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  • 2012.08.21

    2013 SYS4U I&C All rights reserved.

    UX UX Planning Training Course

    THE SYS4U DOCUMENT

    2013. 01. 10

    2012. 11.15 ~ 2012. 12. 7( 5) () / UX UX Planning Training Course

    .

  • THE SYS4U PAPER 2013 | 2

    I. UX

    II. UX

    III. UX

    IV. UX

    V. UX /

    VI.

  • THE SYS4U PAPER 2013 | 3

    I. UX

    1. (User Experience) 2. (User Experience Design) 3. UX

  • THE SYS4U PAPER 2013 | 4

    I. UX

    1. (User Experience)

    (User Experience) , , / . , , . , , , , . , .

    (User Experience)

  • THE SYS4U PAPER 2013 | 5

    I. UX

    (User Experience)

    UX Fancy , .

    .

    .

    // .

    // , , , , .

    1. (User Experience)

  • THE SYS4U PAPER 2013 | 6

    I. UX

    ?

    Design

    ?

    Understand

    1. (User Experience)

  • THE SYS4U PAPER 2013 | 7

    I. UX

    . 1

    (///) UX . UX .

    . 2

    UX , . (Unmet Needs) .

    , , . 2

    , , How-to .

    1. (User Experience)

  • THE SYS4U PAPER 2013 | 8

    I. UX

    2. (User Experience Design)

    (User Experience Design)

    , . , , , . , , , , , . , , , , .

  • THE SYS4U PAPER 2013 | 9

    I. UX

    (User Experience Design)

    UX Design / .

    Mind-set .

    , , (NUI) UX Design , . UX UX .

    .

    UX Design . UX Design .

    .

    2. (User Experience Design)

  • THE SYS4U PAPER 2013 | 10

    4 4 .

    UX User Behavior User Attitudes

    User Motives

    User Needs

    Needs

    .

    .

    .

    Motives

    .

    .

    .

    Attitudes

    ,

    .

    .

    .

    Behavior

    .

    , .

    I. UX

    3. UX

  • THE SYS4U PAPER 2013 | 11

    I. UX

    3. UX

    Context :

    : 10

    :

    User : 20

    .

    :

    Needs

    Motives

    Attitudes , ,

    Behavior , Tab Flip

    . ?

    ?

    . ?

  • THE SYS4U PAPER 2013 | 12

    I. UX

    3. UX

    . (Motives) (Attitudes), (Behavior) .

    COGNITIVE

    EMOTIONAL

    PHYSICAL /

    Needs Motives

    Behavior

    Attitudes

    ,

    ?

    ?

    , ?

    ?

    ?

  • THE SYS4U PAPER 2013 | 13

    II. UX

    1. UX 2. 3.

  • THE SYS4U PAPER 2013 | 14

    UX Project

    Understand

    UX

    UX

    ,

    UX

    II. UX

    . UX Project . UX UX Project .

    1. UX

  • THE SYS4U PAPER 2013 | 15

    UX

    II. UX

    UX . UX .

    UX UX Challenge

    1. UX

    Business Goal & UX Challenge

    Business Goal UX Challenge

    .

    , .

    ()

    .

    , . ?

  • THE SYS4U PAPER 2013 | 16

    /

    II. UX

    . , , , . . . . () . .

    Phase Task

    , , , , / , , / , , , , ,

    1 , ,

    , , , , ,

    , , , ,

    , , , ,

    , , //() ,

    UI UI , / Depth / UI , , , ,

    , , , , ,

    , , , , , , ,

    , , , , , , , , , ,

    / , , , , , , /, , ,

    1. UX

  • THE SYS4U PAPER 2013 | 17

    UX Project

    II. UX

    1. UX

    UX / .

    UX Project , .

    UX Project .

    UX , () .

    UX Project () .

  • THE SYS4U PAPER 2013 | 18

    II. UX

    2.

    ( ) . , , 1~2 . ? UX () .

    FGI Intercept Interview Usability Test

    .

    FGI , .

    FGI .

