the street and the lab_tom campbell_interra2012

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Презентация одного из британских экспертов сессии "Креативный город" Международного инновационного форума "Интерра-2012"

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Page 1: The street and the lab_Tom Campbell_Interra2012

The Lab and the Street

Tom CampbellAssociate

Global Cities

Page 2: The street and the lab_Tom Campbell_Interra2012

Who we are • Economic Development

• International Communications

• Place-branding specialists

Page 3: The street and the lab_Tom Campbell_Interra2012

Characteristics of Knowledge Economy

• High levels of education and skills• R+D investment• Defensible IP (patents, trademarks)• Collaboration with research base• Formalizing and solving problems with proven market need• Well understood processes and metrics• Market structure dominated by large corporations

Page 4: The street and the lab_Tom Campbell_Interra2012

The Creative Industries is an essential part of this

• High levels of education• Prosper in developed economies (6% of GVA in the UK)• Strongly linked to technological advances• Value lies in IP and human capital rather than physical capital

Page 5: The street and the lab_Tom Campbell_Interra2012

But with distinct characteristics• Industry dominated by small and ‘micro’ (<10 employees) businesses

• Workforce characterized by freelancers, consultants, agents, entrepreneurs

• IP is increasingly difficult to protect

• ‘Nobody knows anything’ – very difficult to predict success

• Market led by new fashions, tastes, trends, styles (e.g. music, fashion)

• Strong emphasis on informal knowledge (‘the street’)

Page 6: The street and the lab_Tom Campbell_Interra2012

So… implications for growing a city’s creative economy

You need “the Lab”:

• Excellent education institutions (especially universities) which are open to collaboration

• Cultural institutions: museums, libraries, galleries

• Sound regulatory and IP framework

• Investment in R+D

Page 7: The street and the lab_Tom Campbell_Interra2012

But you also need ‘the street’…

• Wide diversity of cultures, styles, approaches

• Openness, tolerance, freedom to create and dissent

• Strong business support and start-up culture

• Affordable workspace

• Opportunities to network and share ideas (festivals, events)

Page 8: The street and the lab_Tom Campbell_Interra2012

London’s Strategy has been to encourage both…

• Encourage diverse populations to enter into creative industries

• World-class institutions, but also support for workspace, business support, access to finance

• Encourage universities to become drivers of enterprise as well as research/learning

• Strong focus on showcasing, promotional events and links to international markets

• Planning to encourage independence, small retail, café culture

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