The target audience for my advert is for students and adults who play a lot of football for school or a team. My advert advertising Football boots will be shown all over Sky Sports as everybody watching Sky Sports will be into sport and probably a large majority of them will be into football. I will be hoping to show my advert in-between Football matches shown live on Sky Sports. The standards Occupational Classification for my advert are (C2 & B).

The selected area from the Geodemography for my advert will be the wealthy that may be able to afford them as well as the sporty and good footballers.

I have chosen this age group as this is the most appropriate age group for these football boots. This is because anyone under 16 won’t be purchasing such expensive boots and the same goes to anybody over the age o0f about 40. As each type of boot varies in quality of leather and the boot itself varies on price from about £30 to up to £289! So a lot of people will go for the cheaper versions. By advertising the highest quality of boots will give to viewers a view of the top quality, best possible boots on the market at the moment.

My advert will be showing the viewers that the boots are good for all scenarios in a football match unlike many other boots. I have selected to show my advert on Sky Sports because everybody who watches Sky Sports will be into sport and probably Football as it’s the most showed and watched sport on TV in the UK for years. This will result in a larger more concentrated audience resulting in more sales.