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The tech-savvy marketer is finally ditching the

spreadsheet—and here’s why

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Marketing is undergoing a massive transformation in order to meet the

demands of digitally empowered customers.

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“…Marketing is headed toward being on-demand—not just

“always on”, but also always relevant and responsive to the

consumer’s desire. For marketing, that means cutting through the

noise with pinpoint delivery.”

– “The coming era of ‘on-demand’ marketing,” McKinsey

Marketers have been given an overwhelming amount of technology to engage with customers.

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Gartner found that by 2017, the CMO will spend more on IT than the CIO.1

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Shockingly, however, with all this technology at their fingertips,

marketers are still planning and budgeting in spreadsheets!

Today’s marketers are too sophisticated for spreadsheets.

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Business decisions happen too quickly for marketing to be

sifting through spreadsheets to report out their spend-to-date…

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Or track down what amount of budget is left to spend…

Or even justify an increase in budget due to changing market demand.

This inability to adjust the plan and budget, based on changing business

objectives, will put marketing at a significant disadvantage.

CMOs cannot rely on data that is days or weeks old.

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You need a planning tool that enables marketing to proactively

respond to change—course correcting to the plan as needed.

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Or track down what amount of budget is left to spend…

You need a planning tool that helps identify opportunities for marketing improvement and

optimized spend.

Or even justify an increase in budget due to changing market demand.

You need a planning tool that can evaluate di�erent business scenarios and measure their impact to marketing spend,

resources, and revenue forecast.

With Anaplan’s Marketing Resource Management, transform your marketing

department from a cost center to a profit center.

CMOs cannot rely on data that is days or weeks old.

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And finally, once and for all, ditch planning and budgeting in cumbersome spreadsheets.

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You need a planning tool that enables marketing to proactively

respond to change—course correcting to the plan as needed.

Learn about Anaplan’s

Marketing Resource Management

Request a personal demo todayanaplan.com/demo

You need a planning tool that helps identify opportunities for marketing improvement and

optimized spend.

SOURCES

1. Gartner, “By 2017 the CMO will spend more on IT than the CIO,” Gartner Webinar, presented January 3, 2012. Accessed November 3, 2015. http://my.gartner.com/portal/server.pt%3Fopen%3D512%26objID%3D202%26mode%3D2%26PageID%3D5553%26ref%3Dwebinar-rss%26resId%3D1871515.