the sustainable metal can: packaging for today and for the future can manufacturers institute...
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The Sustainable Metal Can: Packaging for Today and for the Future
Can Manufacturers InstituteSeptember 27, 2005
The Sustainable Metal Can: Packaging for Today and for the Future
Can Manufacturers InstituteSeptember 27, 2005
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IntroductionsIntroductions
Robert Budway
President, Can Manufacturers Institute
Jeff DeLiberty Senior Marketing Manager, Silgan Containers
Bill HeenanPresident, Steel Recycling Institute
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Agenda Agenda
I. Sustaining Demand for the Metal Can• What consumers want now – and in the
future – from their packaging
II. Sustaining the Environment • How metal can recycling impacts industry
and society• What new energy use research tells us
III. Question & Answer
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Sustained Consumer Demand for Metal Packaging
Sustained Consumer Demand for Metal Packaging
Traditional packaging consistently rated higher than the newer entries into the packaging market
• Seven in 10 respondents will choose one product over another because of its packaging.
• Metal cans always appear in the top three packaging preferences demonstrating consumers’ preferences for traditional packaging.
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Sustained Consumer Concern Over Packaging Safety
Sustained Consumer Concern Over Packaging Safety
Food safety continues to top the list for consumer concern on packaging
1) Food safety 92%
2) Maintains nutrients 80%
3) Easy to store 78%
Metal cans are the package most perceived as tamper evident
1) Metal food cans 68%
2) Glass bottles/jars 65%
3) Plastic bottles/jars 63%
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Sustaining Demand Through Innovation
Sustaining Demand Through Innovation
Canmakers adding functionality and convenience through R&D
• What’s now and what’s new:
– Microwavable cans– Convenient-opening
features• EZO, peelable,
recloseable– Hybrid cans
• Consumption direct from can, energy drink lines
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Sustaining Demand at the Point of Purchase
Sustaining Demand at the Point of Purchase
Food processors using cans to entice consumers, control costs in new product introductions and line extensions
• Campbell’s Chunky Chili varieties rocket to number two in category.
• Homestyle Bakes leads to explosion of box-in-meal dinner solutions.
• Bumble Bee Premium Tuna & Sheba cat food command premium pricing for product.
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Sustained Concern Over Packaging Impact on the Environment
Sustained Concern Over Packaging Impact on the Environment
Metal cans remain the most recyclable packaging form
• Metal cans continue to be the most recycled form of packaging, far exceeding the recycling rates of glass and plastic.
• Only half of Americans feel paperboard is recyclable, and just one-third believe pouches can be recycled (57% and 33%, respectively).
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Sustaining the EnvironmentSustaining the Environment
Taking Recycling Even Further…
• How metal can recycling impacts industry and society
• What new “energy-use” research tells us
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North American Steel IndustryRecycling Commitment
North American Steel IndustryRecycling Commitment
101520253035404550556065
1988 1990 1992 1994 1996 1998 2000 2002 2004
% C
ans
Rec
ycl
ed
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North American Steel IndustryEnergy Improvements
North American Steel IndustryEnergy Improvements
15
18
21
24
27
30
1960 1970 1980 1990 2000
GJ
/ To
n o
f C
rud
e S
tee
l
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North American Steel IndustryCumulated Avoided CO2 Emissions
North American Steel IndustryCumulated Avoided CO2 Emissions
0
500
1000
1500
2000
2500
3000
3500
4000
1 2 3 4 5 6 7 8 9 10
Number of Recycling Cycles at a 60% Rate
Kg
per
To
nn
e o
f L
iqu
id S
tee
l
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North American Steel Can IndustryRaw Material Efficiency
North American Steel Can IndustryRaw Material Efficiency
20
25
30
35
40
1973 1978 1983 1988 1993 1998 2003
Gra
ms/
Ca
n B
od
y
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From Field to Table Energy Makes a Difference
From Field to Table Energy Makes a Difference
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ProductionProduction
0
2.5
5
7.5
10
Refr'd Frozen Canned
MJ/kg
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ProcessingProcessing
0
2.5
5
7.5
10
Refr'd Frozen Canned
MJ/kg
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Packaging/RetailPackaging/Retail
Fresh
Frozen
Canned
0
2
4
6
8
10
Refr'd Frozen Canned
MJ/kg
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TransportationTransportation
0
2.5
5
7.5
10
Refr'd Frozen Canned
MJ/kg
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StorageStorage
0
2.5
5
7.5
10
Refr'd Frozen Canned
MJ/kg
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Meal PreparationMeal Preparation
0
2.5
5
7.5
10
Refr'd Frozen Canned
MJ/kg
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0
5
10
15
20
25
Refr'd Frozen Canned
• The most energy effective method for product delivery is canned-ready meals followed by bulk refrigerated products and fresh fruits & vegetables.
• Frozen products require about 70% more energy to bring the food from the farm to the table.
MJ/kg
13.2
21.5
12.7
North American Delivery System Energy Consumption AssessmentNorth American Delivery System
Energy Consumption Assessment
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Questions & Answers
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The Sustainable Metal Can: Packaging for Today and for the Future
Can Manufacturers InstituteSeptember 27, 2005
The Sustainable Metal Can: Packaging for Today and for the Future
Can Manufacturers InstituteSeptember 27, 2005