the strongly sustainable business models – a brief introduction version 1.2 2013-10-02 © edward...
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Th
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Su
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inab
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Mod
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– A
Bri
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ion
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sion
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2©
Edw
ard
Jam
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Ltd
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ight
s R
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rved
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www.SSBMG.com
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Antony Upward, MES, CMC* [email protected] @aupward #SSBMG
* Masters of Environmental Studies in Business Model Design and Sustainability; Certified Management Consultant
Strongly Sustainable Business Model Canvas
A New Visual Tool for Designing Values-driven & Local Business
A Brief Intro for ENVS5150 Perspectives of Green Business
Week 4: October 2, 2013
Lots of speaker
Lots of speaker notes, notes, inc. references
inc. references
Builds on many slides Builds on many slides
download and view download and view
in slide show mode in slide show mode
for improved for improved
comprehensioncomprehension
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=
Today…
Unintended consequences for
Missed innovation
opportunities
Increasing risks
3 But imagine…
=Do Good & Do Well
Less Risk, More Innovation
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Sustainability is “the possibility that human and other life will flourish on this planet forever.” (Ehrenfeld, 2008 p.6)
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Passing Benefit Corporation Legislation
Passing Benefit Corporation Legislation
Already Already allall these people these people are innovating to are innovating to
embrace the possibilities embrace the possibilities of sustainability of sustainability
as flourishingas flourishing
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Real Context of Business
Context: Environment (Physical / Chemical / Biological)
(Monetary)
All Business
(Social/Technology) Context:
Society
© Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
Context:Financial Economy
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What Would a Canvas for Sustainable Business Look Like?
The Strongly Sustainable Business Model Canvas – the result of my 3 year research project
© Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
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The Profit-First Business Model Canvas: 9 Questions to be Profitable
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3. Channels3. Channels
But…does this help to design a sustainable business?
1. Customer Segments1. Customer Segments
2. Value Propositions2. Value Propositions
4. Customer Relationships4. Customer Relationships
5. Revenue Streams5. Revenue Streams
7. Key Resources7. Key Resources
6. Key Activities6. Key Activities
9. Cost Structure9. Cost Structure
8. Key Partners8. Key Partners
What’s Missing?Why?
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Lots about money, and the people you financially
transact with…
…(almost) nothing about everyone and everything else
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The
Cont
ext…
Fla
tten
ed
© Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
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“Just” Being Profitable is Not Simple
“And that, in simple terms, is how you start a profitable small business”
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Useful Perspectives
Who does a firm do it to, for and with?
What does a firm do now and in the future?
How, where and with what does the firm do it?
How does a firm define and measure success (in Environmental, Social & Monetary units)?
© Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
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Stro
ngly
Sus
tain
able
Bus
ines
s M
odel
Can
vas
– 14
Que
stion
s V1.032
© Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
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Stro
ngly
Sus
tain
able
Bu
sine
ss M
odel
Can
vas V1.031
© Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions
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What’s Next?
Can I Use It Now?
How Can I Help?
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What Can I Do? Join us!Help bring Sustainable Innovation to the World!
Join the crowd-funded collaborative book project– Working Title: Strongly Sustainable Business Model Innovation– 12 International co-authors identified– Self Publish, 2014– Crowd-funding starting soon
• Individuals and Organizations• To Be Informed When Funding Starts: http://signup.SSBMG.com
Become next “First Explorer”– 12 organizations around the globe already using SSBMCanvas!
Connect to like minded colleagues– Linkedin group Strongly Sustainable Business Model Group (SSBMG) – Hosted by Strategic Innovation Lab at Ontario College of Art & Design University– ~80 Members from around the globe
Join Us! http://signup.SSBMG.comShare your ideas: http://survey.SSBMG.com
Learn more: http://www.SSBMG.com
[email protected] http://www.facebook.com/StronglySustainableBusinessModels @aupward #SSBMG
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Learn more: http://www.naturalstep.ca/gold-standard
A Key Related Project
Th
e S
tron
gly
Su
sta
inab
le B
usin
ess
Mod
els
– A
Bri
ef In
tro
duct
ion
Ver
sion
1.2
20
13-1
0-0
2©
Edw
ard
Jam
es
Co
nsul
ting
Ltd
. S
om
e R
ight
s R
ese
rved
.
20
www.SSBMG.com
Th
is w
ork
is li
cens
ed
un
der
a C
reat
ive
Co
mm
on
s A
ttrib
utio
n-N
onC
omm
erc
ial-
Sha
reA
like
3.0
U
npo
rte
d L
ice
nse
. P
erm
issi
ons
be
yond
the
sco
pe
of t
his
licen
se m
ay
be
ava
ilabl
e a
t h
ttp://
ww
w.E
dw
ard
Jam
es.
biz/
Pe
rmis
sio
ns
Antony Upward, MES, CMC* [email protected] @aupward #SSBMG
* Masters of Environmental Studies in Business Model Design and Sustainability; Certified Management Consultant
Questions / Discussion
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www.SSBMG.com• About the Strongly Sustainable Business Model
Canvas ~3 minute Audio Visual Overview
• Share your ideas via our Survey– survey.SSBMG.com
• Mailing List sign-up– signup.SSBMG.com
• Learning / Knowledge – wiki.SSBMG.com/home/learning-map
• Blogs– blog.SSBMG.com– slab.ocad.ca/blogs/antony-upward
http://www.facebook.com/StronglySustainableBusinessModels
@aupward #SSBMG
blog.SSBMG.com
Mailing List sign-upsignup.SSBMG.com
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Possible Table of Contents for “Book”
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Copyright
• All images used under applicable creative commons licences – see notes on each page
© Antony Upward / Edward James Consulting Ltd., 2013. Some rights reserved. – Permissions available at www.EdwardJames.biz
/Permissions – This work is licensed under a
Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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