast TVCable/FiberHead End

IP/STB

B’CastTV

B’CastTV

B’CastTV

MSR API

The Smart Phone or Tablet “Associates” with the TV, through ANDSF or an App like an MSO’s

EPG or Remote

APP

Big Data

MobileSocial™ Intelligence can provide contextual, social, relevant targeting for each

device:TV, Tablet, Smart Phone

B’Cast TV

Financial/Pmts

Social Networks

Ad Networks

Content/Apps

www

Ad Avail: Which is Best Ad to deliver to this

subscriber right now?

MSRFE


CorpEmail

UnifiedComm.

Mobile Enterprise

LTE Core Network

HSS

AAA

Subscriber Data

Charging

Mobility

IMS

Roaming

DEA

S-CSCF

UDR

UniversalData

MME

OCS

OFCS

Analytics

MobileEnterprise is Enabled by Dynamic PolicyPriority Business Class Service, Reverse Charged to Enterprise, BYOD

RAN

3G Node B

Back HaulLinks

RNC

HSPAEV-DO A

LTE

RAN

4G eNode B

Back HaulLinks

MetroAggregation

ManagedIP

EPC

FWNAT

Router

P-GW

Evolved Packet Core

SGSNSGSN

DPI Video Opt.S/GW

IPX/GRX

Enterprises with mobile workforces can enable BYOD and enhanced security by establishing secure VPN tunnels to the Enterprise, which get priority QoS, and is reverse charged to the

central corporate bulk billing, eliminating individual expense reimbursement

Spec

trum

Spec

trum

Diameter

IP Backbone www

Sub Type:Location:Network:Content:Priority:

Charging:Bandwidth:

EconomyHomeCongestedM800 DataUpgradeReverse ChargeHigh

PCRF MPG

Secure VPN Tunnel with Business Class QoS and Reverse Bulk Charging



LTE Core Network

HSS

AAA

Subscriber Data

Charging

Mobility

IMS

Roaming

DEA

S-CSCF

UDR

UniversalData

MME

OCS

OFCS

Analytics

MobileEnterprise with Cloud Computing ServicesPriority Business Class Service, Reverse Charged to Enterprise, BYOD

RAN

3G Node B

Back HaulLinks

RNC

HSPAEV-DO A

CorpEmail

LTE

RAN

4G eNode B

Back HaulLinks

MetroAggregation

ManagedIP

EPC

FWNAT

Router

P-GW

Evolved Packet Core

SGSNSGSN

DPI Video Opt.S/GW

IPX/GRXSpec

trum

Spec

trum

Diameter

IP Backbone www


Charging:Bandwidth:


PCRF MPG

UnifiedComm.

Mobile Enterprise

Corp Email

Secure VPN Tunnel with Business Class QoS and Reverse Bulk Charging

Enterprises with mobile workforces can enable BYOD and enhanced security by establishing secure VPN tunnels to the Enterprise, which get priority QoS, and is reverse charged to the

central corporate bulk billing, eliminating individual expense reimbursement



LTE Core Network

HSS

AAA

Subscriber Data

Charging

Mobility

IMS

Roaming

DEA

S-CSCF

UDR

UniversalData

MME

OCS

OFCS

Analytics

Mobile Policy Gateway Enables Wi-Fi Offload SteeringTekelec Mobile Policy Gateway Allows Policy to Reach to the Handset

RAN

3G Node B

Back HaulLinks

RNC

HSPAEV-DO A

CorpEmailLTE

RAN

4G eNode B

Back HaulLinks

MetroAggregation

ManagedIP

EPC

FWNAT

Router

P-GW

Evolved Packet Core

SGSNSGSN

DPI Video Opt.S/GW

IPX/GRX

WiFi hotspot selection and credential distribution offers effective off-load while ensuring service continuity and Quality of Service

Spec

trum

Spec

trum

Diameter

IP Backbone www

PCRF MPG

MPG directs device to Roam/Authenticate to Selected

WiFi Network using ANDSF



LTE Core Network

HSS

AAA

Subscriber Data

Charging

Mobility

IMS

Roaming

DEA

S-CSCF

UDR

UniversalData

MME

OCS

OFCS

Analytics

Mobile Data 800 Service is Enabled by OTT App ManagerNew Business Model: Expand The Payer Base Beyond Subscribers

RAN

3G Node B

Back HaulLinks

RNC

HSPAEV-DO A

CorpEmailLTE

RAN

4G eNode B

Back HaulLinks

MetroAggregation

ManagedIP

EPC

FWNAT

Router

P-GW

Evolved Packet Core

SGSNSGSN

DPI Video Opt.S/GW

IPX/GRX

Content Providers such as Vacation Retailers may now choose to Pay to Upgrade the User Experience of viewing their video content so as to improve sales effectiveness.

Like 800 Voice calls, its free to the subscriber, better QoS, and Operator gets a Premium

Spec

trum

Spec

trum

Diameter

www

IP Backbone www


Charging:Bandwidth:


Upgrade Avail

Upgrade Avail

Confirm Upgrade; Payment

Confirm Upgrade; Payment

PCRF

OTT APIOTT/AM MPG


Phase 4: ThinkingNetworksTM


ThinkingNetworksTM

New DiameterNetwork

ThinkingNetworks™Policy DirectedSDN Controller

AdvancedAnalytics




ThinkingNetworks™The Evolution of Network Intelligence

ThinkingNetworksTM embodies an architectural and operational evolution of network capabilities to facilitate more efficient communications networks that: Provide more cost efficient scalability to meet the dynamic and

changing demands of subscribers Ensure appropriate QoS and QoE for subscribers who have paid

for such treatment and for services that require this type of treatment- Managed on demand, without having to over-provision all aspects of

the network

Support new and innovative business models and relationships with 3rd parties in real-time – without having to re-architect the network to deliver on these new opportunities


ThinkingNetworks™Intelligent Control Layer dynamically manages all aspects of the network

Device resources Determining appropriate access network to select, managing subscriber QoE,

directing personalized content and protecting the network from “chatty applications” by extending policy to the device

Network resources Allocating physical resources based on available bandwidth, bandwidth required,

applications being used, subscriber profiles, and time of day Signaling resources

Through intelligent Diameter signaling routing Compute resources

Virtualized control of network application using COTS hardware ensures that resources are available where and when needed, reducing hardware requirements and enabling elastic network streams for different types of services (e.g. M2M, Cloud, Best Efforts services, and OTT-subsidized services)

IP resources Via the Policy Directed SDN Controller, the intelligent control layer interacts with

IP resources


ThinkingNetworksTM Architecture


Tekelec ThinkingNetworks™ Vision

New DiameterNetwork

ThinkingNetworks™Policy DirectedSDN ControllerAdvanced Analytics


MobileSocial




CloudXG™CloudXG™

Flow ManagerCloudXG™Virtualizer




The Time is Now

Digital Lifestyle Providers Need ThinkingNetworks

the thinkingnetworks™ revolutioneeichen/spring_2015/class_notes/m_april_4... · the...

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