WEB x

“The Talk”

WEB x

Congrats, it’s a Website

WEB x

“Come and see our Website”

WEB x

“Such a Pretty Website”

WEB x

“First Words”

WEB x

Growth Spurt

WEB x

Going through Phases

[Skip Intro]

eAnything

WEB x

Parents

I.T.Communications

WEB x

Friends

WEB x

Leaving the Nest

WEB x

Journey to Finding One’s Self

WEB x

Defining Purpose

WEB x

Redefined Self

I’m Special, Unique and

Wanted

WEB x

Focus on What Customer Wants

WEB x

Resistance

WEB x

The Old Proverb

“If you post it, they will not automatically come.”

- Geoff Hunt (2004, unpublished)

WEB x

Customers

800,000

1,500,000

2009 2013

WEB x

Pages on Site

4,500

2,000

2009 2013

WEB x

Customer’s Time to Find Answer

3 minutes

2 minutes

2009 2013

WEB x

Dissatisfaction Rate (Feedback)

55%

30%

2009 2013

WEB x

Customers from Search (Google)

35%

68%

2009 2013

WEB x

Dividend

WEB x

Beach Water Results

2009 2010 2011 2012 2013 20140

20000

40000

60000

80000

100000

120000

Beach Customers

DesktopMobileTotal

WEB x

Rise of Mobile = Immediate

Task: Is it safe to swim at my favourite beach? RIGHT NOW

WEB x

What Customers Want Now

WEB x

Understanding your Customer

It’s CLOSED ?!?Where do I go now?

WEB x

Food Inspections

WEB x

Had to Start Fresh

WEB x

Restaurant Inspections

Task: Which restaurant should I eat at?RIGHT NOW

NOT

^

WEB x

Launched August 2012

WEB x

Search Engine Optimized

WEB x

Launch was Just the Beginning

mandrin, manadrin, mandarian,mandrian, mandarine, mandorin,mandirin, mandrine, manderine,manderin, manderian, manderan,mander, mandaron, manderine,mandrain, mamdarin

WEB x

Tuesday, January 22, 2013

100,000

50,000

WEB x

Summary: Focus On

- Content unique to your organization’s services

- Remove the weeds- Tasks: What your customers want

to do (RIGHT NOW)

WEB x