the sustainable marketing action plan for coaches
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The Sustainable Marketing Action Program for Coaches
Kevin B. Handley, Ph.D, ACC, CMC
{Get some paper and a pencil and settle in for for great information!
Welcome
About me…
Clinical Psychologist College professor Professional Coach Coach Trainer
Strengthen your marketing mindset Get clear about your target client Develop a marketing plan you can live
with Invite you to join my Sustainable
Marketing Action Program starting in October
With a special bonus just for being here!
Our Agenda
{After all, you have marketing to do
Let’s Get Started
Most Coaches make less than $20,000 annually
Dreams lost People who need coaching can’t get it. If you are in business, you are in
marketing. If you don’t have a sustainable marketing
system, then you will be overwhelmed.
Why Market?
You MUST market your business!
{Where your thoughts go…
Your Marketing Mindset
Most coaches despise marketing. Most coaches avoid marketing. Avoidance of important activity is
dysfunctional. Most dysfunctional behaviors are
associated with dysfunctional beliefs. Unchallenged beliefs result in mindsets
Marketing Mindset?
What do you tell yourself about marketing? What would you like your marketing mindset to
be? What marketing beliefs do you need to develop,
ones that will pull you forward?
Don’t believe everything you think!
{To Whom Will You Market?
My Ideal Client
The virtues of being a generalist Coaching anyone = coaching no one. Market to a specific individual. Use the 80 / 20 principle.
20% of your consults will become your clients
20% of your clients will generate 80% of your revenue.
Market to the 20% who generate 80%! But…who ARE they?
Who is my ideal client?
Think about your clients, past and present.
Identify the ones with whom you clicked. The ones that you’re really grateful to
have.
Who is your 20%?
What do these people have in common? What is their major problem? Why do they have this problem? What do they need? What are my solutions to their needs?
5 Questions…
{Be sure this is for you.
Let’s take the tour
Week 1: Marketing Mindset Makeover I Clarifying and communicating the value you offer. “Inner game” work to address overwhelm, analysis
paralysis and dysfunctional marketing beliefs.
Week 2: Marketing Mindset Makeover II Clarifying the people who will benefit from your
coaching. Really developing your “ideal client.”
Week 3: Marketing Mindset Makeover III Clarifying and communicating the value you offer and
your unique system for offering itWeek by Week agenda…
Week 4: Taking Action I Reaching your ideal client and building a list Service marketing, speaking, writing and referrals
Week 5: Taking Action II: Maintaining relationships with your potential clients email, newsletters, follow-up communication
Week 6: Tying It All Together Honoring your sustainable marketing action plan Making marketing a regular part of your business
life Week by Week agenda…
{Take Action!
One Last Thing
A marketing plan is a work in progress Will you make a commitment to ONE
THING in the next week?
Start Your Marketing Plan
Will you schedule 30 minutes to review these notes or do ANY other marketing?
When will you do it? What’s the value in scheduling it? What’s the cost of NOT scheduling it?
The Marketing Carve Out
{I really appreciate it!
Thank You!