    Usability Test . - .

    ?

    1967 25 . ( ) . .

  • THE SYS4U PAPER 2013 | 19

    II. UX

    2.

    3 . UX Task .

    Task

    ()

    Task

    ( )

    ( ) .

    .

    .

  • THE SYS4U PAPER 2013 | 20

    II. UX

    2.

    . .

    1. 2. 3. 4.

    Segmentation

    1 ~ 3 3 ~ 4 1 ~ 2 2 ~ 3

    (ex. 20

    )

    (

    )

    ? 2~3 , . . . () .

  • THE SYS4U PAPER 2013 | 21

    II. UX

    2.

    1. Cognitive Maps

    , . , , , .

    3. Card Sorting

    , , , .

    4. Be Your Customer

    (End-User) . . . , .

    2. Guided Tours

    , . . , / .

    5. Word-concept Association

    / . . , .

    7. Social Network mapping

    , //SNS . .

    8. Five Whys

    Five Whys . . ? , . .

    6. Unfocus Group

    Focus Group Interview (Segment) , (Segment) . , , / .

    9. Extreme User Interview

    . .

    11. Design the Box

    // , (end-user) Design the box // Mental Model .

    12. Free Listing

    . , .

    10. Long Range Forecast

    , , . .

  • THE SYS4U PAPER 2013 | 22

    II. UX

    2.

    1. Photo Diary

    , , . .

    3. Shadow Tracking

    shadow tracking . , .

    4. Town Watching

    , .

    2. Role-Playing

    MD , . .

    5. Narration

    , . , .

    7. Behavioral Mapping

    . , .

    8. Error Analysis

    . , .

    6. A day in the life

    . . .

    9. Collage

    , .

    11. Eye Tracking

    , . Eye Tracking , , , . , .

    12. Activity Analysis

    , , , . / .

    10. Personal Inventory

    , , PC , Collection .

  • THE SYS4U PAPER 2013 | 23

    II. UX

    3.

    . , / . Persona , Affinity Diagram User Scenario Cognitive modeling, Mental modeling .

    ,

    Interaction

  • THE SYS4U PAPER 2013 | 24

    II. UX

    3.

    Key Finding

  • THE SYS4U PAPER 2013 | 25

    III. UX

    1. 2. Persona 3. Journey Map 4. Affinity Modeling

  • THE SYS4U PAPER 2013 | 26

    = ?

    III. UX

    1.

    ? . , . .

    ?

    1. / . 2. . 3. , , . 4. , , Persona, Journey Map, Cognitive Map, .

  • THE SYS4U PAPER 2013 | 27

    =

    III. UX

    1.

    . . . . . (Imaging) . UX . .

  • THE SYS4U PAPER 2013 | 28

    III. UX

    1.

    , ? 3 . , , . 3 .

    3

    .

    Persona .

    /

    /

    , , , . Journey Map Persona .

    /

    / , .

    Persona User Story , Affinity Diagram UX Value .

  • THE SYS4U PAPER 2013 | 29

    Persona?

    III. UX

    2. Persona

    ,

    Persona , (Persona) .

    Persona .

    Persona .

    Persona .

  • THE SYS4U PAPER 2013 | 30

    Persona ?

    III. UX

    2. Persona

    , .

    , , (Context) // , , , , , .

    Persona .

  • THE SYS4U PAPER 2013 | 31

    Persona

    III. UX

    2. Persona

    ( , )

    (User Goals)

    (Business Objectives)

  • THE SYS4U PAPER 2013 | 32

    Persona

    III. UX

    2. Persona

    .

    Persona .

    (Real People) .

    .

    .

  • THE SYS4U PAPER 2013 |

    33

    Persona

    III. UX

    2. Persona

    Primary Persona

    ( jhmom@naver.com)

    , 2

    , ,

    .

    .

    .

    .

    .

    ,

    .

    .

    ,

    .

    : 37 /

    :

    : 32

    : 4 ( 1)

    : (41 ),

    (7, ),

    (3)

    : 6,700

    :

    ,

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