The TecChannel Expert Community

-More Knowledge Together

The network for IT experts

The TecChannel Expert Community is the knowledge network for all technical IT experts and IT managers. Community members receive a bundle of all relevant practical information.

The exchange of information and networking within the community enable members to manage their constantly growing volume of IT tasks more efficiently.

The product-oriented concept of the TecChannel Expert Community provides IT experts at all times with other participants who are facing similar challenges or are working with comparable IT infrastructure. If someone has a question, an evaluation system gives him the facility to quickly find suitable community members and to grade their professional qualification.

Functions

Users post their own profile and use the community for extensive communication purposes.

Personal home page with relevant news, tests, questions and articles from the community as well as from other websites.

Evaluation system + search function leads to experts in specific categories - such as specialists in security and network infrastructure or in individual products and product groups. (coming soon)

Participation in TecChannel reader tests (specialist users)

Functions

- Communicator

(Profile, news, etc.)

Flexible info module:

- e.g. article from spec.

subject areas

- Product news

- Workshops

- etc.

- Personal home page

Community advertising options - overview

Reader test.

Personal mailshots

Telegrams.

Expert Groups

Expert recruitment

Display ads including targeting

Community advertising options - Reader test

Selected readers test the product provided.

The results are published in the specific product area.

The results and the comments produced achieve high reach figures and a "word of mouth" effect on the web.

The sponsor has the facility to comment on the test.

Comprehensive promotional measures accompany the test.

Pricing - Reader test

Scope: Detailed tests

Special: Evaluation function for sponsor

Position of the test results: In the product area

Application: Home pages of members (MPU)

Period: Product-specific (from one month)

Package: More than 2 million PIs through advertising, sponsorship of the product area, high market research input, leads for the testers

Price: from € 5,000

Community advertising options – Personal mailshots

Individual mailshots to community members

Selection of individual recipient criteria possible (product interest, position, company size, etc.)

Individual design of a high-quality HTML mailshot

Short-term opportunity to reach a highly relevant (registration of community members!!) target group

Pricing - Mailshots

Scope: Approx. 1,000 characters including images, etc.

Link: To the customer's landing page

Recipients: Selected community members

Price: CPM € 800 + € 500 production

Community advertising options - Telegrams

The telegram is an exclusive text insertion on the individual home page

of each user.

Landing page/

customer website

Pricing - Telegrams

Scope of telegram: 500 characters

Link: To the customer's landing page

Position of telegram: Exclusively on the home page

Period: 1 month

Price: CPM € 210

Community advertising options – Expert Group

An "Expert Group" is a group in which users are invited by telegram to a group. Various customer retention measures can be implemented in a group.

A sample package:

Initial invitation: Mailshot linked to the Expert Group

2 days,

Reminder I: Telegram linked to the Expert Group

2 days,

Reminder II: Mailshot linked to the Expert Group

2 days,

Duration of group: 60 days exclusive

Price: from € 10,000

Key feature - Expert Group

Groups bring users with the same interests in products and technologies together at a pan-regional level

The aim is to have multiple groups, the topics of which are as diverse as the components in a server room.

The groups are useful for sharing ideas, but they also have a targeting function.

A few examples: blade servers, virtualisation, data leakage, green IT, etc.

Expert Groups are always very individual communication concepts, which are produced jointly with agencies/customers.

IT careers – Expert recruitment

Use the TecChannel community to present your company to users and find your ideal candidates.

Flow – two paths lead to ideal candidates:

You also generate additional awareness by inserting a telegram directly in your company profile with a link to your job description

Your company is linked MPU, wallpaper or mailshot for a duration defined in a heading.

Display ads

Leader board

728 x 90 pixels

Display ads

Skyscraper

120 x 600 pixels

Display ads

MPU

300 x 250 pixels

Prices (CPMs)

Leader board Skyscraper MPU Wallpaper

(CPM) (CPM) (CPM) (Day)Home page € 180 € 190 € 210 € 800

Subject € 200 € 210 € 230 € 500

areas

Surcharge on the CPM for targeting: 25% for 1st criterion, 40% for the 2nd and 3rd criteria respectively. Max. 3 criteria bookable.

Minimum booking budget Customer discount tariff

is € 1,000 2,500 5%

5,000 7.5 %

7,500 10%

from 10,000 12%

All prices are valid from 07/2008. (CPM = Cost per thousand). All prices are subject to statutory VAT.

Targeting (coming soon)

Targeting offers ideal target group definition for efficient advertising:

Bookable criteria:

Position Company size Industry

A percentage surcharge is added to the standard CPM for the advertising medium booked for each criterion:

1 criterion: 25% surcharge on the standard CPM

2 and/or 3 criteria: 40% surcharge on the standard CPM

The criteria can be combined with one another as required. Max. 3 criteria bookable.

We look forward to your call

Jan Hantke Advertising Manager Telephone: +49 (0)89/3 60 86 – 628 Email: jhantke@TecChannel.de

IDG Business Media GmbHLyonel-Feininger-Straße 26D-80807 Münchenhttp://www.TecChannel.de

Alexandra GorskiKey Account ManagerTelephone: +49 (0)89/3 60 86 – 592Email: agorski@TecChannel.de

Carolin Grünwidl

Trainee Media Consultancy Telephone: +49 (0)89/3 60 86 – 778Email: cgruenwidl@TecChannel.de